How CES Highlights the Speed of Change for Brands

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How CES Highlights the Speed of Change for Brands
Joshua Spanier, senior marketing director of global media for Google points to rapidly converging technologies as unlocking huge potential for experiential and content marketing forms as well as Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Marketing: An Introduction (11th Edition)

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Marketing: An Introduction (11th Edition)
@font-face { : “Times New Roman”; }@font-face { : “Verdana”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : “Times New Roman”; }div.Section1 { page: Section1; } This best-selling, brief text introduces marketing through the lens of creating value for customers.   With engaging real-world examples and […]
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The French government experiments with venture capitalism

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The French government experiments with venture capitalism
Don’t be coy, carp about the food AS A boy, Antoine Hubert used to catch butterflies. These days, the agro-engineer has eyes only for meal worms. In a demonstration factory near Dole in eastern France, he shows how trayfuls of plump, half-grown worms are fed, left to grow in a darkened dormitory, and then—after two […]
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Social Media And Content Marketing Trends That Will Shape 2018

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Social Media And Content Marketing Trends That Will Shape 2018
As these new technological advancements go mainstream, social media companies and businesses are yet again expected to get another facelift, thus making the coming year even more exciting for Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Legacy airlines are facing new competitors on transatlantic routes

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Legacy airlines are facing new competitors on transatlantic routes
EVEN for a global industry like aviation, Primera Air’s business model seems remarkably cosmopolitan. The Icelandic-owned budget airline is headquartered in Latvia, but mainly operates low-cost flights from Denmark and Sweden to sunny places in the Mediterranean. This summer, it will begin long-haul flights from Britain and France to America. The company bears more than […]
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Top Content Marketers Share 6 Proven Ways For Driving Sales & Leads

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Top Content Marketers Share 6 Proven Ways For Driving Sales & Leads
Want to drive more sales and leads to your business. Check out these content marketing tips from the world’s best. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Tokenizing User Data on Social Media with Blockchain

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Tokenizing User Data on Social Media with Blockchain
Twenty years ago, marketing and advertising were a sole industry that relied on a print type of content, banner ads and conventional TV commercials to market their products and services. At the time, Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The rise and fall of Bitcoin

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The rise and fall of Bitcoin
THE great Sir Isaac Newton may have revolutionised our knowledge of the world but he still had his blind spots. He was sucked into the great mania of his day, the South Sea Bubble (pictured) and lost a lot of money. “I can calculate the motion of heavenly bodies but not the madness of people,” […]
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How To Generate Pre-Event Hype with Content Marketing

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How To Generate Pre-Event Hype with Content Marketing
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How China won the battle of the yuan

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How China won the battle of the yuan
“THE horse may be out of the proverbial barn.” So wrote Ben Bernanke, a former chairman of the Federal Reserve, in early 2016, arguing that capital controls might be powerless to save China from a run on its currency. He was far from alone at the time. As cash rushed out of the country, analysts […]
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5 Inspirational Brand Storytelling Examples To Energize Your Content Marketing

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5 Inspirational Brand Storytelling Examples To Energize Your Content Marketing
This article looks at 5 inspirational brand storytelling examples, and the ingredients for what makes them all so special. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Marketing

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Marketing
Grewal/Levy’s Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics […]
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Make Over Your Fashion Business in Four Steps

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Make Over Your Fashion Business in Four Steps
  In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current state of your business doesn’t fit your original “vision.” Maybe you have a new vision that you want to make reality. Or the most obvious reason: you’re […]
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The days of the A380 look numbered

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The days of the A380 look numbered
ASK frequent flyers which is their favourite aircraft and most come up with the same answer: the A380 superjumbo made by Airbus, a giant European planemaker. Able to carry 525 passengers in a typical three-class layout, on two full-length decks, the aircraft still feels spacious, with wide aisles and plenty of headroom. Frequent flyers also […]
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CMA Kick-Off 2018: Brilliant Tips For A Rewarding Year

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CMA Kick-Off 2018: Brilliant Tips For A Rewarding Year
CMA Kick-Off 2018 took place on 5 January and featured presentations on content marketing, accountability, planning and productivity, sales without sleaze and business lessons from a memory champion. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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India’s tea industry is going through tepid times

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India’s tea industry is going through tepid times
Tasseography in progress BULK tea sales at the offices of J Thomas in Kolkata, which first started auctioning the stuff in 1861, lack the boisterousness of years past. Gone is the noisy trading pit, replaced by a handful of buyers sitting behind their laptops in a silent auditorium. Armed with tasting notes, they bid electronically […]
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How To Do More With Less – Smarter Content Marketing Strategies

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How To Do More With Less – Smarter Content Marketing Strategies
Harendra Jani posted on their whiteboard: How To Do More With Less – Smarter Content Marketing Strategies Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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10 Content Marketing Trends You Need To Know For Success

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10 Content Marketing Trends You Need To Know For Success
40Billion Team posted on their whiteboard: 10 Content Marketing Trends You Need To Know For Success Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Having rescued recorded music, Spotify may upend the industry again

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Having rescued recorded music, Spotify may upend the industry again
IN JUST a few short years Spotify has evolved from bête noir of some of the world’s most prominent recording artists to perhaps their greatest benefactor. The Swedish company transformed the way people listen to music, and got them used to paying for it again after digital piracy had crippled sales. Global revenues from music […]
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The #1 content marketing idea financial institutions need to win in 2018

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The #1 content marketing idea financial institutions need to win in 2018
It’s a truism that consumers tend to make health and physical fitness resolutions at the beginning of the year. But did you know that many of them also make financial resolutions? After more than a Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Taiwanese bosses are the Chinese-speaking world’s oldest

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Taiwanese bosses are the Chinese-speaking world’s oldest
DESPITE her father’s pleas, Cherry Liu refused to work for the family business, a small electronic-components company founded in 1979 on the outskirts of Taipei. A 34-year-old diamond dealer based in Sydney, Ms Liu says she is simply not passionate about gadgets such as circuit-breakers. Nor are her siblings. Her 64-year-old father cannot find a […]
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Recommended Marketing Podcasts: Week of January 8

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Recommended Marketing Podcasts: Week of January 8
Highlights from this week’s best marketing podcasts include vital lessons on trust, transparency, storytelling, and sourcing sure-fire content topics. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Marketing: The Core (Irwin Marketing)

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Marketing: The Core (Irwin Marketing)
Marketing: The Core (Irwin Marketing) 7/E by Roger A. Kerin, Steven W. Hartley Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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YouTube hits pause on Logan Paul: Should there be more content caution?

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YouTube hits pause on Logan Paul: Should there be more content caution?
While YouTube need not deploy total control over content, the platform does share the responsibility to ensure that sensitivities are managed. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 tendencias de copywriting a las que prestar atención en 2018

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5 tendencias de copywriting a las que prestar atención en 2018
¿Quieres saber qué es lo que nos espera en el sector de copywriting en los próximos doce meses? Descubre en este vídeo las 5 tendencias más importantes. Entra ahora. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Turkish Airlines bounces back to growth

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Turkish Airlines bounces back to growth
A LITTLE over a year ago, Gulliver gave a downbeat assessment of the prospects for Turkey’s aviation sector. Having enjoyed a decade of uninterrupted growth of more than 10% a year, Turkish Airlines, the country’s flag-carrier, was grounding aircraft and closing routes amid growing unrest at home and violence across its border with Syria. Concerns […]
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