80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Stop “Just Getting By” … Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem. “If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest […]
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Stop “Just Getting By” … Master The 80/20 Principle And Make More Money Without More Work.

When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY marketing problem.

80/20 can demolish any sales and advertising problem.

“If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest man in a field rife with charlatans.”

– Dan Kennedy, Author, The Ultimate Marketing Plan

If you’re a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you’ll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software (online, included with the book), you’ll apply the Pareto Principle to:
Slash sales & marketing time-wasters (page 117)Locate invisible profit centers in your business (page 31)Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)Gain “Pareto principle” positions on search engines (page 70)Differentiate yourself from rivals (page 67)Gain esteem in your marketplace (page 154)Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you’re leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.

You’ll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.

Easy Read

“It is an easy read…very accessible, shortchapters, and actually quite entertaining,” says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.

Optimized for Speed Learning

Specially marked “Pareto Points” help you digest the most valuable 80/20 Principles in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page “80/20 Cheat Sheet.”

80/20 = Law of Nature The 80/20 Principle is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Principle in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.

Online Marketing Tools Come with the Book Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers and sellers.

Product Features

  • Entrepreneur Press

Comments

V. Cheng says:

Total Gem! Explosive ideas that will revolutionize any sales process. I just got this book yesterday and I am almost finished reading by today. After I read it, I am going to rest for couple days and read it again! It is that good. It is that worth it.When I first saw the title of this book, I was not very impressed. It seems to be a simple concept. Why write a book about it? Couldn’t I just go to his website and get some basic info without buying the book? Noooo. I am so glad I got this book because it is full of useful information. The great thing…

Mark J. Rist says:

Archimedes for Entrepreneurs “Give me a place to stand and (with a lever) I will move the world!” Perry Marshall did not invent the 80/20 Rule, as Archimedes did not invent the fulcrum, but with the same mathematical precision, he demonstrates its power of application.My headline does not do justice to Marshall’s book because he shows how the entrepreneur can effect real change in the world as well as exponentially ramping up his own life – financially as well as personally.He identifies the real…

McTaz says:

Buying this audiobook by itself would be a mistake

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