Fashion Entreprenuers and The Bright Shiny Penny Syndrome

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Fashion Entreprenuers and The Bright Shiny Penny Syndrome
How are you feeling? Be careful – there’s a nasty bug going around. One of the biggest issues I see new clients suffering from is what I call the bright shiny penny syndrome. Now, don’t get me wrong. We’ve all done it every once in a while. We decide on a corse of action that […]
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The market for alternative-protein products

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The market for alternative-protein products
MOST people like to eat meat. As they grow richer they eat more of it. For individuals, that is good. Meat is nutritious. In particular, it packs much more protein per kilogram than plants do. But animals have to eat plants to put on weight—so much so that feeding livestock accounts for about a third […]
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A giant cement firm may have unwittingly funded Islamic State

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A giant cement firm may have unwittingly funded Islamic State
KEEPING cool in the heat of war is not easy. That might help explain why LafargeHolcim, a French-Swiss cement-maker, blundered so badly while running operations in Syria as fighting raged. On April 24th the firm said that its chief executive, Eric Olsen, will go, a casualty of a growing scandal over its activities in the […]
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Best Content Marketing Strategies for Anyone Just Starting Out

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Best Content Marketing Strategies for Anyone Just Starting Out
When you are just starting your online journey, knowing the best content marketing strategies can be elusive. What strategy do you use? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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CMO Challenges & Opportunities: Making Sense of Marketing in 2017

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CMO Challenges & Opportunities: Making Sense of Marketing in 2017
Chief Marketing Officers have never had it easy. They’re expected toblend art with science. Their jobs require broad skills that span everything from branding and copywriting to data analytics and … Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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6 Effective Types of Blog Posts to Drive Traffic and Shares

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6 Effective Types of Blog Posts to Drive Traffic and Shares
Every day, we’re inundated by millions of blog posts going live. Some of them amass thousands of shares while others amass less than 100. In fact, 75% of articles get… The post 6 Effective Types of Blog Posts to Drive Traffic and Shares appeared first on The Experiment. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Mistakes Hurting Content Marketing

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5 Mistakes Hurting Content Marketing
Several decades before people started making money off of online content Bill Gates proclaimed that content would be king in the age of information technology. We now face an over saturation of conte… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Content Marketing: How to run an editorial calendar

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Content Marketing: How to run an editorial calendar
When I was a cadet reporter things were still distinctly analogue, so my editorial calendar was kept on a notepad, a week to a page. It was crude, but efficient. I had planned out in front of me, for Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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4 Content Marketing Tips for Higher Mobile Engagement

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4 Content Marketing Tips for Higher Mobile Engagement
It’s no secret that mobile is taking over the world. If you’ve attended a marketing conference at any point in the past few years, you’re probably already familiar with the particulars: Americans s… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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6 Ways Infographics Can Boost Your Content Marketing

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6 Ways Infographics Can Boost Your Content Marketing
You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 time… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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CD International Enterprises, Inc. (CDII) Utilizes Global Contacts, Expertise to Break Into Blooming Cannabis Industry

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CD International Enterprises, Inc. (CDII) Utilizes Global Contacts, Expertise to Break Into Blooming Cannabis Industry
CD International Enterprises, Inc. (OTC: CDII) is a company based in the United States that is engaged in sourcing industrial commodities and providing business and management corporate consulting Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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20 Best Time Management Apps for Small Business – Small Business Trends

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20 Best Time Management Apps for Small Business – Small Business Trends
For small business owners, handling the ever growing number of online and off-line activities, including emails, social media notifications, text messages, phone calls and others chews up precious Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How airlines are responding to America’s laptop ban

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How airlines are responding to America’s laptop ban
THE recently announced ban on laptops and other large electronic devices on direct flights from Middle Eastern airports to America is bad news for business travellers hoping to get work done on these long journeys. That, in turn, spells trouble for the airlines that fly these routes. Carriers like Emirates, Turkish, Qatar, and Etihad compete […]
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Fund managers rarely outperform the market for long

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Fund managers rarely outperform the market for long
THE big investment shift of recent years is from active to passive. Clients have been buying index funds, which passively track a benchmark like the S&P 500 index, and shunning fund managers who actively try to pick the best shares. One reason for the shift is that passive managers charge lower fees than active funds. […]
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Lower Your Healthcare Costs with Employee Wellness Plans

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Lower Your Healthcare Costs with Employee Wellness Plans
The year 2017 has already started out rocky in the United States. With the new Presidential administration, the Affordable Care Act is on the chopping block, and many Human Resource professionals are wringing their hands waiting to see what happens. If the ACA is gutted, insurance companies could change their contracts drastically. But this could […]
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures […]
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Your Ideal Customer Is a Myth

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Your Ideal Customer Is a Myth
We talk about finding the “ideal” customer so often that it practically becomes a fetish. But what if the idea of your ideal customer is a myth? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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I bumped my noggin

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I bumped my noggin
Crack! It was a bump that was heard all across the house. The dogs barked. The neighbors peered out their windows… …and I wailed like there was no tomorrow! What a way to start the day. You see, I inherited my mom’s poise, balance and grace. Yep, like a three legged hippo dancing on a […]
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Stop “Just Getting By” … Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem. “If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest […]
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The strange tales of ministers and kings flying commercial jets

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The strange tales of ministers and kings flying commercial jets
ONE of the more disquieting rumours of the year is that of the Iraqi transport minister who reportedly demanded a turn at the yoke of a plane carrying 200 passengers flying from Baghdad to Basra. According to a report in the New Arab last month, and a witness account on al-Sharqiya television news, the politician entered the […]
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Cloudification will mean upheaval in telecoms

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Cloudification will mean upheaval in telecoms
IN THE computing clouds, startups can set up new servers or acquire data storage with only a credit card and a few clicks of a mouse. Now imagine a world in which they could as quickly weave their own wireless network, perhaps to give users of a fleet of self-driving cars more bandwidth or to […]
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Investors in America’s housing-finance giants lose in court

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Investors in America’s housing-finance giants lose in court
ONE unresolved issue from the financial crisis is the future of Fannie Mae and Freddie Mac, the two firms that stand behind much of America’s housing market. Fannie and Freddie purchase mortgages, bundle them into securities and sell them on to investors with a guarantee. When America’s housing market collapsed a decade ago, the government […]
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What’s around the corner?

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What’s around the corner?
I get asked this quite a bit… What are the next big things in online marketing that business owners should be aware of? With so much changing, it often seems like an impossible task to come up with a good answer. However, for the moment I DO have something in mind that I’d like to […]
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7 proven ways to improve your business communication to boost sales and engagement

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7 proven ways to improve your business communication to boost sales and engagement
Learn how to improve your business communication with these 7 proven tips that will help you communicate more effectively to convey your message. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How To Start A Content Marketing Campaign Without Money

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How To Start A Content Marketing Campaign Without Money
Here are some effective content marketing strategies that used by many organizations. You really don’t need money to follow these content marketing tactics. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why the falling oil price isn’t hurting markets

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Why the falling oil price isn’t hurting markets
INVESTORS could easily get confused about the impact of oil-price rises on the economy and markets. The story seemed to be clear: high prices bad, low prices good. The two great oil shocks in the 1970s were unambiguously bad for Western economies—ushering in stagflation and transferring spending power to the oil-producing countries. In turn, low […]
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