Internship

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Internship
Applications are invited for a Marjorie Deane internship in our New York bureau. The award is designed to provide work experience for a promising journalist or would-be journalist, who will spend three to six months at The Economist writing about economics, business and finance. Applicants are asked to write a covering letter and an article […]
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The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

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The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Does any of this sound like you? 1. You never know what to write On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about.  You’re always looking to fill a publishing queue.   2. You chase after content trends You go […]
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Content Marketing Best Practices: Content Writing in 2018

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Content Marketing Best Practices: Content Writing in 2018
This is the second article in a series of guides for content specialists on how to write successfully both for people and search engines in 2017. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Fuelled by Middle East tension, the oil market has got ahead of itself

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Fuelled by Middle East tension, the oil market has got ahead of itself
ONLY one thing spooks the oil market as much as hot-headed despots in the Middle East, and that is hot-headed hedge-fund managers. For the second time this year, record speculative bets on rising oil prices in American and European futures have made the market vulnerable to a sell-off. “You don’t want to be the last […]
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How To Do Content Marketing Without Writing Blog Posts

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How To Do Content Marketing Without Writing Blog Posts
What if you don’t have to, want to, or need to blog? What if your business doesn’t make sense for blogging? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How To Scale Content Creation: Five Tips For Agencies

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How To Scale Content Creation: Five Tips For Agencies
Unlike reproducible online products like booking engines or even streamlined services like email marketing, content is heavy on the man-hours. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The ultimate guide to content SEO

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The ultimate guide to content SEO
This ultimate guide covers the three crucial steps of content SEO: keyword research, site structure and awesome copywriting. Learn how to tackle all three! Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The case for reforming airport-slot allocation

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The case for reforming airport-slot allocation
GULLIVER is back from the 141st Slot Conference in Madrid, a meeting of airlines and airport co-ordinators run by the International Air Transport Association (IATA), an airline lobby group. In this week’s issue, he opened the lid on how landing and take-off slots are allocated at congested airports around the world: Instead of letting airports […]
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Beyond Marketing: 4 Departments That Need Your Content

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Beyond Marketing: 4 Departments That Need Your Content
Your content marketing efforts may start with the marketing department, but you’re losing out if you let them end there. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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America’s culture wars are spreading to hotels

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America’s culture wars are spreading to hotels
CHOOSING a hotel for a trip is generally seen as an apolitical decision. In contrast, restaurants and cafes have sometimes taken on an ideological tinge, with conservatives mocking liberals for their latte coffees, and liberals ribbing conservatives for their deep-fried everything and well-done steaks. But for most hotel users, location and good Wi-Fi matter more […]
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What 10 Years Of Content Marketing Did For This Startup

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What 10 Years Of Content Marketing Did For This Startup
If you’re not sure whether content marketing is for you, here’s the story of one small business that found enormous success using content marketing before anyone knew what to call it. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Things to Look for in a Small-Business Phone System

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5 Things to Look for in a Small-Business Phone System
Learn how you can help your small business improve communications, simplify IT management, and save money through a better communications and telephony setup. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)

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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
NEW CUSTOMERS ARE WAITING…FIND THEM ON FACEBOOK Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its […]
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The rich get richer, and millennials miss out

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The rich get richer, and millennials miss out
Early contender for the 2047 list BUOYANT financial markets meant that global wealth rose by 6.4% in the 12 months to June, the fastest pace since 2012. And the ranks of the rich expanded again, with 2.3m new millionaires added to the total, according to the Credit Suisse Research Institute’s global wealth report. The report […]
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Content Marketing and the Thanksgiving Turkey Analogy

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Content Marketing and the Thanksgiving Turkey Analogy
Thanksgiving is fast approaching, and U.S. content marketers are looking forward to spending time with their families and taking a little break from thinking about content strategies, distribution, a… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why brands are getting serious about targeted content

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Why brands are getting serious about targeted content
In marketing circles it is well understood that the foreseeable future of customer engagement is content. The public is wary of advertising, particularly younger generations. In your Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What annual reports say, or do not, about competition

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What annual reports say, or do not, about competition
What explains the remarkable strength of corporate profits and the sluggish growth of real wages in recent years? One explanation is that industries are getting less competitive. Work by The Economist found that two-thirds of American industries were more concentrated in the hands of a few firms in 2012 than in 1997. Research by AXA […]
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An essential introduction to using keywords for inbound marketing

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An essential introduction to using keywords for inbound marketing
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Stop throwing SDRs at Prospecting. It's Time to Automate.

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Stop throwing SDRs at Prospecting. It's Time to Automate.
SDR prospecting is a major part of the sales development representative’s job, yet, it can be done much more efficiently, and effectively by data algorithms and copywriting experts. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Timelier provisions may make banks’ profits and lending choppier

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Timelier provisions may make banks’ profits and lending choppier
IN THE first quarter of 2018 thousands of banks will look a little less profitable. A new international accounting standard, IFRS 9, will oblige lenders in more than 120 countries, including the European Union’s members, to increase provisions for credit losses. In America, which has its own standard-setter, IFRS 9 will not be applied—but by […]
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Hacking Instagram Growth: What You Don't Know Could Hurt Your Account And Reputation

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Hacking Instagram Growth: What You Don't Know Could Hurt Your Account And Reputation
It seems like if you want to grow your business today, you need to put a lot of work into building a strong social presence. After testing Instagram automation bots, this is why you should never use Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Content Curation: How to do it Right?

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Content Curation: How to do it Right?
Content marketing. If you are even remotely involved in the marketing world, chances are you have heard about it. A lot! Along with social media, SEO and mobile marketing, content marketing has taken Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The rules on allocating take-off and landing slots favour incumbents

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The rules on allocating take-off and landing slots favour incumbents
LAST year nearly 3.7bn passengers took to the sky on commercial jets. Few would have given much thought to exactly why their flight was scheduled at the time it was. Even fewer know about the tussles between regulators and airlines over how landing and take-off slots are allocated. For the past 70 years the business […]
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A Neat Hack for Getting Content Ideas

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A Neat Hack for Getting Content Ideas
Content is a constant treadmill. You have to keep making new content or updating old stuff if you want to keep your SEO high and your readers interested. The trouble is that there are only a finite Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Nine reasons to use WordPress for an online business

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Nine reasons to use WordPress for an online business
Here, we explore why WordPress could be the right content management system for your small business. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies

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SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies
Learn SEO strategies to rank at the top of Google with SEO 2018 EXPANDED & UPDATED – NOVEMBER, 2017 No matter your background, SEO 2018 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. […]
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