Marketing Management (14th Edition)

Marketing Management (14th Edition)

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Marketing Management (14th Edition)
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.   Remaining true to its gold-standard status, the fourteenth edition includes an […]
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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Comments

Curtis Eisenberger says:

The text presents good information. The business cases are very useful and …

Meena Dhawan says:

disappointing to see such poor quality on Amazon

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E-commerce: veja ferramentas de marketing para impulsionar o seu – Home
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Marketing

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Marketing
Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing […]
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The Evolution of Content Marketing: What the 1900s Can Teach You

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Farm Marketing from the Heart: How to attract your dream customers and build your profitable farm.

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