Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content

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Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content
Search Engine Journal’s ebook, Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content, tackles the key performance indicators you should use to measure your content marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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A new breed of German startups

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A new breed of German startups
At a rooftop bar in Berlin on May 29th, the glitterati of Germany’s startup scene toasted a new arrival. Silicon Valley Bank, a commercial lender which counts as customers half of American startups that went public in 2017, has just opened an office in the country. “They are doing unique, cool things here,” gushed Greg […]
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Why Japan’s sharing economy is tiny

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Why Japan’s sharing economy is tiny
AIRBNB, an American platform for booking stays in other people’s houses, can barely conceal its frustration. A law passed last year for the first time legalised minpaku, or home-sharing, in Japan, but also sharply restricted it. From June 15th hosts can rent out their property for a maximum of 180 days each year, provided they […]
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Can the solar industry survive without subsidies?

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Can the solar industry survive without subsidies?
A LITTLE over a decade ago, when JinkoSolar, a Shanghai-based company, entered the solar business, it was such a novice that when it visited international trade fairs, all it had was a bare table and a board with its name scribbled on it. But it also had luck, a technological edge and lots of public […]
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Donald Trump lobs a grenade from afar into the G7

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Donald Trump lobs a grenade from afar into the G7
FOR a moment, the Group of Seven (G7) leaders attending their annual summit, in a mountain village in Quebec, looked like they had managed to paper over their differences with President Donald Trump and present a united front. They found just the right wording to secure American agreement on matters that never used to be […]
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10 Ingenious Ways to Promote Old Content

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10 Ingenious Ways to Promote Old Content
Producing high-quality content is one of the best marketing tactics that any brand can master. As time goes on, you’ll build up an expansive database of knowledge that displays obvious competence in Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Aviation’s most outspoken boss thinks women cannot do his job

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Aviation’s most outspoken boss thinks women cannot do his job
THE International Air Transport Association (IATA), a trade association for airlines, was founded in 1945 to promote the interests of carriers around the world. In recent years the airline cartel of old has been accused of being out of tune with the times, particularly by low-cost carriers such as Ryanair, which is Europe’s biggest. At […]
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MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

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MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. With MKTG Online, students explore MKTG anywhere, anytime, and on most devices! The intuitive StudyBits™ functionality empowers students to study more effectively and […]
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Italy’s political crisis is roiling financial markets once more

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Italy’s political crisis is roiling financial markets once more
HERE we go again. Financial markets don’t much like uncertainty. Thanks to Italy’s politicians, in recent days they have had plenty. By May 30th some calm had returned: it seemed possible that a pair of populist parties, the Five Star Movement and the Northern League, would form a government after all (see article). Markets had […]
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The Death Of a Fashion Business And How To Avoid It

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The Death Of a Fashion Business And How To Avoid It
Though I have had many successes launching and building multi million dollar businesses, I have had one failure.  Sometimes you learn more from your failures than you do from your successes. Here is my story. I opened a shoe store in a very trendy town that had a lot of tourists as well as wealthy […]
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Dear oil helps some emerging economies and harms others

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Dear oil helps some emerging economies and harms others
When they are not fretting about the American dollar or Chinese debt, policymakers in emerging economies keep a close eye on the oil market. The price of Brent crude has risen by nearly 50% in the past year to around $80 a barrel. It ranks as the 11th-biggest spike in the past 70 years (adjusted […]
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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
A nonprofit’s real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where […]
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Portugal’s energy giant may sell to a Chinese state-owned utility

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Portugal’s energy giant may sell to a Chinese state-owned utility
SHOULD Europeans worry that China Three Gorges (CTG), a state-owned firm, wants to buy EDP, a utility that is Portugal’s biggest company? It is three years since one local banker, Fernando Ulrich, called Portugal “a Chinese aircraft-carrier in Europe”—back then, Chinese buyers were already snapping up stakes in “strategic” local companies as quickly as the […]
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Cloud to Streamline Security for Strategic Growth

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Cloud to Streamline Security for Strategic Growth
As the technology director at Inspira Health Network, François Bodhuin and his staff have their work cut out for them, as they strive to support the organization’s strategic growth, stay on top of Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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SaaS sales automation in growth hacking your business

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SaaS sales automation in growth hacking your business
The more you sell, the more you see that structuring the way you approach, communicate and handle clients is crucial to boosting your revenue. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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McKinsey manages to get itself sued for racketeering

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McKinsey manages to get itself sued for racketeering
MOBSTERS, gangsters and bent cops have all been tried under America’s Racketeer Influenced and Corrupt Organisations (RICO) Act. Might consultants be next? McKinsey, a management consultancy, is being sued under the law by Jay Alix, the founder of AlixPartners, a competitor in the field of bankruptcy advice. Mr Alix alleges that McKinsey knowingly misled courts […]
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Toyota takes a winding road to autonomous vehicles

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Toyota takes a winding road to autonomous vehicles
Intrepid data gatherers UBER’s fleet of autonomous vehicles has been parked up since one of its self-driving cars struck and killed a woman in Tempe, Arizona in March. That death highlighted once again the industry’s rush to develop self-driving cars. Waymo, a sister company of Google, plans to launch a robotaxi service in Arizona this […]
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Growth Hacking e Cultura Digitale: l'intervista a Raffaele Gaito

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Growth Hacking e Cultura Digitale: l'intervista a Raffaele Gaito
Si definisce multipotenziale, si allena per diventare Batman e ha scritto un libro che ha cambiato la percezione del Growth Hacking in Italia. Sto parlando di lui, Raffaele Gaito. Uno dei docenti del… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Content Marketing Lessons We Learned from Our Mothers

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5 Content Marketing Lessons We Learned from Our Mothers
Most of the most important marketing lessons, we learn early, and we learn them from Mom. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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8+ Ways you need to culture-adjust your subheads

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8+ Ways you need to culture-adjust your subheads
Try these global content marketing tools to add value to your customer clan so you can improve your business and build your optimal lifestyle. As Shama Hyder says, Has ideas, does them.” Good advice Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Can coach companies lure business people on board?

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Can coach companies lure business people on board?
IN THE past, coach travel was seen as somewhat glamorous. That is perhaps an odd legacy of a Clark Gable film from 1934 called “It Happened One Night”, about a romance between two passengers travelling on a crowded bus going from Florida to New York. But now many people look down on it as something […]
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5 Major Tips to Make Travel Planning Easier

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5 Major Tips to Make Travel Planning Easier
Elcraz.com: Get latest Digital Marketing, Social Media, SEO, Content Marketing, Web Hosting, Fashion, Health, Finance, Real Estate, Tour Travel Tips. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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A huge interest rate hike has arrested a run on the Argentine peso

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A huge interest rate hike has arrested a run on the Argentine peso
THE message to markets could not have been clearer. On the morning of May 4th, following a run on the peso, Argentina’s central bank raised interest rates by 6.75 percentage points, its third hike in a week. The interest rate now stands at 40%, up from 27.25% on April 27th. Across town Nicolás Dujovne, the […]
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Hiking Through Student Loans And A Career To Financial Freedom

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Hiking Through Student Loans And A Career To Financial Freedom
This is a guest post by Millionaire Mob, a blog focused on investing in dividend growth stocks and travel hacking. We have helped thousands of people with bettering their financial future through Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How to blog for money

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How to blog for money
BILL BELEW IS A CONTENT MARKETING EXPERT BASED IN THE BAY AREA OF SILICON VALLEY. YOU FOUND HIM; HE CAN TEACH YOU AND YOUR BUSINESS HOW TO BE FOUND. CONTACT HIM BY USING THE COMMENT FORM BELOW. Thi… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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ESPN starts a streaming service

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ESPN starts a streaming service
THE first week for ESPN+, a sports streaming service that Disney, owner of ESPN, launched in America on April 12th, had none of the razzmatazz associated with a firm known for blockbuster openings. Forget marquee matchups from the National Basketball Association. The games come from lesser-known football (ie, soccer) leagues, minor college sports and international […]
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