Chinese cities are competing to woo overseas entrepreneurs

click photo for more information
Chinese cities are competing to woo overseas entrepreneurs
The coffee’s on us WHEN Maria Veikhman, founder of SCORISTA, a Russian credit-scoring startup, was considering expansion abroad, China immediately came to mind. She believes the scope there is vast, for two-fifths of Chinese have no credit records. Ms Veikhman settled in Tianfu Software Park, a state-owned incubator in Chengdu, capital of Sichuan province where […]
0
1

Favorite! Would you like to add notes/tags?

Michael King On Why Content Marketing Is Overestimated & What You Should Focus On

click photo for more information
Michael King On Why Content Marketing Is Overestimated & What You Should Focus On
Great insights on technical SEO & content marketing from Michael King, experienced SEO pro and digital marketer. Check it out! Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
2
1

Favorite! Would you like to add notes/tags?

Marketing Management: Knowledge and Skills, 11th Edition

click photo for more information
Marketing Management: Knowledge and Skills, 11th Edition
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach […]
2
9

Favorite! Would you like to add notes/tags?

What You Don’t Know About Sales May Hurt Your Fashion Business

click photo for more information
What You Don’t Know About Sales May Hurt Your Fashion Business
A lot of emerging designers are very creative but have no clue about sales.  They work really hard on their brand and their product but they are so intimidated by the sales process that they ignore it till the last minute.  Then they realize “oh shoot, I have to sell this, what do I do […]
34
17

Favorite! Would you like to add notes/tags?

7 Best Growth Hacking Courses, Training, Certification, Tutorial Online [2018]

click photo for more information
7 Best Growth Hacking Courses, Training, Certification, Tutorial Online [2018]
If you want to speed up your marketing efforts, sales numbers, conversion optimization or overall business growth, then growth hacking is the thing for you. In the past few years, more and more moder… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
18
20

Favorite! Would you like to add notes/tags?

Authentic Brand Content, AI and the Future of Marketing

click photo for more information
Authentic Brand Content, AI and the Future of Marketing
NVIDIA’s Manager of Social Technology and Insights shares real-world advice on how brands can use UGC and AI to drive authentic customer engagement. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
9
46

Favorite! Would you like to add notes/tags?

The 10 Laws of Content Marketing Mastery

click photo for more information
The 10 Laws of Content Marketing Mastery
Content marketing is just two words. But it has evolved to become a complex eco-system of art and science. Here are the 10 laws of content marketing. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
9
41

Favorite! Would you like to add notes/tags?

B2B Content Marketing: How To Drive Conversions From Content

click photo for more information
B2B Content Marketing: How To Drive Conversions From Content
Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
3
45

Favorite! Would you like to add notes/tags?

What Natarajan Chandrasekaran must do next at Tata

click photo for more information
What Natarajan Chandrasekaran must do next at Tata
FACED with complexity humans often resort to a heuristic, a rough mental template that gets the job done. That could come in handy at Tata Group, India’s largest business, whose dizzying mix of scale, palace politics and sense of moral purpose defy any categorisation. Tata’s boss, Natarajan Chandrasekaran, known as Chandra, has been in the […]
7
39

Favorite! Would you like to add notes/tags?

CopyCon Sponsorship Adds Up For Xero

click photo for more information
CopyCon Sponsorship Adds Up For Xero
Xero has just signed on the dotted line as the sponsor of CopyCon, Australia’s first and only copywriting conference. Kate Toon, conference founder and award-winning copywriter, said having Xero on Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
1
50

Favorite! Would you like to add notes/tags?

VEEDA, EPOS partner to boost business operations

click photo for more information
VEEDA, EPOS partner to boost business operations
By Peter Egwuatu Two players in the Nigerian retail and hospitality industry, VEEDA Nigeria and EPOS Solutions have entered into partnership to deliver superior inventory management solutions to small Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
7
41

Favorite! Would you like to add notes/tags?

How to interpret a market plunge

click photo for more information
How to interpret a market plunge
FOR much of the past two years, market watchers have had little to write about, apart from the passing of one stock-index milestone after another. The events of the past week, however, have shaken the financial world awake. A recent, upward zag in bond yields seemed to signal the arrival of a new theme in […]
5
50

Favorite! Would you like to add notes/tags?

Marketers bet big on automation, content marketing, video in 2018: LinkedIn survey

click photo for more information
Marketers bet big on automation, content marketing, video in 2018: LinkedIn survey
As the marketing landscape evolves, marketers bet big on automation, content marketing, and video in 2018, according to a survey. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
2
43

Favorite! Would you like to add notes/tags?

15 Helpful tools for Content Marketing Campaigns in 2018

click photo for more information
15 Helpful tools for Content Marketing Campaigns in 2018
Your content marketing journey will not just kickstart itself. You need to get in there, get your hands dirty and make all the good stuff happen. To make the world notice you, there are a number of Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
9
46

Favorite! Would you like to add notes/tags?

Top Growth Hacks From The Founder Of Growth Hacking Idea

click photo for more information
Top Growth Hacks From The Founder Of Growth Hacking Idea
There’s a lot of buzz around growth hacking for the last few years. However, people still mean different things when talking about it. We decided to turn to a person who is an old hand at growth Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
35
42

Favorite! Would you like to add notes/tags?

The Top 25 Content Marketing Influencers For 2018

click photo for more information
The Top 25 Content Marketing Influencers For 2018
In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
8
56

Favorite! Would you like to add notes/tags?

How Lyft Can Better Engage Customers (and Drivers) with Content

click photo for more information
How Lyft Can Better Engage Customers (and Drivers) with Content
Learn more about the power of user-generated content in marketing to drive more meaningful engagement with customers and how Lyft can employ this strategy. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
21
49

Favorite! Would you like to add notes/tags?

5 Tips for Better Data-Informed Content Marketing

click photo for more information
5 Tips for Better Data-Informed Content Marketing
Are you maximizing your data’s ROI? Here are five tips for getting more out of your data and becoming a better data-informed content marketer. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
4
94

Favorite! Would you like to add notes/tags?

Our Big Mac index shows fundamentals now matter more in currency markets

click photo for more information
Our Big Mac index shows fundamentals now matter more in currency markets
IT IS usually considered quaint to predict foreign-exchange movements by reference to whether currencies are dear or cheap. Metrics such as The Economist’s Big Mac index, a lighthearted guide to exchange rates, hint at how far currency values are out of whack. But they are often driven further out of kilter by capital flows, by […]
1
152

Favorite! Would you like to add notes/tags?

Why driverless cars may mean jams tomorrow

click photo for more information
Why driverless cars may mean jams tomorrow
THE most distractingly unrealistic feature of most science fiction—by some margin—is how the great soaring cities of the future never seem to struggle with traffic. Whatever dystopias lie ahead, futurists seem confident we can sort out congestion. If hope that technology will fix traffic springs eternal, history suggests something different. Transport innovation, from railways to […]
4
186

Favorite! Would you like to add notes/tags?

Social Media And Content Marketing Trends That Will Shape 2018

click photo for more information
Social Media And Content Marketing Trends That Will Shape 2018
As these new technological advancements go mainstream, social media companies and businesses are yet again expected to get another facelift, thus making the coming year even more exciting for Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
4
105

Favorite! Would you like to add notes/tags?

How To Generate Pre-Event Hype with Content Marketing

click photo for more information
How To Generate Pre-Event Hype with Content Marketing
Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
12
189

Favorite! Would you like to add notes/tags?

How China won the battle of the yuan

click photo for more information
How China won the battle of the yuan
“THE horse may be out of the proverbial barn.” So wrote Ben Bernanke, a former chairman of the Federal Reserve, in early 2016, arguing that capital controls might be powerless to save China from a run on its currency. He was far from alone at the time. As cash rushed out of the country, analysts […]
8
71

Favorite! Would you like to add notes/tags?

5 Inspirational Brand Storytelling Examples To Energize Your Content Marketing

click photo for more information
5 Inspirational Brand Storytelling Examples To Energize Your Content Marketing
This article looks at 5 inspirational brand storytelling examples, and the ingredients for what makes them all so special. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
21
83

Favorite! Would you like to add notes/tags?

India’s tea industry is going through tepid times

click photo for more information
India’s tea industry is going through tepid times
Tasseography in progress BULK tea sales at the offices of J Thomas in Kolkata, which first started auctioning the stuff in 1861, lack the boisterousness of years past. Gone is the noisy trading pit, replaced by a handful of buyers sitting behind their laptops in a silent auditorium. Armed with tasting notes, they bid electronically […]
2
156

Favorite! Would you like to add notes/tags?

Taiwanese bosses are the Chinese-speaking world’s oldest

click photo for more information
Taiwanese bosses are the Chinese-speaking world’s oldest
DESPITE her father’s pleas, Cherry Liu refused to work for the family business, a small electronic-components company founded in 1979 on the outskirts of Taipei. A 34-year-old diamond dealer based in Sydney, Ms Liu says she is simply not passionate about gadgets such as circuit-breakers. Nor are her siblings. Her 64-year-old father cannot find a […]
17
78

Favorite! Would you like to add notes/tags?

load more posts