Chinese cities are competing to woo overseas entrepreneurs

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Chinese cities are competing to woo overseas entrepreneurs
The coffee’s on us WHEN Maria Veikhman, founder of SCORISTA, a Russian credit-scoring startup, was considering expansion abroad, China immediately came to mind. She believes the scope there is vast, for two-fifths of Chinese have no credit records. Ms Veikhman settled in Tianfu Software Park, a state-owned incubator in Chengdu, capital of Sichuan province where […]
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Michael King On Why Content Marketing Is Overestimated & What You Should Focus On

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Michael King On Why Content Marketing Is Overestimated & What You Should Focus On
Great insights on technical SEO & content marketing from Michael King, experienced SEO pro and digital marketer. Check it out! Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Marketing Management: Knowledge and Skills, 11th Edition

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Marketing Management: Knowledge and Skills, 11th Edition
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach […]
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How to Do a Content Audit in a Few Hours

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How to Do a Content Audit in a Few Hours
Follow these three steps to do a condensed content audit in only a few hours – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Snap, chatter and pop goes the share price

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Snap, chatter and pop goes the share price
KYLIE JENNER, a model and reality TV star best known for being the, er, second most famous Kylie in the world, managed to cause a stir on Wall Street. With this idiosyncratic tweet sooo does anyone else not open Snapchat any more? Or is it just me…ugh this is so sad she knocked back the […]
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Digital Marketing: E-Mail bleibt wichtigster Marketing-Kanal

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Digital Marketing: E-Mail bleibt wichtigster Marketing-Kanal
Content Marketing ist das Thema, mit denen sich Marketer aktuell am meisten befassen. Doch der wichtigste Kanal bleibt die E-Mail. So das Ergebnis einer neuen Absolit-Studie. Ein Hype-Thema findet in… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The rapid rise and fall of the Anbang empire

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The rapid rise and fall of the Anbang empire
RARELY in corporate history has a giant come and gone so quickly. Anbang was founded in 2004 as a small Chinese car-insurance company. By the start of last year it ranked among the world’s biggest insurers with some $300bn of assets, including stakes in hotels and financial firms across America, Europe and Asia. Given another […]
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Branded Content para la estrategia de marketing

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Branded Content para la estrategia de marketing
El mundo del marketing es tan dinámico como los cambios tecnológicos que se generan a diario y afectan al comportamiento de compra del consumidor, las estrategias que deben desarrollar las empresas q… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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A pharmaceutical firm bets big on a cancer drug

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A pharmaceutical firm bets big on a cancer drug
WHEN Ken Frazier, chief executive of Merck, an American pharmaceutical giant, started his job in 2011, he had a hard decision to make. The firm had promising new drugs—such as Januvia, for diabetes, and Gardasil, a vaccine against cervical cancer. But the pharma industry was struggling with dismal returns on R&D and investors were questioning […]
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How to Know If Your Content Marketing Just Isn’t Working

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How to Know If Your Content Marketing Just Isn’t Working
How do you know when your content marketing isn’t working? Look for these five red flags before and during the push. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Road Map to Success: Content Marketing Strategy Essentials

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Road Map to Success: Content Marketing Strategy Essentials
Here’s a handy tutorial on how to build or refine a content marketing strategy for your business – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why low returns are inevitable

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Why low returns are inevitable
WHEN the stockmarket is close to a record high, the chances are that recent returns will have been very strong. The terrible tendency among investors is to assume that those returns will continue. But the higher you go, the harder it is to keep rising at the same pace.  When I visited America for a […]
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Marketing 2014

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Marketing 2014
Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making […]
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What You Don’t Know About Sales May Hurt Your Fashion Business

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What You Don’t Know About Sales May Hurt Your Fashion Business
A lot of emerging designers are very creative but have no clue about sales.  They work really hard on their brand and their product but they are so intimidated by the sales process that they ignore it till the last minute.  Then they realize “oh shoot, I have to sell this, what do I do […]
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Personal vs. Corporate Branding: Is It Me or We?

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Personal vs. Corporate Branding: Is It Me or We?
Take these nine steps for personal brands and corporate brands to work in harmony, and even help the company’s bottom line – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Latvia’s top banking official has been accused of taking a bribe

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Latvia’s top banking official has been accused of taking a bribe
ILMARS RIMSEVICS, governor of Latvia’s central bank for the past 17 years, had been due to retire next year. Instead, he is facing calls to resign. On February 17th he was detained by Latvia’s anti-corruption authority on suspicion of taking a bribe of at least €100,000 ($123,000). The prime minister, Maris Kucinskis, says the allegations […]
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7 Best Growth Hacking Courses, Training, Certification, Tutorial Online [2018]

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7 Best Growth Hacking Courses, Training, Certification, Tutorial Online [2018]
If you want to speed up your marketing efforts, sales numbers, conversion optimization or overall business growth, then growth hacking is the thing for you. In the past few years, more and more moder… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Content marketing: inspireert, informeert en converteert

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Content marketing: inspireert, informeert en converteert
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Indian teaching startups make work for idle thumbs

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Indian teaching startups make work for idle thumbs
TO ANY outsider it looks as if the children have been hypnotised by yet another smartphone game. As the spying elders in a TV ad try to break the spell, the sprogs flash a grin at their screens. “It’s maths, dad,” giggles a fifth-grader to her father. The company behind the ad, Byju’s, sells an […]
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Five Content Marketing trends from Collaborative to Tech

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Five Content Marketing trends from Collaborative to Tech
Trend 1 of 5 Collaborative Content Marketing   User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such collabo… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Top 10 Best Project Management Scripts for 2018

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Top 10 Best Project Management Scripts for 2018
Whether you are a small business owner or a freelancer, it can be useful to use efficient project management scripts that can keep all the data arranged, organized and tracked. It can consolidate all Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How to Train a Journalist in Content Marketing

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How to Train a Journalist in Content Marketing
Journalists are a great boon to any content marketing team, but some may need a little help adjusting – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The world’s largest-ever tech deal now depends on Qualcomm

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The world’s largest-ever tech deal now depends on Qualcomm
Hock Tan hones the art of the deal VALENTINE’S DAY might seem like a good time to discuss a proposal. But whether it brought luck to Broadcom’s attempt to woo its rival chipmaker, Qualcomm, is still unclear. As The Economist went to press, a meeting between the boards of both firms to discuss Broadcom’s bid […]
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How To Use Weird and Funny Ideas in Your Viral Content Marketing Strategies

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How To Use Weird and Funny Ideas in Your Viral Content Marketing Strategies
Going viral is every content marketer’s dream. So how do you create such kind of content? You can learn much of the strategies by studying the content that has gone viral and trying to emulate the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Duct Tape Marketing Revised and Updated: The World’s Most Practical Small Business Marketing Guide

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Duct Tape Marketing Revised and   Updated: The World’s Most Practical Small Business Marketing Guide
Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let’s face it, as a small business owner, you are really in the business of marketing.  The problem for most small business owners is that they suffer from “marketing idea of the week” syndrome instead of implementing a systematic approach to the problem of small […]
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Japanese businesses are struggling to keep up standards

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Japanese businesses are struggling to keep up standards
KUMIKO HIRANO has noticed a disquieting change when she goes to her neighbourhood konbini, one of Japan’s ubiquitous convenience stores. “No one is around and I have to use a loud voice to get someone to serve me,” says the 48-year-old worker in Tokyo. “It irritates me.” This might not seem a big problem, but […]
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