Everyone Loves A Good Makeover

Everyone Loves A Good Makeover

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Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon.  They offered him a new look as well as new clothes.  This man, who at 55 years old homeless for 25 years, went from looking homeless to looking like a hipster.  The locals who knew him […]
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Best Content Marketing Toolkit That’ll good Your Search Traffic

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Best Content Marketing Toolkit That’ll good Your Search Traffic
Best Content Marketing Toolkit That’ll good Your Search Traffic Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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How to Write Better Blog Posts Than Everyone Else

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How to Write Better Blog Posts Than Everyone Else
How to come up with better blog post ideas than everyone else? This is the question I am facing anytime I plan content for my company. Content marketing isn’t a trivial thing. It’s an art and you can Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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Top 15 Recession Marketing Strategies For Small Businesses: Rationed Short Guide For Mature Minds That Seek Good Advice And Not To Be Lectured (Easy To Read, Straight To The Point, Zero Fluff)

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Top 15 Recession Marketing Strategies For Small Businesses: Rationed Short Guide For Mature Minds That Seek Good Advice And Not To Be Lectured (Easy To Read, Straight To The Point, Zero Fluff)
WARNING: This Rationed Short Guide specially designed for Mature Minds that Seek Good Advice and NOT to be Lectured. It’s Easy To Read, Straight To The Point, and with Zero Fluff… Top 15 Recession Strategies For Small Businesses Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Clues Your Sales Team Is Not Up To Snuff

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5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When […]
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Are there really only 21 good Copywriting Hacks?

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Are there really only 21 good Copywriting Hacks?
Hugh asks me why I haven’t given him more copywriting hacks to work with. My answer is that if I offered 101 instead of 21, nobody would use them. Agree? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The 5 Challenges A Fashion Entrepreneur Faces

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The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is running around naked, so someone is selling something, why shouldn’t it be you? You do need to solve the challenges a fashion entrepreneur faces.  Here what I […]
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Airport terminals for the super-rich might be best for everyone

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Airport terminals for the super-rich might be best for everyone
ON MAY 7th a fist-fight broke out on a Southwest Airlines flight that had just landed at Bob Hope Airport in Burbank, California. The violence began when a passenger accused another of “messing with his chair”. It was, inevitably, captured on video and quickly spread on social media. Twenty miles down the road, Los Angeles […]
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The Power of Good Copy: A #Bufferchat Recap

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The Power of Good Copy: A #Bufferchat Recap
This week on #bufferchat, we discussed the power of copywriting and how to write compelling, meaningful, actio Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What Is Your Fashion Brands Unique Selling Proposition?

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What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP?  Your USP is what makes your business different from your competition. According to Theodore Levitt, author and professor at Harvard Business School. “Differentiation is one of the most important strategic and tactical activities in which companies must constantly […]
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Are there really only 21 good Copywriting Hacks?

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Are there really only 21 good Copywriting Hacks?
Hugh asks me why I haven’t given him more copywriting hacks to work with. My answer is that if I offered 101 instead of 21, nobody would use them. Agree? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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As a Fashion Designer Is Your Brands Style Clear?

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As a Fashion Designer Is Your Brands Style Clear?
As a fashionista  you have probably noticed that most successful designers have their own style sense and point of view that is unique to them.  Their style of design would have ultimately been branded in them in the market. Studying them will  help you to develop yourself and see how one builds their style. A […]
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures […]
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5 Tips On Creating A Stunning Lookbook

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5 Tips On Creating A Stunning Lookbook
  These days a look book is crucial for a fashion brand.  It has become the essential communication tool for marketing your company.   If you don’t know what it is, a look book is set of photographs displaying a fashion designer’s new collection. You can use your lookbook for everything from letting your buyers […]
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How Well Do You Know Your Market?

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How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your market” is a group composed of characteristics which are used to identify a specific target group of consumers or of a market segment and can be understood […]
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Don’t Let A Toxic Employee Poison The Atmosphere

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Don’t Let A Toxic Employee Poison The Atmosphere
Over the years I have worked with several of what I call “Toxic Employees”. They do a poor to mediocre job because no matter how talented they are they don’t do their best work. They waste time on gossip, badmouthing coworkers as well as the company, and undermining others to make themselves look good. I […]
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Effective Copywriting – Good Content is Essential

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Effective Copywriting – Good Content is Essential
Copywriting plays a significant part in any SEO campaign. It is the process that involves promoting the produc Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Looking good can be extremely bad for the planet

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Looking good can be extremely bad for the planet
STYLE is supposedly for ever. But the garments needed to conjure up eternal chic are spending less time on shop racks and in homes than ever before. Global clothing production doubled between 2000 and 2014, as apparel firms’ operations became more efficient, their production cycles became quicker and fashionistas got more for their money. From […]
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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand

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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting.  But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than just knowing how to put an outfit together to succeed in the fashion industry, so more power to you if this is where you want to be; […]
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Pot holes and fallen tree trunks

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Pot holes and fallen tree trunks
Obstacles to your business growth are a given. In the real world things occasionally go wrong. That is just how it is. For example, I have a new client who’s business has gone down the last two years and he doesn’t know what to do about it. He’s worried, but hasn’t actually decided on a […]
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Creativity on Demand

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Creativity on Demand
According to Donatella Versace, “fashion is about dreaming and making other people dream.” Ok it is a new season and you have to design your collection. Except you just finished last season and your creative juices are running a bit thin. Wouldn’t you love to be consistently creative? The truth, though, is that we all […]
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The dark and gloomy future of retail that doesn’t have to be.

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The dark and gloomy future of retail that doesn’t have to be.
Yesterday my son (who’s been investing in stocks since he was 14 years old) and I discussed the future of Macys. A stock he owned. He asked me if I knew 3 years ago that Macys would be having trouble. I answered yes. Retail stores in general are sweating a very uphill climb. Of course […]
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