Marketing Management (14th Edition)

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Marketing Management (14th Edition)
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.   Remaining true to its gold-standard status, the fourteenth edition includes an […]
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Marketing: An Introduction (12th Edition)

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Marketing: An Introduction (12th Edition)
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.   This best-selling, brief text introduces marketing through the lens of creating value for customers.   With engaging real-world examples and information, Marketing: An Introduction shows students […]
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Bad Copywriting: Memorial Day DIY Edition

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Bad Copywriting: Memorial Day DIY Edition
We want to repaint some furniture this weekend so we were happy to learn our local Ace Hardware sells designer Amy Howard’s “One Step Paint.”  “One Step”: that se… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Marketing Management (15th Edition)

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Marketing Management (15th Edition)
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:  0134058496/ISBN-13:  9780134058498 . That package includes ISBN-10:  0133856461/ISBN-13:  9780133856460 and ISBN-10:  0133876802/ISBN-13:  9780133876802. For undergraduate and graduate courses in marketing management.   The gold standard […]
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Social Media Marketing Workbook: 2017 Edition – How to Use Social Media for Business

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Social Media Marketing Workbook: 2017 Edition – How to Use Social Media for Business
UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK! NEW for 2017 – Videos – follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing Extensive Worksheets – downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media […]
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Marketing Podcast: 1 (Portuguese Edition)

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Marketing Podcast: 1 (Portuguese Edition)
Idéias como Podcasts pode crescer seu negócio.Ganhar dinheiro com Podcasts. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Content Marketing 2016: Influencer, Topics and The Most Important Trends: 2. Advanced Edition (Professional Content Marketing)

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Content Marketing 2016: Influencer, Topics and The Most Important Trends: 2. Advanced Edition (Professional Content Marketing)
Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of SMBs invest billions of US-$ in their Content Marketing strategies. The market reflects this complex ecosystem: a plethora of freelancers, agencies, specialists, consultants and gurus of all kinds have begun to focus on Content Marketing. It is just like with […]
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Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)

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Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)
Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, […]
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Marketing: An Introduction (13th Edition)

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Marketing: An Introduction (13th Edition)
For undergraduate courses on the Principles of Marketing.   An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing […]
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