One person dies after an engine explodes on a Southwest flight in America

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One person dies after an engine explodes on a Southwest flight in America
A SOUTHWEST AIRLINES flight became the stuff of nightmares on April 17th when a jet engine apparently exploded in mid-air and a passenger was partially sucked out of a window before being rescued by fellow flyers. The flight from New York’s LaGuardia airport was bound for Dallas, but at 11:30 am, when it was near […]
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Kinder Morgan’s attempt to build a pipeline reflects badly on Canada

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Kinder Morgan’s attempt to build a pipeline reflects badly on Canada
ALMOST all Canada’s oil and gas is landlocked, so getting it to market requires pipelines—lots of them. But building them requires skills more suited to circus artists than engineers. They must walk the financial high wire, jump through ever-changing regulatory hoops and juggle conflicting demands from environmental groups and numerous governments. The list of failures […]
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The smartphone and the toilet

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The smartphone and the toilet
THE impact of technology on the economy is one of the most-debated issues of the moment, whether it is the potential for automation to cause unemployment, boost long-term productivity, or widen inequality. A good deal of the annual Barclays Equity-Gilt Study, published yesterday, was devoted to the subject. But one section caught my eye; the […]
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Are Personas Just a Nicer Word for Stereotypes?

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Are Personas Just a Nicer Word for Stereotypes?
Are personas the same as stereotypes? Hear from 10 marketers who answer the question for their audience development process – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Gulf Air tries to reclaim its crown

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Gulf Air tries to reclaim its crown
WITH their geographical advantage for connecting flights between far-flung places, there is plenty to keep the airlines of the Gulf countries busy. Yet Bahrain’s skies are nearly empty compared with its neighbours. About 9m passengers used its airport last year, far fewer than the 88m for Dubai, 37m for Qatar and 26m for Abu Dhabi. […]
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Marketing to Gen Z: The Rules for Reaching This Vast–and Very Different–Generation of Influencers

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Marketing to Gen Z: The Rules for Reaching This Vast–and Very Different–Generation of Influencers
Today’s teens are a force to be reckoned with. Businesses focused on Millennials . . . beware! Their successors are right around the corner–promising bigger challenges, but much greater opportunities. Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. Having internalized […]
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Europe’s tough new data-protection law

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Europe’s tough new data-protection law
BOOK clubs usually meet to discuss literature. But members of DataKind, a group of volunteers that helps charities use data to improve their services, are gathering in London to study a legal text. The General Data Protection Regulation (GDPR), set to come into effect on May 25th, is arguably the most complex piece of regulation […]
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Is Your Fashion Business Thriving or Surviving?

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Is Your Fashion Business Thriving or Surviving?
I am always networking and meeting new people in the fashion industry.  Many of which are looking to become my client and work with me.  The other day I had a lovely conversation with a women who started her fashion business a couple of years ago.  While she was making money it was barely enough […]
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Where to start? All About Content Marketing

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Where to start? All About Content Marketing
Content is KING! Content is KING! I guess I’ll begin there, because that is one of the most used phrases in the digital world. In 2012, Google announced Panda, an algorithm update that targets low or Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best

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ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing tools. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Uber makes a tactical retreat from South-East Asia

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Uber makes a tactical retreat from South-East Asia
Green is the new black BEING a commuter in much of South-East Asia requires reserves of patience. In city after city, bar Singapore, jams confine people in taxis for hours, or force them onto the back of motorbikes that weave precariously through traffic. These qualities of perseverance are not shared by Uber, an American ride-hailing […]
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Qantas starts flying non-stop between Australia and London

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Qantas starts flying non-stop between Australia and London
WHEN migration from Europe to Australia first got going in the 19th century, it would take several months to get there by ship. Even by the end of the second world war, the trip would still take over 30 days. But in 1947 Qantas, Australia’s flag carrier, cut the time it took to fly between […]
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5 Tips for Creating Better Marketing Content

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5 Tips for Creating Better Marketing Content
When you’re creating content for your website, you want people to read and engage with your content. Ultimately, we as content creators want readers to convert in some way and perhaps become a return… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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An All-Important Step in Your Copywriting Career

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An All-Important Step in Your Copywriting Career
When you’re building your copywriting career, having someone provide guidance is a huge advantage. You’ll accomplish more than you ever dreamed possible. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Come diventare Copywriter ed esperto di Copywriting [mini guida]

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Come diventare Copywriter ed esperto di Copywriting [mini guida]
Sei appassionato di scrittura e parole e vorresti trasformare la tua passione nel lavoro dei tuoi sogni? Scopri come diventare Copywriter ed Esperto di Copywriting. Crea testi di qualità per Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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#NowTrending: Weekly Content Marketing Trends | 3.16.2018

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#NowTrending: Weekly Content Marketing Trends | 3.16.2018
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15 Tips For Creating Marketing Content The Resonates With Customers

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15 Tips For Creating Marketing Content The Resonates With Customers
Developing your company’s marketing content takes a special skill that builds trust and positions your brand as an authority while avoiding a sales pitch. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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United Airlines kills another pet

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United Airlines kills another pet
GULLIVER recently wrote about a pet that suffered a grizzly end after it was not permitted to fly. Spirit Airlines refused to allow a hamster on board as an emotional-support animal and it ended up being flushed down an airport toilet. But sometimes it is more dangerous for an animal to be permitted to ascend […]
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Mining data on cab rides to show how business information flows

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Mining data on cab rides to show how business information flows
AS COMPUTING power has grown, it has become easier to uncover information hidden inside datasets that seem totally unconnected. Some recent studies have used this approach to reveal business-related information flows. One linked the movements of 18th-century share prices with the arrival of ships bringing news. Another looked at the relationship between business activity and […]
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America’s companies have binged on debt; a reckoning looms

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America’s companies have binged on debt; a reckoning looms
AMERICA’s companies have been powering ahead for years. Amid growing profits, the recession that began in 2007 seems an increasingly distant memory. Yet the situation has a dark side: companies have binged on debt. For now, as the good times have coincided with a period of record-low interest rates, markets have been untroubled. But a […]
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8 Steps to Create a Killer Content Marketing Strategy

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8 Steps to Create a Killer Content Marketing Strategy
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Protégé : Elokenz, l’outil Social Media made in France en devenir

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Protégé : Elokenz, l’outil Social Media made in France en devenir
Le témoignage de Jean-Christophe Gomez-Lavocat, fondateur d’Elokenz, l’outil Social Media en SAAS qui vous aide à piloter vos campagnes SMO/Content Marketing à l’aide du machine learning. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Udemy – YouTube Marketing & Video SEO Growth Hacking Masterclass [100% Off]

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Udemy – YouTube Marketing & Video SEO Growth Hacking Masterclass [100% Off]
  Udemy – YouTube Marketing & Video SEO Growth Hacking Masterclass $75 Free 100% Off Lectures 38 Length 3.5 hours Skill Levels Beginner Level Languages English Published 2/2018 Udemy Coupon Code : Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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An arcane business structure loses its charm

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An arcane business structure loses its charm
WHEN British soapmakers merged with Dutch margarine merchants to form Unilever in 1929, the logic was clear. Both firms shared a key ingredient, animal fat, and were starting to step on each other’s toes as they diversified. Unilever is one of the world’s largest consumer-goods firms. A dual-nationality company, it has headquarters in both Britain […]
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Capital is on its way to America, but for bad reasons

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Capital is on its way to America, but for bad reasons
ACCORDING to President Donald Trump, money is pouring into America from abroad. The tax reform he signed into law in December means American firms can no longer defer paying taxes on profits left sitting in foreign subsidiaries. The change has led to some uplifting headlines. Apple said that it would make a one-off tax payment […]
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Content Definition: What Are We Even Talking About?

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Content Definition: What Are We Even Talking About?
Is a definitive definition of content needed by marketers? The answer is yes with some caveats – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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