As a Fashion Designer Is Your Brands Style Clear?

As a Fashion Designer Is Your Brands Style Clear?

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As a Fashion Designer Is Your Brands Style Clear?
As a fashionista  you have probably noticed that most successful designers have their own style sense and point of view that is unique to them.  Their style of design would have ultimately been branded in them in the market. Studying them will  help you to develop yourself and see how one builds their style. A […]
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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How Brands Can Breathe New Life Into Existing Visual Content

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How Brands Can Breathe New Life Into Existing Visual Content
Pick up new strategies on how to repurpose and breathe new life into existing visual content to drive more dynamic and engaging marketing experiences. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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5 Clues Your Sales Team Is Not Up To Snuff

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5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When […]
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The 5 Challenges A Fashion Entrepreneur Faces

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The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is running around naked, so someone is selling something, why shouldn’t it be you? You do need to solve the challenges a fashion entrepreneur faces.  Here what I […]
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The fine line…

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The fine line…
“Teach don’t sell.” This is one of the most abused catch phrases of the day. While there is some truth to it, often it can become a mortal trap for lots of professionals. Let me explain. A couple of days ago I was talking with a friend of mine. He’s a smart, experienced guy with […]
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Copywriting for Lifestyle Brands: Capturing the Essence of Who You Are

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Copywriting for Lifestyle Brands: Capturing the Essence of Who You Are
If you’re interested in hiring a copywriter, learn more about what a copywriter can do for your lifestyle brand, and what to focus on first. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Everyone Loves A Good Makeover

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Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon.  They offered him a new look as well as new clothes.  This man, who at 55 years old homeless for 25 years, went from looking homeless to looking like a hipster.  The locals who knew him […]
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Why Travel Brands Need To Go Deeper On Content Strategy

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Why Travel Brands Need To Go Deeper On Content Strategy
No matter the organization, there is a rising focus on content strategy as a key building block in marketing and business development. Still in its early d Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What Is Your Fashion Brands Unique Selling Proposition?

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What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP?  Your USP is what makes your business different from your competition. According to Theodore Levitt, author and professor at Harvard Business School. “Differentiation is one of the most important strategic and tactical activities in which companies must constantly […]
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Why brands are increasingly choosing digital only video ad campaigns

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Why brands are increasingly choosing digital only video ad campaigns
It is not until recently that we have seen brands increasingly creating ads exclusively for the digital medium, weaving content marketing into them. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Business designer – Startupper – Blogger

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Business designer – Startupper – Blogger
Intervista a Federico Chigbuh Gasparini di www.federicochigbuhgasparini.comsu: blogging, business design, startup, formazione, comunicazione, social networking, scrittura, copywriting, personal bra… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Tips On Creating A Stunning Lookbook

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5 Tips On Creating A Stunning Lookbook
  These days a look book is crucial for a fashion brand.  It has become the essential communication tool for marketing your company.   If you don’t know what it is, a look book is set of photographs displaying a fashion designer’s new collection. You can use your lookbook for everything from letting your buyers […]
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How Well Do You Know Your Market?

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How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your market” is a group composed of characteristics which are used to identify a specific target group of consumers or of a market segment and can be understood […]
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Don’t Let A Toxic Employee Poison The Atmosphere

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Don’t Let A Toxic Employee Poison The Atmosphere
Over the years I have worked with several of what I call “Toxic Employees”. They do a poor to mediocre job because no matter how talented they are they don’t do their best work. They waste time on gossip, badmouthing coworkers as well as the company, and undermining others to make themselves look good. I […]
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Things that go boom!

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Things that go boom!
Here we go again… Since pretty much everything he’s touched since becoming president has gone fizzle, spurt, clunk, Mr. Trump decided to go boom. I guess it was inevitable. But why do we Americans love blowing things up so much? Kinda seems like they never let us play with the chemistry set as kids, and […]
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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand

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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting.  But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than just knowing how to put an outfit together to succeed in the fashion industry, so more power to you if this is where you want to be; […]
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Research: Luxury Brands Are Beginning to Embrace Customer Content

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Research: Luxury Brands Are Beginning to Embrace Customer Content
In order to succeed, luxury brands must reflect a specific and aspirational lifestyle to their audiences. Perhaps more than any other consumer-facing industry, marketers in the luxury vertical have… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Analyst: Businesses must alter management style to retain young employees

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Analyst: Businesses must alter management style to retain young employees
LAS VEGAS — Job applicants are getting younger and bringing with them unconventional expectations for the workplace, which can lead to a disruption in the typical small business operation, according Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Pot holes and fallen tree trunks

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Pot holes and fallen tree trunks
Obstacles to your business growth are a given. In the real world things occasionally go wrong. That is just how it is. For example, I have a new client who’s business has gone down the last two years and he doesn’t know what to do about it. He’s worried, but hasn’t actually decided on a […]
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Creativity on Demand

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Creativity on Demand
According to Donatella Versace, “fashion is about dreaming and making other people dream.” Ok it is a new season and you have to design your collection. Except you just finished last season and your creative juices are running a bit thin. Wouldn’t you love to be consistently creative? The truth, though, is that we all […]
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The dark and gloomy future of retail that doesn’t have to be.

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The dark and gloomy future of retail that doesn’t have to be.
Yesterday my son (who’s been investing in stocks since he was 14 years old) and I discussed the future of Macys. A stock he owned. He asked me if I knew 3 years ago that Macys would be having trouble. I answered yes. Retail stores in general are sweating a very uphill climb. Of course […]
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3 Stockbrokers walk into a bar…

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3 Stockbrokers walk into a bar…
Once upon a time I was married to a stock broker. I know it sounds like the beginning of a bad joke, but it’s true! One thing he would tell me is that when everyone is excited about the market, that is when the NASDAQ is about to go down. Like Warren Buffet says, “the […]
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