The 4 Best Social Media Marketing Tools of 2016

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The 4 Best Social Media Marketing Tools of 2016
It just ain’t true.Although you’ve heard it a thousand times, the facts speak for themselves.When I was young they taught me that humans were the only animals capable of using tools.However, dolphins, crows, chimpanzees, gorillas and tmore than six other species of wildlife have been observed using and building  tools to help them achieve their goals.Nevertheless, […]
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Personal Branding for Business Owners

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Personal Branding for Business Owners
Please, no. Don’t give me more hats to wear. After all, it’s hard enough building and running a profitable business without piling on more stuff to do. Why the hell would I want to worry about building a personal brand? As a business owner, you’ve already proven yourself not to be stupid. So it’s only […]
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Hiring a Consultant? How to get it right.

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Hiring a Consultant? How to get it right.
Like many small business owners out there you often think whether more formalized business planning and budgeting is needed for your operation. More and more your competitors are merging to become a bigger and bigger threat. Perhaps you see revenues and operating margins under constant pressure or even downright assault? Maybe you worry if your […]
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The Six Essential Questions Your Business Plan Must Answer

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The Six Essential Questions Your Business Plan Must Answer
“If you’re going to do it, do it right.” That’s the advice my grandpa always gave me. So now that you’re going to build a business plan for your project, you might as well go ahead and get it right. In this article we are going to discuss the essential questions your business plan must […]
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How to Brand Yourself for Success

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How to Brand Yourself for Success
One thing is clear. You wouldn’t be reading this if you were Tony Robbins. After all, why bother? (I know my emails are fun, but Tony probably doesn’t need my help). So if you’re here, it’s because you have yet to reach your maximum potential. In summary, you may feel the burn, but you don’t […]
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I Want to Start My Own Business. What Should I do?

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I Want to Start My Own Business. What Should I do?
Are you thinking of starting a business? If so, you have a great deal of work to do and some essential questions to answer. Are currently employed? Are you frustrated with the culture of your present employer? Do you feel you are not receiving the compensation you deserve? Finally, are you under-employed? Do you have […]
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Help! My business needs capital, what should I do?

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Help! My business needs capital, what should I do?
Is your business struggling to keep its head above water? Is making payroll stressful? Have you had to pass on great opportunities because the cashflow just wasn’t available?If so, you’re in the same boat as many business owners all over this country.Truth be known, lack of cashflow is the cancer that closes the door on […]
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The Power of a Personal Brand

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The Power of a Personal Brand
Power. According to the dictionary, power is “the capacity or ability to direct or influence the behavior of others or the course of events.” And did we get a taste this week of the power of a personal brand. Trump proved that his personal brand is more powerful than any political party. He proved that […]
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Got the European Business Bug That’s Going Around? Read Twice Before Dinner.

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Got the European Business Bug That’s Going Around? Read Twice Before Dinner.
They say that the euro eliminated the barriers to working across Europe. I only wish. They say doing business in Europe is as easy as here in the States. What a lie. Anyone with even a shred of real cross-Atlantic experience knows that platitudes like these are just political myths used in government PR campaigns. […]
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Do Business with the Feds? What the e-Invoicing mandate means to you.

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Do Business with the Feds? What the e-Invoicing mandate means to you.
In a perfect world… In a perfect world technology would always increase efficiency.In a perfect world making government smarter would make life easier.In a perfect world going electronic would reduce complexity for everyone. But this isn’t a perfect world. On July 17, 2015 the United States Office of Management and Budget took action. In memorandum […]
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Should I pay to send traffic to my website?

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Should I pay to send traffic to my website?
OK. It’s true. Creating a website without traffic is like investing in a neon sign and putting it at the bottom of Lake Eola. However, there’s no quick answer to the problem of getting the right people to visit your site. Unfortunately, the simplest questions often have the most complicated solutions. By now, you’ve probably […]
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Why Business Planning is much more important than having a Business Plan

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Why Business Planning is much more important than having a Business Plan
Your business plan sucks. Considering the fact that we don’t know each other and that I’ve never seen your business plan, you might think this judgement is a bit bold. Who am I to put in doubt all your hard work? Just hear me out. I have no desire whatsoever to question your plan or […]
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He thought he had me stumped!

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He thought he had me stumped!
This happened to me about a year ago. I was having lunch with a couple of buddies at a nearby Mexican joint. (Names have been changed to protect the guilty) So here’s what went down. Andy, my buddy was sitting across from me and on my left was Martin, who is a top internet marketer. […]
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Should you cuss in emails?

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Should you cuss in emails?
I knew it would happen. Yeah, I saw it comin’ Yesterday’s email got me a few unsubscribes and pissed off replies! Why? Because my language got a tad bit “colorful”. One reader asked, “do you really have to cuss in your emails? It only makes you look unprofessional.” Oh give me a break, will ya’! […]
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Who Wrote Your Website?

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Who Wrote Your Website?
Stop. This is perhaps the most important question you need to answer. Who wrote your website? Was it your web designer? I hope not. Was it your grandma? God forbid. Was it you? Hmmm… You see, nothing – and I mean nothing – is more important to your digital marketing strategy than the words on […]
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Is that really your website?

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Is that really your website?
This one’s gonna hurt. And I don’t mean just like an itchy red spot behind your right knee. Nope, when you’re finished reading this email you’re likely to be totally pissed off at me. Why? Because I want you to honestly evaluate your website. Is that the first impression you REALLY want to make? Are […]
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Four Personal Branding Tools You Should Be Using

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Four Personal Branding Tools You Should Be Using
What sets us humans apart from the rest of the animals out there? Our thumbs? Our brains? Our ability to communicate with language? Naw… not really. In fact, scientists have pretty much demonstrated that no single characteristic really differentiates homo sapiens from other living creatures. Just look at the recent election results if you don’t […]
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5 Basics You Should Be Ashamed About Not Doing

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5 Basics You Should Be Ashamed About Not Doing
Red in the face. Looking down at your toes. Hands squeezed tightly under your arms. Ashamed. Embarrassed. Sheepish. Mortified. These are the adjectives you deserve if you haven’t taken care of these 5 basic marketing tasks. I don’t care if you’re just trying to build up your personal brand or are running a billion dollar […]
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A broomstick where?

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A broomstick where?
I’ve been dying to use this metaphor. But you’ll have to wait. It just won’t be as good if it’s not in context. So, bear with me and be patient. You see, just last week I was talking with a customer, partner and friend of mine about her business. And she was explaining to me […]
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A copywriter’s sunset

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A copywriter’s sunset
A new voice. Last Friday, our nation began speaking with a new voice. As a marketer, these things matter to me. In fact, it never ceases to amaze me how powerful words can be. Words can move you to tears. Words can conquer disease and injustice. And yes, words can take lives mercilessly. But never […]
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Alternative Dollars?

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Alternative Dollars?
“The best books… are those that tell you what you know already.” George Orwell, 1984 Here’s a question for you: Can you take “alternative dollars” to the bank? Over the last few weeks I’ve been thinking about the past election, from a marketer’s point of view. Not just because it worries me, but because I […]
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A broken funny bone

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A broken funny bone
Let me tell you a true story… A couple of days ago I was on a conference call with a couple of my favorite clients. They’re both great at what they do, and they work their butts off building awesome businesses. What’s even more important is that they have fun doing it. So, here’s what […]
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The Lion that almost ate Gilligan

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The Lion that almost ate Gilligan
Gomer Pyle. I Love Lucy. Gilligan’s Island. These three shows together probably consumed more hours of my youth than any other pass time. (Yeah, I know that probably explains things…) What can I say? They still make me laugh. Did you know that the Skipper’s name was Jonas Grumby? Did you know that the show […]
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For my wimpiest readers only

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For my wimpiest readers only
Are you a valiant soul? This email’s not for you. Are you bold and brave? Go away now. Are you brash, decided and strong willed? Today I’m not talking to you. Nope. Today is for the wimps! For the timid, cautious ones who have a hard time making up their minds. Are you careful? Keep […]
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My birthday present to you

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My birthday present to you
Yep, this month’s my birthday. How many? More than you need to ask about, that’s for sure! 🙂 The big five ohhhh… Two point five score. Half a whole goddamn century! It’s not quite here yet, but it’s definitely just around the corner. So, I thought I better start preparing a present for you! Yes, […]
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Like the Carburetor on a ’66 Oldsmobile Toronado

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Like the Carburetor on a ’66 Oldsmobile Toronado
Pretty, ain’t she? This, my friend is a ’66 Oldsmobile Toronado – one of America’s finest creations! I know this because one of my best friends has one back in NM and it’s a real jewel. But guess what? It’s a fickle little princess too. You see, under that massive hood lies an evil little […]
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