How CES Highlights the Speed of Change for Brands

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How CES Highlights the Speed of Change for Brands
Joshua Spanier, senior marketing director of global media for Google points to rapidly converging technologies as unlocking huge potential for experiential and content marketing forms as well as Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Marketing: An Introduction (11th Edition)

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Marketing: An Introduction (11th Edition)
@font-face { : “Times New Roman”; }@font-face { : “Verdana”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : “Times New Roman”; }div.Section1 { page: Section1; } This best-selling, brief text introduces marketing through the lens of creating value for customers.   With engaging real-world examples and […]
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The French government experiments with venture capitalism

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The French government experiments with venture capitalism
Don’t be coy, carp about the food AS A boy, Antoine Hubert used to catch butterflies. These days, the agro-engineer has eyes only for meal worms. In a demonstration factory near Dole in eastern France, he shows how trayfuls of plump, half-grown worms are fed, left to grow in a darkened dormitory, and then—after two […]
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Legacy airlines are facing new competitors on transatlantic routes

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Legacy airlines are facing new competitors on transatlantic routes
EVEN for a global industry like aviation, Primera Air’s business model seems remarkably cosmopolitan. The Icelandic-owned budget airline is headquartered in Latvia, but mainly operates low-cost flights from Denmark and Sweden to sunny places in the Mediterranean. This summer, it will begin long-haul flights from Britain and France to America. The company bears more than […]
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Make Over Your Fashion Business in Four Steps

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Make Over Your Fashion Business in Four Steps
  In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current state of your business doesn’t fit your original “vision.” Maybe you have a new vision that you want to make reality. Or the most obvious reason: you’re […]
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How To Do More With Less – Smarter Content Marketing Strategies

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How To Do More With Less – Smarter Content Marketing Strategies
Harendra Jani posted on their whiteboard: How To Do More With Less – Smarter Content Marketing Strategies Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Turkish Airlines bounces back to growth

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Turkish Airlines bounces back to growth
A LITTLE over a year ago, Gulliver gave a downbeat assessment of the prospects for Turkey’s aviation sector. Having enjoyed a decade of uninterrupted growth of more than 10% a year, Turkish Airlines, the country’s flag-carrier, was grounding aircraft and closing routes amid growing unrest at home and violence across its border with Syria. Concerns […]
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Google Answers How to Optimize Content for Voice Search by @martinibuster

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Google Answers How to Optimize Content for Voice Search by @martinibuster
In a recent Webmaster Central Hangout, Google’s John Mueller answered a question about optimizing content for Voice Search . John offered suggestions of which kinds of content works and detailed the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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41 Fabulous February Marketing Ideas: FREE Download!

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41 Fabulous February Marketing Ideas: FREE Download!
Need February marketing ideas? Download a FREE content inspiration calendar! Don’t miss this opportunity to market your business and get some customer love. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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After a bumper 2017, will 2018 be kind to the financial markets?

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After a bumper 2017, will 2018 be kind to the financial markets?
AFTER a bumper year for financial markets in 2017, can 2018 be anything like as good? Much will depend on the global economy. The rally in stockmarkets stretches back almost two years, to the point when worries about an era of “secular stagnation” started to diminish. The first pieces of economic data to be published […]
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The Weekly Measure: Lessons Learned in 2017, Voice Search & Interactive Content in Emails

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The Weekly Measure: Lessons Learned in 2017, Voice Search & Interactive Content in Emails
The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How Content Marketing Can Save Newsjacking

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How Content Marketing Can Save Newsjacking
From Jay Baer, 4 ways content marketing is a better way to implement a newsjacking strategy, in comparison to social media. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Evaluating a Content Marketing Platform in 2018? Here's What to Consider.

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Evaluating a Content Marketing Platform in 2018? Here's What to Consider.
If you’re considering in investing in a content marketing platform, here’s how it could help your B2B team in 2018. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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7 questions you must ask when building a product for a billion users

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7 questions you must ask when building a product for a billion users
What better way to move to a New Year than to take a few good learnings from the last one. HereDeepak Abbot,who hasyears of experience in growth hacking, mobile marketing, and data analytics,asks Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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2018 will be the year that large, incumbent companies take on big tech

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2018 will be the year that large, incumbent companies take on big tech
ACCORDING to Ginni Rometty, IBM’s boss, the digital revolution has two phases. In the first, Silicon Valley firms make all the running as they create new markets and eviscerate weak firms in sleepy industries. This has been the story until now. Tech firms have captured 42% of the rise in the value of America’s stockmarket […]
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Growth hackers in demand – Times of India

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Growth hackers in demand – Times of India
India Business News: Chennai: If you are an engineer with a penchant for marketing, growth hacking is where you might want to be. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How To Hack Content Marketing In 2018 – 12 Actionable Steps

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How To Hack Content Marketing In 2018 – 12 Actionable Steps
Content marketing has become more relevant than ever to online marketers. Understanding how to hack content marketing to acquire and retain online visitors is crucial to any online business. We take a Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Speaking Video: How Businesses Are Communicating With Customers Today

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Speaking Video: How Businesses Are Communicating With Customers Today
You can incorporate video into your marketing strategy today by reworking content you already have. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Ryanair stops Christmas strikes, but at a cost

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Ryanair stops Christmas strikes, but at a cost
AIRLINES respond to greater demand for travel around Christmas by increasing fares. But this year, Ryanair has found that it is not the only one taking advantage of the desire to be home for the holidays. To avert proposed strikes by pilots across Europe, the Dublin-based carrier offered on December 15th to recognise pilot unions […]
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Kayleigh Toyra: 6 Actionable Content Marketing Tips To Supercharge Your ROI

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Kayleigh Toyra: 6 Actionable Content Marketing Tips To Supercharge Your ROI
Content marketing is an ever-evolving beast. However, throughout its ongoing evolution, the bottom line for businesses has remained the same: ROI. With this in mind, I have listed 6 actionable tips t… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Instagram Marketing Strategies CMOs Need To Adapt In 2018

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5 Instagram Marketing Strategies CMOs Need To Adapt In 2018
From posting more video content to leveraging influencers and more, here’s 5 tips for CMOs to help achieve Instagram success in 2018. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Il Growth Hacking della credibilità

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Il Growth Hacking della credibilità
Raramente ho visto il motore del cambiamento realizzarsi, in me stesso e in chi conosco, grazie ad un fattore esterno. Quasi sempre, è stata una conseguenza del cambio di mentalità o di azioni che de… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Creative B2B Copy

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Creative B2B Copy
Anyone in B2B marketing can write a list product functions, but it takes an artist to narrate fiction. It’s easy to identify the need for creative B2B copywriting, but not so easy to switch from Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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4 Paid Search Mistakes You Didn't Know You Were Making

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4 Paid Search Mistakes You Didn't Know You Were Making
Growth hacking through unpaid social media was popular several years ago, but as any SEM expert can tell you now, those days are over. You have to pay to play if you want any return for your marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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bidstack Brings Native Advertising to Video Games

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bidstack Brings Native Advertising to Video Games
Digital marketing startup bidstack has unveiled a native in-game advertising platform, allowing brands to target ad content, tapping into a captive audience of 2.2 billion gamers. The announcement Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

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The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
Influencer marketers ignore the standards for disclosure and transparency at their (and their brand clients’) peril – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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