How Much Margin Should Your New Fashion Brand Include?

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How Much Margin Should Your New Fashion Brand Include?
It’s a recurring question. When I sit down with a lot of new companies, this issue comes up quite a bit. The challenge new brands have is they are not doing enough business to reach production minimums in order to get competitive pricing from factories. So the question becomes “Do I set my retail price […]
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The 4 Best Social Media Marketing Tools of 2016

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The 4 Best Social Media Marketing Tools of 2016
It just ain’t true.Although you’ve heard it a thousand times, the facts speak for themselves.When I was young they taught me that humans were the only animals capable of using tools.However, dolphins, crows, chimpanzees, gorillas and tmore than six other species of wildlife have been observed using and building  tools to help them achieve their goals.Nevertheless, […]
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How Well Do You Know Your Market?

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How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your market” is a group composed of characteristics which are used to identify a specific target group of consumers or of a market segment and can be understood […]
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Screeners at Minneapolis airport are reported to have a 94% failure rate

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Screeners at Minneapolis airport are reported to have a 94% failure rate
TWO more airports have joined Abu Dhabi in having a laptop ban lifted. On July 5th passengers flying from Dubai or Istanbul to America were told that they will once more be allowed to take large electronic devices into plane cabins, rather than having to stow them in the hold, which they have been required to […]
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7 Copywriting Tips For A Killer Vacation Rental Listing (with examples)

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7 Copywriting Tips For A Killer Vacation Rental Listing (with examples)
Having a punchy, informative yet alluring listing description can be the diference between smashing the bookings and having a sad, lonely property that’s empty most of the year. Check out… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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“Growth Hacking”: Revolución en marketing

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“Growth Hacking”: Revolución en marketing
Internet ha transformado por completo varias industrias tradicionales como la música, la televisión, la prensa escrita Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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ADA accommodation can’t be based on disabled employee’s promise not to sue

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ADA accommodation can’t be based on disabled employee’s promise not to sue
Never condition an accommodation on the employee’s promise to drop an EEOC complaint or a threatened lawsuit. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Merry Surprising Christmas!

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Merry Surprising Christmas!
I know it’s Christmas night and you probably want to go to bed (I do too!), but I just HAVE to tell you about this crazy little guy who showed up at my door tonight. He was short, about 4 feet tall. He also had weird shoes that curled at the toe. And even more […]
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Is Reality Holding You Back?

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Is Reality Holding You Back?
Let me start off with a disclaimer. I don’t believe in “the secret”. I’m not religious, and I don’t believe the cosmos cares one iota about what I do or think. So you won’t be getting a bunch of “positive mindset” hocus-pocus magical-thinking advice from me. Sorry, you can find plenty of that elsewhere. However, […]
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The Spanish Christmas Lottery

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The Spanish Christmas Lottery
Hola, ¿qué tal? Living in Spain for so many years taught me so many things. I’ve learned to speak Spanish, eat properly, dress elegantly and even how to dance Sevillanas! However, being married to a Spaniard has taught me something far more important. Over the years I’ve learned what multi-cultural really means. Until you’ve laughed […]
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The super-rich are different: they pay less tax

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The super-rich are different: they pay less tax
OF LIFE’s two certainties, death cannot be dodged even by the well-to-do. Taxes are another matter. Quantifying quite how much they manage to keep from the taxman, however, has always been tricky. One common approach governments take is to conduct randomised audits of tax returns. This methodology can give regulators a rough sense of overall […]
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Think and Grow Stupid

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Think and Grow Stupid
Before I rant, I confess. A few years ago I drank the kool-aid. I fell for it – hook, line and sinker. It was just too appealing to ignore. What am I talking about? Napoleon Hill’s book, “Think and Grow Rich.” What a shame it’s all a scam. He was a crook. A shyster. A […]
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Wave Raises $24 Million to Advance Fintech Solution, Help Small Businesses Grow

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Wave Raises $24 Million to Advance Fintech Solution, Help Small Businesses Grow
Wave announced this morning that it has raised $24 million (USD) in strategic financing. The Toronto-based provider of financial management software for entrepreneurs and small business owners secured Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Twitter signs exclusive multiyear NFL live content deal

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Twitter signs exclusive multiyear NFL live content deal
As Amazon takes over streaming for regular season games, the sports organization’s old digital partner is handling off-the-field duties that look a lot like TV programming. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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2017 Marjorie Deane internship

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2017 Marjorie Deane internship
Internship The Economist invites applications for the 2017 Marjorie Deane internship. Paid for by the Marjorie Deane Financial Journalism Foundation, the award is designed to provide work experience for a promising journalist or would-be journalist, who will spend three months at The Economist writing about economics and finance. Applicants are asked to write a covering […]
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Rise of the UX writer

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Rise of the UX writer
Right now is a very interesting time to be a copywriter in the UK. As an industry, copywriting seems to be going through something of an identity crisis. On the one hand, you have the copywriting old Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Numbers Marketing

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Numbers Marketing
Yesterday we talked about pulling down your drawers and letting it all hang out. But today is a new day. Today, with my sensible, professional advisor hat firmly in place, I want to talk about another critical aspect of any successful campaign: the numbers. While it’s true that creating a stir and driving a ton […]
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Building Millennial Loyalty with Content Strategies (Part 1)

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Building Millennial Loyalty with Content Strategies (Part 1)
There is a common misconception among marketers that Millennial loyalty is notoriously fickle. The right content strategies can mean life-loyal, highly engaged audience. In May, my new book, Marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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10 Tips for Silver Bullion Investors

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10 Tips for Silver Bullion Investors
The silver market can seem like a daunting place for newcomers, with prices that can fluctuate dramatically on a daily basis, and the added confusion of charges such as VAT.… Read more » (c) Noobpreneur.com Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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At Carolina Herrera, Heavy History

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At Carolina Herrera, Heavy History
Following a number of exits Carolina Herrera needs to find the right team to execute her vision in a fresh way. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Political ostracism means more woe for Qatar Airways

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Political ostracism means more woe for Qatar Airways
AFTER years of ascension, the three Gulf superconnectors, Emirates, Etihad and Qatar Airways, have recently suffered a bad spell. The low price of oil—usually a boon for airlines—has reduced spending power in oil-rich states, which has dampened demand for flights from the region. Terrorist attacks throughout the Middle East, too, have proved a deterrent. Then […]
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10 Content Marketing and Social Media Tips for Small Businesses

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10 Content Marketing and Social Media Tips for Small Businesses
It probably not a surprise to you how important content and social media marketing have become to your business. The only question is how to use them most effectively. If that’s the question on your Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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In-Flight Content Guide: Making the Most of Your Content Journey

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In-Flight Content Guide: Making the Most of Your Content Journey
What does content marketing success look like to you? Is a healthier pipeline? Increased client retention? Or something completely different? While every marketing team might have a slightly differ… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The 2-Step Guide To Turning Your Product’s Worst Features Into Its Biggest Selling Points

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The 2-Step Guide To Turning Your Product’s Worst Features Into Its Biggest Selling Points
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From Russia with risk

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From Russia with risk
BE CAREFUL what you wish for. Traders were bored last week and now they have got some excitement. The US equity market suffered its worst trading day in eight months, falling 1.8%, with banks dropping 4%. The Volatility index, or Vix, which recently dipped below 10, jumped above 15. The dollar has lost most of […]
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My Secret Recipe for a Successful & Affordable Fashion Photo Shoot

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My Secret Recipe for a Successful & Affordable Fashion Photo Shoot
It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person. Some people do their own photography and ask their friends (who they think are really pretty) to be their models. However, you get what you pay for. […]
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