How Well Do You Know Your Market?

How Well Do You Know Your Market?

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How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your market” is a group composed of characteristics which are used to identify a specific target group of consumers or of a market segment and can be understood […]
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Fund managers rarely outperform the market for long

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Fund managers rarely outperform the market for long
THE big investment shift of recent years is from active to passive. Clients have been buying index funds, which passively track a benchmark like the S&P 500 index, and shunning fund managers who actively try to pick the best shares. One reason for the shift is that passive managers charge lower fees than active funds. […]
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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The old-time copywriting secrets you need to know to write a great sales letter

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The old-time copywriting secrets you need to know to write a great sales letter
Lots of people like to tell you how to write copy. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Instagram Marketing That Sells: The Secrets They Don’t Want You To Know (IMTS)

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Instagram Marketing That Sells: The Secrets They Don’t Want You To Know (IMTS)
WHAT PEOPLE ARE SAYING ABOUT THE SERIES: “Jose has helped me tremendously with learning Instagram. He is very passionate about it and is an expert on it. He went out of his way to provide one-on-one personal assistance to me. He helped me grow my following to reach the thousands. Highly recommend.”- Pamela WHAT PEOPLE […]
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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12 Time Management Tips – Do You Manage your Time Well?

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12 Time Management Tips – Do You Manage your Time Well?
Time is a resource that is constantly being lost.  It is one of those things that once lost, you never get back and most people regret wasting at some point in their life. Good time management helps Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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5 Clues Your Sales Team Is Not Up To Snuff

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5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When […]
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The 5 Challenges A Fashion Entrepreneur Faces

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The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is running around naked, so someone is selling something, why shouldn’t it be you? You do need to solve the challenges a fashion entrepreneur faces.  Here what I […]
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A British firm plans a secondary market for crowd-funded shares

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A British firm plans a secondary market for crowd-funded shares
EVERYONE would like a piece of the next Google or Facebook. But the big venture-capital (VC) firms do not usually raise money from small investors. And some entrepreneurs complain that it is hard to get noticed by the hotshots in the VC industry. Hence the enthusiasm for crowd-funding, where small investors can buy a stake […]
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Surf the Video content wave, Rule the Market!

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Surf the Video content wave, Rule the Market!
Content has been one of the most crucial pillars of marketing since its genesis. Out of all the currently utilized content, we can basically break it down to 3 types: written content, audio content… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Everyone Loves A Good Makeover

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Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon.  They offered him a new look as well as new clothes.  This man, who at 55 years old homeless for 25 years, went from looking homeless to looking like a hipster.  The locals who knew him […]
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What Is Your Fashion Brands Unique Selling Proposition?

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What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP?  Your USP is what makes your business different from your competition. According to Theodore Levitt, author and professor at Harvard Business School. “Differentiation is one of the most important strategic and tactical activities in which companies must constantly […]
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As a Fashion Designer Is Your Brands Style Clear?

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As a Fashion Designer Is Your Brands Style Clear?
As a fashionista  you have probably noticed that most successful designers have their own style sense and point of view that is unique to them.  Their style of design would have ultimately been branded in them in the market. Studying them will  help you to develop yourself and see how one builds their style. A […]
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Copywriting Shortcut: How To Write Copy, Even If You Don't Know How

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Copywriting Shortcut: How To Write Copy, Even If You Don't Know How
My phone beeped. It was a text from a friend who was also in  the marketing game. He wrote: “How long did you spend writing the copy for that new campaign”? I had recently innovated an old-fashioned Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How to write awesome seo optimized content that rank well in search engines

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How to write awesome seo optimized content that rank well in search engines
SEO copywriting is a method to attract visitors and search engines to your website. This helps you to rank better in search engines. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures […]
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5 Tips On Creating A Stunning Lookbook

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5 Tips On Creating A Stunning Lookbook
  These days a look book is crucial for a fashion brand.  It has become the essential communication tool for marketing your company.   If you don’t know what it is, a look book is set of photographs displaying a fashion designer’s new collection. You can use your lookbook for everything from letting your buyers […]
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7 Powerful Online Copywriting Hacks You Need to Know

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7 Powerful Online Copywriting Hacks You Need to Know
Copywriting can make or break your digital marketing. Seasoned copywriter Sheena White gives her best sales copy hacks to help you write more effectively. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Copywriting Hacks for Emojis You Didn’t Already Know

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Copywriting Hacks for Emojis You Didn’t Already Know
Copywriting for any medium is challenging, whether it’s an advertisement, landing page or call-to-action. Writers only have a few lines to work with, and the stakes are high. Copywriting for push n… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Round Man

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The Round Man
Lately I’ve been thinking a lot about my grandpa. James Franklin Dew, Jr. was the son of a Souther Baptist revival preacher. He was a poet, an avid reader of cowboy novels and sharp bridge player. He was affectionately known by all as “The Round Man”. I remember how he told me stories about growing […]
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Bagels for breakfast?

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Bagels for breakfast?
Here’s an interesting tidbit for you… Did you know that Ben & Jerry’s original plan was to go into the bagel business? Yep, ice cream wasn’t their first choice. Unfortunately (or fortunately depending on your point of view) the equipment necessary for making bagels was just too expensive. They realized their limitations, changed course and […]
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Don’t Let A Toxic Employee Poison The Atmosphere

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Don’t Let A Toxic Employee Poison The Atmosphere
Over the years I have worked with several of what I call “Toxic Employees”. They do a poor to mediocre job because no matter how talented they are they don’t do their best work. They waste time on gossip, badmouthing coworkers as well as the company, and undermining others to make themselves look good. I […]
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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand

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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting.  But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than just knowing how to put an outfit together to succeed in the fashion industry, so more power to you if this is where you want to be; […]
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