What really happened to EgyptAir Flight 804?

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What really happened to EgyptAir Flight 804?
GULLIVER is not the type of person to kick up a fuss on his travels, least of all when lucky enough to be at the front of the plane. But his patience was pushed to the limit a couple of years ago, when his EgyptAir flight from Cairo to London was blighted by the near-constant […]
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Fashion Business Start Ups-Tip Number One

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Fashion Business Start Ups-Tip Number One
I have decided to blog once a week with business tips for fashion start up businesses.  Each week I will go into depth on a specific idea that a fashion entrepreneur should consider using as a strategy in their business. Tip #1 –  Networking I believe it isn’t necessarily who you know but who you […]
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China’s new $15bn tech fund emulates SoftBank’s Vision Fund

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China’s new $15bn tech fund emulates SoftBank’s Vision Fund
THE story of China Merchants Group began in the 1870s. After its defeats in the Opium wars, the Qing government tried to learn from the West by adopting foreign technology and encouraging new commercial ventures, including China Merchants. The banking-to-shipping conglomerate, based in Hong Kong, has since evolved into one of China’s largest state-owned enterprises, […]
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Politics is becoming a minefield for the travel and hospitality business

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Politics is becoming a minefield for the travel and hospitality business
TRAVELLERS come in all different stripes. So it is generally not wise for the chief executive of a major airline to say something like this about a controversial presidential stance: “This policy and its impact on thousands of children is in deep conflict with [our] mission and we want no part of it.” But that […]
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The Art of Social Media: Power Tips for Power Users

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The Art of Social Media: Power Tips for Power Users
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and […]
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The rich world needs higher real wage growth

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The rich world needs higher real wage growth
CENTRAL bankers and economists have spilled much ink in recent years on the question of why wages have not grown more. The average unemployment rate in advanced economies is 5.3%, lower than before the financial crisis. Yet even in America, the hottest rich-world economy, pay is growing by less than 3% annually. This month the […]
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Seven Steps to starting an online business – Step 6 – Content Marketing

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Seven Steps to starting an online business – Step 6 – Content Marketing
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A disciplined startup emerges from the Wild West of crypto-currency

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A disciplined startup emerges from the Wild West of crypto-currency
MOST startups proudly announce their presence on buildings, billboards and any surface offering visibility. Not Coinbase, a crypto-currency startup. Visitors to its headquarters on a high floor of an office tower in San Francisco find themselves before an unmarked door and doorbell. They are asked to confirm by intercom which firm they intend to see. […]
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The founder of JetBlue is about to start a new airline

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The founder of JetBlue is about to start a new airline
TWO decades ago, David Neeleman founded JetBlue Airways, promising to “bring humanity back to air travel.” It has since grown to become one of America’s largest airlines. But stories of poor service and a lack of humanity still abound in the country’s aviation industry. And so it appears that Mr Neeleman is back and preparing […]
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The Rise of Micro Influencers In The Fashion Industry

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The Rise of Micro Influencers In The Fashion Industry
As a fashion business owner, you’ve might have heard about micro influencers and wonder what they are. Your undoubtably know that reaching out to influencers is a good marketing strategy. The influencers includes YouTube stars, bloggers, celebrities or a mix of all of them, but what  Micro-influencers are people who have 500 – 10,000 highly engaged […]
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How to play Argentina

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How to play Argentina
THERE is a type of footballer who inspires the affection of fans and the ire of coaches. He is talented, usually extravagantly so. But he is also wayward to the same lavish degree. Discipline seems beyond him, on or off the pitch. It was said of one of this kind, Stan Bowles of Queens Park […]
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Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists

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Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists
In Digital Marketers Sound Off, you’ll find 101 digital marketing specialists sharing their favorite tools, tips, tactics, and predictions for the future.   This easy-to-follow book contains digital marketing insights spanning many specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing.  Digital Marketers Sound Off features digital marketing wisdom from […]
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How User-Generated Content is the Next Big Change in Marketing

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How User-Generated Content is the Next Big Change in Marketing
“All the world’s a stage, and all the men and women merely players.” Well, if there’s a classier way to start off an article than quoting freakin’ Shakespeare, this young punk hasn’t heard of it. The Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What is Pay Per Click Marketing? Comparisons to SEO & Reasons to Try

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What is Pay Per Click Marketing? Comparisons to SEO & Reasons to Try
Nowadays, many places that were great for organic traffic are turning into pay-to-play ventures. Facebook algorithms have shifted where users are only able to distribute their content to 6% of their… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 simple secrets to getting Insta-ads to pay off – Learn

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5 simple secrets to getting Insta-ads to pay off – Learn
Social media and content marketing specialist Logan Herzog and Whitney Erikson, co-founders of Sidekicks Group, works in 3-month sprints to build content and PPC strategies to generate demand, Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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#6 Content marketing : quel contenu pour le parcours client ?

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#6 Content marketing : quel contenu pour le parcours client ?
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Dolce gabbana doubles down on millennial marketing via ecommerce content

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Dolce gabbana doubles down on millennial marketing via ecommerce content
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Rwanda refuses to remove tariffs on imports of used clothing

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Rwanda refuses to remove tariffs on imports of used clothing
Glad rags to sad rags IN A market in Kigali, Rwanda’s capital, a cacophonous auction is under way. Sellers hold crumpled T-shirts and faded jeans aloft; traders shout and jostle for the best picks. Everything is second-hand. A Tommy Hilfiger shirt goes for 5,000 Rwandan francs ($5.82); a plain one for a tenth of that. […]
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There is madness, but perhaps also method, in America’s trade policies

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There is madness, but perhaps also method, in America’s trade policies
DIVINING meaning in the Trump administration’s trade announcements is a thankless task. No sooner does a policy seem settled than it is thrown up in the air once more. On May 23rd, days before a scheduled meeting with the European Union and Japan on a joint trade strategy and in the middle of talks to […]
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How to know if your web developer is the right choice for your Project

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How to know if your web developer is the right choice for your Project
Elcraz.com: Get latest Digital Marketing, Social Media, SEO, Content Marketing, Web Hosting, Fashion, Health, Finance, Real Estate, Tour Travel Tips. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Building Trustful Connections Through Storytelling in Content Marketing

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Building Trustful Connections Through Storytelling in Content Marketing
Storytelling carries many advantages as a content marketing tool. Perhaps the most important, in today’s environment, is its ability to build trust with an audience. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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A leaked look at Facebook’s search engine for influencer marketing

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A leaked look at Facebook’s search engine for influencer marketing
Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Content Remarketing Campaigns: Do They Actually Work?

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Content Remarketing Campaigns: Do They Actually Work?
You know content marketing works – that’s why you invest in blog posts and e-books for your target audience. But what about users who go through content on your website but don’t convert into leads Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The sexual harassment of flight attendants is a massive problem

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The sexual harassment of flight attendants is a massive problem
OVER the past year, there have been myriad stories in the press about airlines mistreating passengers. Last April David Dao, a passenger on a domestic United Airlines flight from Chicago to Louisville, was violently dragged off the plane to accommodate crew for another flight. This month United hit the headlines again when a Nigerian passenger […]
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7 Steps to Creating Successful Content Marketing Campaigns

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7 Steps to Creating Successful Content Marketing Campaigns
We are drowning in content. Every day, millions of blog posts are published, and most of them are fluff. Not that we don’t want to find out which Friends character we’re most like, but it’s not the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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NetBiz bags social and digital duties for real estate player Dosti Realty

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NetBiz bags social and digital duties for real estate player Dosti Realty
The mandate will include social media strategy, content marketing, search engine marketing (SEM) and creative strategy across digital platforms. With this win, NetBiz has further strengthened its por… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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