5 Clues Your Sales Team Is Not Up To Snuff

5 Clues Your Sales Team Is Not Up To Snuff

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5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When […]
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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The old-time copywriting secrets you need to know to write a great sales letter

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The old-time copywriting secrets you need to know to write a great sales letter
Lots of people like to tell you how to write copy. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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The Indie Book Marketing Crash Course: A 5 Day Step-by-Step System to Increasing Your Book Sales (Crash Courses for Authors 1)

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The Indie Book Marketing Crash Course: A 5 Day Step-by-Step System to Increasing Your Book Sales (Crash Courses for Authors 1)
No hacks. No BS. Just a simple, repeatable system to selling more books. Struggling to gain visibility for your self-published fiction books? Wondering how to get a great cover or write a compelling blurb that turns browsers into eager buyers? What about how often you should release – and in what genre? The Indie Book […]
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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How to Avoid the Mistakes Our Agile Marketing Team Made

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How to Avoid the Mistakes Our Agile Marketing Team Made
Learn how to prevent the mistakes that this marketing team practicing Agile project management did – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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The 5 Challenges A Fashion Entrepreneur Faces

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The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is running around naked, so someone is selling something, why shouldn’t it be you? You do need to solve the challenges a fashion entrepreneur faces.  Here what I […]
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Should you outsource your content or hiring an in-house writing team?

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Should you outsource your content or hiring an in-house writing team?
It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writer Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Everyone Loves A Good Makeover

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Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon.  They offered him a new look as well as new clothes.  This man, who at 55 years old homeless for 25 years, went from looking homeless to looking like a hipster.  The locals who knew him […]
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Stop “Just Getting By” … Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem. “If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest […]
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What Is Your Fashion Brands Unique Selling Proposition?

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What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP?  Your USP is what makes your business different from your competition. According to Theodore Levitt, author and professor at Harvard Business School. “Differentiation is one of the most important strategic and tactical activities in which companies must constantly […]
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7 proven ways to improve your business communication to boost sales and engagement

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7 proven ways to improve your business communication to boost sales and engagement
Learn how to improve your business communication with these 7 proven tips that will help you communicate more effectively to convey your message. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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As a Fashion Designer Is Your Brands Style Clear?

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As a Fashion Designer Is Your Brands Style Clear?
As a fashionista  you have probably noticed that most successful designers have their own style sense and point of view that is unique to them.  Their style of design would have ultimately been branded in them in the market. Studying them will  help you to develop yourself and see how one builds their style. A […]
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The Spanish Christmas Lottery

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The Spanish Christmas Lottery
Hola, ¿qué tal? Living in Spain for so many years taught me so many things. I’ve learned to speak Spanish, eat properly, dress elegantly and even how to dance Sevillanas! However, being married to a Spaniard has taught me something far more important. Over the years I’ve learned what multi-cultural really means. Until you’ve laughed […]
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i2c, Bento Team to Offer SMBs More Spending Control via Prepaid Card

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i2c, Bento Team to Offer SMBs More Spending Control via Prepaid Card
i2c Inc. has joined forces with expense management specialist Bento for Business to launch a new prepaid card designed to give small business owners and their employees a better way to manage spending Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Tips On Creating A Stunning Lookbook

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5 Tips On Creating A Stunning Lookbook
  These days a look book is crucial for a fashion brand.  It has become the essential communication tool for marketing your company.   If you don’t know what it is, a look book is set of photographs displaying a fashion designer’s new collection. You can use your lookbook for everything from letting your buyers […]
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How Well Do You Know Your Market?

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How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your market” is a group composed of characteristics which are used to identify a specific target group of consumers or of a market segment and can be understood […]
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Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

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Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small […]
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Don’t Let A Toxic Employee Poison The Atmosphere

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Don’t Let A Toxic Employee Poison The Atmosphere
Over the years I have worked with several of what I call “Toxic Employees”. They do a poor to mediocre job because no matter how talented they are they don’t do their best work. They waste time on gossip, badmouthing coworkers as well as the company, and undermining others to make themselves look good. I […]
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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand

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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting.  But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than just knowing how to put an outfit together to succeed in the fashion industry, so more power to you if this is where you want to be; […]
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How Marketing Automation Follows a Long Sales Cycle

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How Marketing Automation Follows a Long Sales Cycle
Long Sales Cycles are difficult enough for salespeople to keep top of mind, much less gearing up a marketing automation program to do it for you. Too many marketers are so short of content that the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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6 Ways to Energize Your Content Marketing Team (and Your Content)

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6 Ways to Energize Your Content Marketing Team (and Your Content)
Follow these six unexpected ways to inspire your team’s content creativity and innovation – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Pot holes and fallen tree trunks

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Pot holes and fallen tree trunks
Obstacles to your business growth are a given. In the real world things occasionally go wrong. That is just how it is. For example, I have a new client who’s business has gone down the last two years and he doesn’t know what to do about it. He’s worried, but hasn’t actually decided on a […]
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Creativity on Demand

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Creativity on Demand
According to Donatella Versace, “fashion is about dreaming and making other people dream.” Ok it is a new season and you have to design your collection. Except you just finished last season and your creative juices are running a bit thin. Wouldn’t you love to be consistently creative? The truth, though, is that we all […]
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