Content That Makes an Impact: WHOSAY's Jena Sereni to Moderate Brand Innovators Panel

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Content That Makes an Impact: WHOSAY's Jena Sereni to Moderate Brand Innovators Panel
The WHOSAY VP of Marketing & Creative Services will be joined by leading marketers who will discuss at Brand Innovators the three main approaches to creating content that resonates. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Donald Trump holds off hitting the Gulf carriers with sanctions

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Donald Trump holds off hitting the Gulf carriers with sanctions
WHEN Donald Trump became America’s president nearly a year ago, lobbyists campaigning for protection for the country’s airlines against competition from the Middle East were overjoyed. But they were less happy on December 13th when it was revealed that Donald Trump has decided to hold off on imposing sanctions against the three big Gulf carriers—Emirates […]
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Content marketing for motivational speakers is essential for success

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Content marketing for motivational speakers is essential for success
Yesterday (10 December 2017) I chatted to professional speaker, presentation skills and customer services subject expert, Paul du Toit (CSP) at the PSASA year-end function. We spoke about content Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It

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Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It
If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Companies in the region vote with their feet against political uncertainty

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Companies in the region vote with their feet against political uncertainty
Employees, customers, separatists “WE ARE used to dealing with political crises, but not a break in the rule of law,” says the boss of a big Barcelona cement firm, of Catalonia’s constitutional crisis. Fearing separatists in the region would declare independence, as they did on October 27th, he shifted its headquarters to Madrid. That ended […]
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6 Ways for Your Small Business to Cut Expenses

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6 Ways for Your Small Business to Cut Expenses
The best cost management ideas start with cutting expenses. Let us look at ways an owner might cut operating costs and reduce overhead. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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4 Paid Search Mistakes You Didn't Know You Were Making

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4 Paid Search Mistakes You Didn't Know You Were Making
Growth hacking through unpaid social media was popular several years ago, but as any SEM expert can tell you now, those days are over. You have to pay to play if you want any return for your marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It

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Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It
If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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America’s Public Company Accounting Oversight Board gets a new boss

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America’s Public Company Accounting Oversight Board gets a new boss
THE collapses of Enron and WorldCom in the early years of this century turned book-cooking into front-page news. Investors lost over $200bn; in 2002 the stockmarket fell by over a fifth between April and July. In response, America’s Sarbanes-Oxley Act set up a new body, the Public Company Accounting Oversight Board (PCAOB), to supervise auditors. […]
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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no […]
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App Store Optimization (ASO): come dare visibilità alla tua App Mobile

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App Store Optimization (ASO): come dare visibilità alla tua App Mobile
Molti credono che il content marketing sia solo un lavoro dedicato alle pagine web, agli articoli del blog. In realtà non è così: puoi ottenere molto da queste strategie se vai oltre le apparenze e l… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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When politicians and executives get caught out

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When politicians and executives get caught out
POLITICIANS and executives are held to different standards. That is pretty clear when it comes to issues such as sexual harassment, notwithstanding the resignation of Al Franken or the rejection by voters of Roy Moore. As others have pointed out, the tweets and remarks of Donald Trump would have seen him forced out of the […]
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bidstack Brings Native Advertising to Video Games

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bidstack Brings Native Advertising to Video Games
Digital marketing startup bidstack has unveiled a native in-game advertising platform, allowing brands to target ad content, tapping into a captive audience of 2.2 billion gamers. The announcement Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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4 B2B Marketing Trends You Can't Afford to Miss in 2018

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4 B2B Marketing Trends You Can't Afford to Miss in 2018
Lack of strategy is the primary reasons why content initiatives fail. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Western companies are getting creative with their Chinese names

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Western companies are getting creative with their Chinese names
MCDONALD’S drew ridicule in China when it changed its registered name there to Jingongmen, or “Golden Arches”, in October, after it was sold to a Chinese consortium. Some on Weibo, a microblogging site, thought it sounded old-fashioned and awkward, others that it had connotations of furniture. The fast-food chain was quick to reassure customers that […]
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The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

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The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
Influencer marketers ignore the standards for disclosure and transparency at their (and their brand clients’) peril – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Hedge funds embrace machine learning—up to a point

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Hedge funds embrace machine learning—up to a point
ARTIFICIAL intelligence (AI) has already changed some activities, including parts of finance like fraud prevention, but not yet fund management and stock-picking. That seems odd: machine learning, a subset of AI that excels at finding patterns and making predictions using reams of data, looks like an ideal tool for the business. Yet well-established “quant” hedge […]
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#6 Tools for Effective Customer Acquisition

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#6 Tools for Effective Customer Acquisition
Utilizing the potential of content marketing is absolutely the best approach for acquiring new customers for a startup Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want

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Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want
THE #1 BOOK ON MOTORSPORTS MARKETING AND RACING SPONSORSHIPS Learn how to raise money to race and give sponsors what they really want from their investment in your race team. This book contains advice from over 30 professional racers and marketing executives on how to create winning sponsorship proposals and develop effective activation programs for […]
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Rio Tinto puts its faith in driverless trucks, trains and drilling rigs

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Rio Tinto puts its faith in driverless trucks, trains and drilling rigs
Data-mine ore FOR millennia, man has broken rocks. Whether with pickaxe or dynamite, their own or animal muscle, in a digger or a diesel truck, thick-necked miners have been at the centre of an industry that supplies the raw materials for almost all industrial activity. Making mining more profitable has long involved squeezing out more […]
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Guido Heffels und Matthias Storath: "Wir sind froh, dass Heimat nicht mehr Everybody's Darling ist"

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Guido Heffels und Matthias Storath: "Wir sind froh, dass Heimat nicht mehr Everybody's Darling ist"
Guido Heffels Heimat Hornbach Opel FDP Jung von Matt Content Marketing Heimat hat es geschafft: Die Berliner Agentur steht zum ersten Mal seit der Gründung vor 17 Jahren an der Spitze des HORIZONT-Kr… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Qualcomm : le soleil de la 5G se lèvera en 2019

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Qualcomm : le soleil de la 5G se lèvera en 2019
Le fondeur constate l’accélération de l’écosystème et table sur la mise sur le marché des premiers smartphones compatibles dans la première moitié de 2019. Mais c’est bien le renforcement de la 4G qui Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Social Media and Content Marketing Expert at Zenera Consulting

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Social Media and Content Marketing Expert at Zenera Consulting
Zenera Consulting is a full service Branding and Public Relations (PR) firm in Nigeria offering integrated … Continue reading → Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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A full-scale Venezuelan default could push up oil prices

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A full-scale Venezuelan default could push up oil prices
Who believes in Nicolás? ON NOVEMBER 30th, as oil tsars from the Organisation of the Petroleum Exporting Countries (OPEC) and Russia met in Vienna, Venezuela’s former oil minister, Eulogio del Pino, once one of their number, was seized by armed guards at dawn in Caracas, and taken to jail. His arrest was not publicly acknowledged […]
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12 Award-Winning Medical Websites & Marketing Campaigns

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12 Award-Winning Medical Websites & Marketing Campaigns
These hospital websites, content marketing hubs, provider profiles, and blogs took home top honors both within and outside of the healthcare industry. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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6 Ways in Which SEO Copywriting Services Can Boost Your Website

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6 Ways in Which SEO Copywriting Services Can Boost Your Website
It is of utmost importance to accept and acknowledge the importance of SEO Copywriting services and the ways in which they can uplift your website. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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