Investment in American infrastructure is falling

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Investment in American infrastructure is falling
IT IS not a number to tweet about. President Donald Trump plans to plough $1trn of spending into America’s crumbling infrastructure. And a dearth of capital is not a problem: investors are keen on such assets. But investment seems to be falling. Government infrastructure spending in the second quarter fell to 1.4% of GDP, the […]
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A firm that shares a name with its founder earns higher profits

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A firm that shares a name with its founder earns higher profits
A GOOD business name can be pricey. An entrepreneur looking for the perfect one can hire a naming agency to offer ideas, but that can cost tens of thousands of dollars. That may explain why many founders follow the example set by the American president and name their businesses after themselves. A recent article* by […]
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Reasons your business is not too small to afford and benefit from a document management system

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Reasons your business is not too small to afford and benefit from a document management system
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The problem of contaminated air on planes

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The problem of contaminated air on planes
AT 30,000 feet the skies may be clear, but the oxygen certainly is not. Anyone who has wheezed his way through a long plane journey will know that cabin air is hardly pristine. Nearly all aircraft draw in air by way of the plane’s engine compressor. It is common for a small amount of oil […]
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Four honored as 2017 Manatee small businesses of the year

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Four honored as 2017 Manatee small businesses of the year
Arts & Eats Restaurant and Gallery, Williams Wealth Management Group, Blalock Walters, P.A., and Pace Center for Girls were named 2017 Manatee Chamber Small Business of the Year award recipients. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Time Management for The Small Business Owner

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Time Management for The Small Business Owner
As a small business owner, you will often say “There aren’t enough hours in the dayâ€� This is part one of a two part series will help you reclaim some time. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Investors are not great at predicting politics

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Investors are not great at predicting politics
FINANCIAL markets are supposed to be the font of all wisdom, weighing up the information available and condensing it into a set of prices. Investors are presumed to have an insight into the future—falling bond yields are seen as a sign that the economy is slowing, for example. But are investors that clever when it […]
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5 Examples of "Unsexy" Brands Who are Winning at Content Marketing

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5 Examples of "Unsexy" Brands Who are Winning at Content Marketing
Content marketing can be utilized by any business – here are five examples of brands who prove it. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Airlines want tighter control of alcohol sales in British airports

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Airlines want tighter control of alcohol sales in British airports
TRYING to stop Britons from boozing can be a forlorn task. Drinking has been woven into the nation’s culture for centuries, from the “loose-tonguedâ€� pilgrims of Chaucer to the apprentices who ran amok on London’s streets in the 16th century. According to Susie Dent, a lexicographer, English has 3,000 words for being drunk. Some take […]
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How do you solve a problem like Korea? Investors are unsure

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How do you solve a problem like Korea? Investors are unsure
EUROPEAN markets have started the day with losses of 1% or so, following a 2% decline in Hong Kong’s Hang Seng index and the 1% loss in the S&P 500 index on Thursday. The Vix, a much used measure of market fear, jumped to 16, its highest level since the presidential election. These are significant […]
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2017 Predictions in Social Media and Content Marketing #role #of #social #media #in #business

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2017 Predictions in Social Media and Content Marketing #role #of #social #media #in #business
# 2017 Predictions in Social Media and Content Marketing Like last year’s predictions deck, we’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why You Absolutely Need To Hire a Freelance Copywriter – Content How

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Why You Absolutely Need To Hire a Freelance Copywriter – Content How
So you spent the money to have your website professionally designed, now you’re realizing that filling in the blank pages isn’t as easy as you envisioned. You may have been willing to hire a professi… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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7 Copywriting Tips For A Killer Vacation Rental Listing (with examples)

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7 Copywriting Tips For A Killer Vacation Rental Listing (with examples)
Having a punchy, informative yet alluring listing description can be the diference between smashing the bookings and having a sad, lonely property that’s empty most of the year. Check out… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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8 Ways to Improve Your Brain Power

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8 Ways to Improve Your Brain Power
From idea generation and meetings to crunching numbers and copywriting, there are a lot of different situations in which more focus and improved cognitive function would prove beneficial. It would Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Airport profits: ready to depart

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Airport profits: ready to depart
WHEN Heathrow airport opened, in 1946, the only retail facilities were a bar with chintz armchairs and a small newsagent’s. The first terminal was a tent, a far cry from the four halls, resembling vast shopping malls, at the London airport today. Retail spending per passenger is the highest of any airport. This summer’s consumer […]
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Content Marketing Strategy

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Content Marketing Strategy
High-quality content marketing directly impacts the effectiveness of your search engine optimization (SEO) and social media marketing efforts. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What is Inbound Marketing and Why You Should Care

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What is Inbound Marketing and Why You Should Care
At the core of successful digital marketing is inbound marketing – the idea of focusing on relevant and helpful content instead of interrupted content. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why do new fashion businesses fail?

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Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than not having enough money.  Lots of times they do have money.  There have been many entrepreneurs that I have run across who have told me they spent […]
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Why the world’s best footballers are cheaper than they seem

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Why the world’s best footballers are cheaper than they seem
A head for figures FOR football clubs, August is often the costliest month, when they make vast bids for each other’s players. This year has been particularly lavish. On August 3rd Paris Saint-Germain (PSG), a French team, signed Neymar da Silva Santos Júnior, a Brazilian forward, from Barcelona for €222m ($264m), more than double the […]
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Marketing Strategy, Text and Cases

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Marketing Strategy, Text and Cases
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and […]
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A content marketing agencys copywriting services could be a business saver

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A content marketing agencys copywriting services could be a business saver
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Writing on Medium Just Got a Whole Lot Better – Marketing And Growth Hacking

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Writing on Medium Just Got a Whole Lot Better – Marketing And Growth Hacking
Welcome to a new way of measuring the success of your content. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How to Write Marketing Blogs Your Clients Will Actually Read

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How to Write Marketing Blogs Your Clients Will Actually Read
The secret of how to write marketing blogs is simple: follow these five SEO copywriting hacks and you’ll get readers who actually want to stay on your page. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The real swindlers are those making a reputation by trashing content

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The real swindlers are those making a reputation by trashing content
I sometimes come across opinions on content marketing that I disagree with – and that’s often a good thing. Debate is healthy. It’s important to hold content marketing strategies to account and ensure Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Understanding the Value of Video

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Understanding the Value of Video
Textual content has its role and is still a valuable component of any digital marketing strategy. However, if you’re only relying on blog content and other traditional forms of copywriting, you aren’t Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How to Write the Best Quality Content to get More Traffic

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How to Write the Best Quality Content to get More Traffic
SEO copywriting was definitely a legitimate service within the days when keyword stuffing and density were factors to contemplate in creating web pages more visible in organic search. However, the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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