Marketing Management (14th Edition)

Marketing Management (14th Edition)

click photo for more information
Marketing Management (14th Edition)
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.   Remaining true to its gold-standard status, the fourteenth edition includes an […]
0
33

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Comments

Curtis Eisenberger says:

The text presents good information. The business cases are very useful and …

Meena Dhawan says:

disappointing to see such poor quality on Amazon

Write a comment

Jannah – WordPress News Magazine Blog & BuddyPress Theme

click photo for more information
Jannah – WordPress News Magazine Blog & BuddyPress Theme
Jannah is Content Marketing covered with fresh responsive designs, amazing new features, complete 1-click website demos & lifetime free updates. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
8

5 Lessons in Website Copywriting

click photo for more information
5 Lessons in Website Copywriting
A Copywriter is Born. It wasn’t all that long ago I was navigating my way through the world, a self-dubbed “Creative Writer”. It wasn’t exactly lucrative, but it wasn’t exactly a choice either. My Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
3

Essential Tips For Money Management In Small Business

click photo for more information
Essential Tips For Money Management In Small Business
Ngtrend Network is the leading portal for investment and business guide ensuring growth and ful performace Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
3

The Evolution of Content Marketing: What the 1900s Can Teach You

click photo for more information
The Evolution of Content Marketing: What the 1900s Can Teach You
Content marketing is always evolving. Tactics and tools and tips change. But these century-old fundamentals remain relevant today. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
19

12 Common Copywriting Mistakes You Could Be Making

click photo for more information
12 Common Copywriting Mistakes You Could Be Making
If you make these mistakes when writing your marketing copy, you could be turning off potential customers. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
12

Farm Marketing from the Heart: How to attract your dream customers and build your profitable farm.

click photo for more information
Farm Marketing from the Heart: How to attract your dream customers and build your profitable farm.
We often start farming because we love the plants, the animals, the land—but we soon learn love does not pay the bills. Marketing and selling our products can feel like a mystery: How do we get customers to find us? How do we convince them they need our grass-fed beef, raw milk, or veggie-and-flowers CSA? […]
0
11

Easily Solve Project Management Disasters with Trello – Small Business Social Media Manager

click photo for more information
Easily Solve Project Management Disasters with Trello – Small Business Social Media Manager
Trello is a great way to Solve Project Management Disasters. Been using it for over a year and it’s working really well for us! Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
14

How to Use Blogging To Build Social Media Marketing Strategy

click photo for more information
How to Use Blogging To Build Social Media Marketing Strategy
Once you set your goal, the next thing you should concentrate on is finalizing your weekly content plan Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
16

Are big brand copywriting clients right for your business?

click photo for more information
Are big brand copywriting clients right for your business?
The lure of big brand copywriting clients is strong but is the reality of working with them all its cracked up to be? This post discusses the pros and cons. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
15

Account-Based Marketing : Comment bien choisir ses comptes ?

click photo for more information
Account-Based Marketing : Comment bien choisir ses comptes ?
70% des entreprises BtoB cherchent à mettre en place des programmes d’Account-Based Marketing. Mais comment bien choisir ses comptes clés ? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
14

Interactive Quiz: 5 Steps to Creating a Stellar Content Experience

click photo for more information
Interactive Quiz: 5 Steps to Creating a Stellar Content Experience
Take this short quiz from TopRank Marketing and SnapApp to determine if the content experience you’re creating for your audience is a hit or miss. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
15

The old-time copywriting secrets you need to know to write a great sales letter

click photo for more information
The old-time copywriting secrets you need to know to write a great sales letter
Lots of people like to tell you how to write copy. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
16

How artificial intelligence is revolutionizing customer management

click photo for more information
How artificial intelligence is revolutionizing customer management
A few years back, cloud computing transformed customer management, giving every small and medium business access to unified data and communication platforms without the need to make Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
17

Google Toughens Its Stance On Extremist Content; Addressable Ads Come Together In Marketing Clouds

click photo for more information
Google Toughens Its Stance On Extremist Content; Addressable Ads Come Together In Marketing Clouds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Gauntlet In the wake of recent terror attacks in London, Google is pledging to continue its crackdown on Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
23

Vacation Rental Copywriting

click photo for more information
Vacation Rental Copywriting
We asked Guest Hook, an expert in Vacation Rental copywriting and content, to share their best tips on Vacation Rental copywriting. Read and apply yourself! Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
22

7 Crisis Management Secrets for Your Small Business from a Two Star General

click photo for more information
7 Crisis Management Secrets for Your Small Business from a Two Star General
There are similarities between the techniques you need to run a successful small business and being a military leader. Both require discipline and an unwavering commitment. Small Business Trends sp… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
21

Social Media Trends: Which Platforms and Content Types Are Gaining Favor?

click photo for more information
Social Media Trends: Which Platforms and Content Types Are Gaining Favor?
The latest annual Social Media Marketing Industry Report [download page] was recently released by Social Media Examiner. The wide-ranging study, based on a survey of more than 5,700 participants Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
23

8 consigli di Web Copywriting per farsi leggere

click photo for more information
8 consigli di Web Copywriting per farsi leggere
Sul web l‘attenzione dell‘utente è davvero scarsa, spesso complici la rapidità di utilizzo del dispositivo e la necessità di reperire immediatamente le informazioni di cui si ha bisogno. La vera sfida Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
21

Growth Hacking is Checkers, and Integrated Marketing is Chess

click photo for more information
Growth Hacking is Checkers, and Integrated Marketing is Chess
Three questions to ask yourself to ensure a growth hack is worth the investment For more on growth hacking, be sure to check out our preceding post, Growth Hacking: the Good, the Bad, and the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
7

In Southeast Asia, Financial Tech Services Will Eventually See Growth. But When?

click photo for more information
In Southeast Asia, Financial Tech Services Will Eventually See Growth. But When?
Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
26

How to Interview Candidates for a Copywriting Job

click photo for more information
How to Interview Candidates for a Copywriting Job
Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
24

Instagram Marketing That Sells: The Secrets They Don’t Want You To Know (IMTS)

click photo for more information
Instagram Marketing That Sells: The Secrets They Don’t Want You To Know (IMTS)
WHAT PEOPLE ARE SAYING ABOUT THE SERIES: “Jose has helped me tremendously with learning Instagram. He is very passionate about it and is an expert on it. He went out of his way to provide one-on-one personal assistance to me. He helped me grow my following to reach the thousands. Highly recommend.”- Pamela WHAT PEOPLE […]
0
26

VC Splitter Pro Demo- How To Naturally Create A/B Split Tests Of Content within Visual Composer – Online Marketing Scoops

click photo for more information
VC Splitter Pro Demo- How To Naturally Create A/B Split Tests Of Content within Visual Composer – Online Marketing Scoops
VC Splitter Pro Demo- How To Naturally Create A/B Split Tests Of Content within Visual Composer Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
23

4 Important Content Marketing Strategies to Employ in 2017

click photo for more information
4 Important Content Marketing Strategies to Employ in 2017
Content marketing is a fickle monster that can be hard to tame. Fortunately, these new trends will make things a little bit easier for you. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
19

Take Your Business to the Next Level with Marketing Automation Software

click photo for more information
Take Your Business to the Next Level with Marketing Automation Software
Marketing your small business, whether online or off, is a time intensive process. As your business grows, managing lead capture, nurturing, converting and relationship management become too big to… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
1
25

VC Splitter Pro Demo- How To Naturally Create A/B Split Tests Of Content within Visual Composer – YouTube – Online Marketing Scoops

click photo for more information
VC Splitter Pro Demo- How To Naturally Create A/B Split Tests Of Content within Visual Composer – YouTube – Online Marketing Scoops
VC Splitter is an advance A/B Split Testing that gives you the data on what your actual visitors are interacting with and what contents needs to be improved . Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
25
load more posts

Are You  { BREAKING } The 7 Laws of Modern Marketing?

x

Sign up to download "The 7 Laws of Modern Marketing"

Your data is safe. We won't share it with anyone.

x