5 Things an Entrepreneur Should Know Before Starting A Fashion Brand

5 Things an Entrepreneur Should Know Before Starting A Fashion Brand

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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting.  But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than just knowing how to put an outfit together to succeed in the fashion industry, so more power to you if this is where you want to be; […]
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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Are big brand copywriting clients right for your business?

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Are big brand copywriting clients right for your business?
The lure of big brand copywriting clients is strong but is the reality of working with them all its cracked up to be? This post discusses the pros and cons. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The old-time copywriting secrets you need to know to write a great sales letter

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The old-time copywriting secrets you need to know to write a great sales letter
Lots of people like to tell you how to write copy. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Instagram Marketing That Sells: The Secrets They Don’t Want You To Know (IMTS)

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Instagram Marketing That Sells: The Secrets They Don’t Want You To Know (IMTS)
WHAT PEOPLE ARE SAYING ABOUT THE SERIES: “Jose has helped me tremendously with learning Instagram. He is very passionate about it and is an expert on it. He went out of his way to provide one-on-one personal assistance to me. He helped me grow my following to reach the thousands. Highly recommend.”- Pamela WHAT PEOPLE […]
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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WHY YOUR SMALL BUSINESS SHOULD GO FOR ACCOUNTING OUTSOURCING

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WHY YOUR SMALL BUSINESS SHOULD GO FOR ACCOUNTING OUTSOURCING
Regardless of whether you are running a big enterprise or a small company you need an excellent management of financial records to bring success and also achieve growth in your business. As observed Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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5 Clues Your Sales Team Is Not Up To Snuff

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5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When […]
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The 5 Challenges A Fashion Entrepreneur Faces

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The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is running around naked, so someone is selling something, why shouldn’t it be you? You do need to solve the challenges a fashion entrepreneur faces.  Here what I […]
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Can I use these 21 Copywriting Hacks BEFORE I start writing?

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Can I use these 21 Copywriting Hacks BEFORE I start writing?
Elizabeth wants to know why I suggest applying copywriting hacks at the end, and not at the beginning of the writing process. I do have a good Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The fine line…

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The fine line…
“Teach don’t sell.” This is one of the most abused catch phrases of the day. While there is some truth to it, often it can become a mortal trap for lots of professionals. Let me explain. A couple of days ago I was talking with a friend of mine. He’s a smart, experienced guy with […]
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Should you outsource your content or hiring an in-house writing team?

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Should you outsource your content or hiring an in-house writing team?
It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writer Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Everyone Loves A Good Makeover

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Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon.  They offered him a new look as well as new clothes.  This man, who at 55 years old homeless for 25 years, went from looking homeless to looking like a hipster.  The locals who knew him […]
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Software Contract Management: A Topic Every Growing Business Should Take Seriously by Diane Durance

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Software Contract Management: A Topic Every Growing Business Should Take Seriously by Diane Durance
This Insights article was contributed by Alex Dale of Ward and Smith, PA. Now that your business has grown, have you read your software license agreements lately?  If you are like many small business Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What Is Your Fashion Brands Unique Selling Proposition?

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What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP?  Your USP is what makes your business different from your competition. According to Theodore Levitt, author and professor at Harvard Business School. “Differentiation is one of the most important strategic and tactical activities in which companies must constantly […]
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In which condition you should buy a hunt club pant for you

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In which condition you should buy a hunt club pant for you
You might notice hunt club pants measurements transformed into the normal structure. There are numerous types of a lady’s form. Be sure to be capturing a routine that is fantastic. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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As a Fashion Designer Is Your Brands Style Clear?

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As a Fashion Designer Is Your Brands Style Clear?
As a fashionista  you have probably noticed that most successful designers have their own style sense and point of view that is unique to them.  Their style of design would have ultimately been branded in them in the market. Studying them will  help you to develop yourself and see how one builds their style. A […]
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Copywriting Shortcut: How To Write Copy, Even If You Don't Know How

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Copywriting Shortcut: How To Write Copy, Even If You Don't Know How
My phone beeped. It was a text from a friend who was also in  the marketing game. He wrote: “How long did you spend writing the copy for that new campaign”? I had recently innovated an old-fashioned Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are you starting or expanding a business?

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Are you starting or expanding a business?
B2B EXPO 2017 provides business owners, entrepreneurs, senior management and start-ups the platform to learn, connect and grow. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures […]
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5 Tips On Creating A Stunning Lookbook

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5 Tips On Creating A Stunning Lookbook
  These days a look book is crucial for a fashion brand.  It has become the essential communication tool for marketing your company.   If you don’t know what it is, a look book is set of photographs displaying a fashion designer’s new collection. You can use your lookbook for everything from letting your buyers […]
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Starting 2017 As We Mean To Go On….

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Starting 2017 As We Mean To Go On….
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7 Powerful Online Copywriting Hacks You Need to Know

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7 Powerful Online Copywriting Hacks You Need to Know
Copywriting can make or break your digital marketing. Seasoned copywriter Sheena White gives her best sales copy hacks to help you write more effectively. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Copywriting Hacks for Emojis You Didn’t Already Know

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Copywriting Hacks for Emojis You Didn’t Already Know
Copywriting for any medium is challenging, whether it’s an advertisement, landing page or call-to-action. Writers only have a few lines to work with, and the stakes are high. Copywriting for push n… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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