What really happened to EgyptAir Flight 804?

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What really happened to EgyptAir Flight 804?
GULLIVER is not the type of person to kick up a fuss on his travels, least of all when lucky enough to be at the front of the plane. But his patience was pushed to the limit a couple of years ago, when his EgyptAir flight from Cairo to London was blighted by the near-constant […]
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¿SABEMOS LO QUE ES EL CONTENT MARKETING?

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¿SABEMOS LO QUE ES EL CONTENT MARKETING?
El contenido empieza a adquirir mayor importancia en el marketing. Se le asocia con campañas de comunicación o de marca, con branded content, con vídeos virales. Pero nada de lo anterior es content m… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Fashion Business Start Ups-Tip Number One

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Fashion Business Start Ups-Tip Number One
I have decided to blog once a week with business tips for fashion start up businesses.  Each week I will go into depth on a specific idea that a fashion entrepreneur should consider using as a strategy in their business. Tip #1 –  Networking I believe it isn’t necessarily who you know but who you […]
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17 Top Content Marketing Experts You Should Be Following

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17 Top Content Marketing Experts You Should Be Following
Here are 17 thought leaders worthy of your attention, so you can keep your content marketing strategy fresh and effective. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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A welcome upgrade to apprenticeships

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A welcome upgrade to apprenticeships
THE Advanced Manufacturing Research Centre (AMRC) in South Yorkshire, England, looks like the very model of a modern industrial site—bright, shiny, airy and clean. In June 1984 it was the site of a traumatic moment in British history—the Battle of Orgreave, when picketing miners clashed with police as they tried to stop lorries collecting supplies […]
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Xara Cloud is an easy to use design tool to help businesses create better looking content

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Xara Cloud is an easy to use design tool to help businesses create better looking content
Xara is on a mission to help businesses create better looking content, and in turn save us all from having to consume visually unappealing marketing and comms material. The German startup has Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How to Write Facebook Ads that Get Approved

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How to Write Facebook Ads that Get Approved
Be mindful of these nuances in your copywriting to craft effective ads that get approved — even in “sensitive” topics. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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A Chinese music-video app is making WeChat sweat

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A Chinese music-video app is making WeChat sweat
A PUBLIC spat between two warring and wildly popular Chinese apps has had the feel of a teenage dance-off. “Sorry, Douyin Fans”, ran an article from the short-video app on its WeChat account, in which it accused the mobile-messaging service of disabling links to Douyin’s most popular videos. “All hail Douyin the drama queen,” retorted […]
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Download the Definitive Guide to Brand Integration – BEN

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Download the Definitive Guide to Brand Integration – BEN
Ad avoidance, streaming TV, and influencer marketing have changed the advertising game. Learn from experts who have worked in the entertainment world for years. Master how to create a content Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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15 Golden Rules of Content Marketing in 2018

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15 Golden Rules of Content Marketing in 2018
Content marketing 15 golden rules to success in 2018 and beyond. This free content marketing training dives in quick to the foundations for creating content for the social and virtual web that Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Development-impact bonds are costly, cumbersome—and good

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Development-impact bonds are costly, cumbersome—and good
IF A girl in a poor country goes to school, she will probably have a more comfortable life than if she stays at home. She will be less likely to marry while still a child, and therefore less likely to die in childbirth. So, not surprisingly, there is an Indian charity that tries to get […]
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Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth

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Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth
If your business is stuck and you just cannot seem to grow beyond your current plateau, Rethink Your Marketing arms you with seven strategies for getting unstuck to fuel your revenue growth. Rethink Your Marketing helps you to identify the specific levers of your marketing that will lead to new growth, enabling you to cut […]
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Former Click2View CEO joins production firm Beach House to oversee content growth

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Former Click2View CEO joins production firm Beach House to oversee content growth
The founder and former chief executive of Singapore content marketing agency Click2View has joined production company Beach House Pictures (BHP) as head of content and business development. Neal Moore Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Big corporates’ quest to be hip is helping WeWork

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Big corporates’ quest to be hip is helping WeWork
WITH his flowing locks and hip clothes Adam Neumann, co-founder and chief executive of WeWork, looks less like a property baron than the frontman of a rock group. He speaks expansively on the subjects of character, destiny and God. His four-year-old daughter wanders through his office during an interview with The Economist. Yet Mr Neumann, […]
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What is Quora & How to Use It (To Grow Your Brand & Blog Traffic)

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What is Quora & How to Use It (To Grow Your Brand & Blog Traffic)
The question and answer site that you should be directing your content marketing efforts on, is Quora. Why and how you should use Quora to build authority. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Investors are gorging on American assets

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Investors are gorging on American assets
ECONOMISTS think prices, like spilt ketchup, are sticky. They move only slowly as firms digest economic conditions. Financial markets are an exception. Computerised trading by thousands of participants means prices, especially of currencies, can move in a McFlurry. Since The Economist last updated the Big Mac index (BMI), our lighthearted guide to currency valuation, burger […]
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Here’s why video content is the future of marketing

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Here’s why video content is the future of marketing
If your business or brand is not producing video content then you are missing out on the best marketing tools of all time. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Marketing Management (15th Edition)

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Marketing Management (15th Edition)
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10 Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Airbus and Boeing are tightening their hold on the sky

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Airbus and Boeing are tightening their hold on the sky
AT A glitzy party in Toulouse on July 10th Airbus, Europe’s aerospace giant, revealed its “newest” plane. But many aviation buffs might find it familiar. It was a repainted C-Series aircraft—originally developed by Bombardier of Canada—a project in which Airbus bought a 50.01% stake on July 1st. Airbus welcomed the aircraft into its family of […]
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Alibaba claims its AI is about to change copywriting forever – for agencies and brands

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Alibaba claims its AI is about to change copywriting forever – for agencies and brands
Chinese tech giant Alibaba has claimed it has created an artificial intelligence tool that has passed the Turing Test – in other words, it is able to operate as if human – and is capable of producing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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8 practical tips for your charity storytelling…

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8 practical tips for your charity storytelling…
Once upon a time digital marketing was all about the content. Good content, compelling content, shareable content. But then the people reading the content started to get overwhelmed by the volume of … Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Amazon wins from a Supreme Court ruling

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Amazon wins from a Supreme Court ruling
FOR years, online retailers in America have enjoyed an unfair advantage over their bricks-and-mortar competitors. Unless they were physically located in the same state as a shopper, they were not obliged to collect state and local sales taxes. Shoppers were still legally required to pay taxes on their online purchases, but not everyone did in […]
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Alibaba claims its AI is about to revolutionise copywriting for agencies and brands

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Alibaba claims its AI is about to revolutionise copywriting for agencies and brands
Chinese tech giant Alibaba has claimed it has created an artificial intelligence tool that has passed the Turing Test – in other words, it is able to operate as if human – and is capable of producing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Content Marketing Mistakes That Will Kill Your Small Business

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5 Content Marketing Mistakes That Will Kill Your Small Business
The problem with new marketing strategies – like content marketing – is that a lot Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Alibaba’s AI copywriter can produce up to 20,000 lines of copy a second, passes Turing test

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Alibaba’s AI copywriter can produce up to 20,000 lines of copy a second, passes Turing test
Copywriters fed up with writing the same tired phrases over and over again for e-commerce products may now have a helping hand, thanks to Alibaba’s new artificial intelligence-powered copywriting Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How To Start a Fashion Business For Less than $10,000

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How To Start a Fashion Business For Less than $10,000
So many entrepreneurs but not enough money to get started in the fashion business of your dreams.  But, what if you can start with $10,000 or less?  Would that work?  For many people that would.  So how would you begin?  First don’t quit your day job.  At least not until you business earns enough money […]
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