Having rescued recorded music, Spotify may upend the industry again

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Having rescued recorded music, Spotify may upend the industry again
IN JUST a few short years Spotify has evolved from bête noir of some of the world’s most prominent recording artists to perhaps their greatest benefactor. The Swedish company transformed the way people listen to music, and got them used to paying for it again after digital piracy had crippled sales. Global revenues from music […]
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Masterful salesmanship has pushed Salesforce to ever-greater heights

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Masterful salesmanship has pushed Salesforce to ever-greater heights
Benioff’s guide to upselling VISIBLE from nearly every corner of San Francisco and from up to 30 miles away, the new skyscraper that will be the headquarters of Salesforce, a software giant, stands 1,100 feet (326 metres) tall, making it the highest building in America west of Chicago. On January 8th, after four years of […]
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On Facebook, viral reach for branded-content ads eclipses standard ads

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On Facebook, viral reach for branded-content ads eclipses standard ads
If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages and paying to promote Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Do Companies Really Mean It When They Say They Are Committed to Excellent Service

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Do Companies Really Mean It When They Say They Are Committed to Excellent Service
I really like the success guru Darren Hardy, author of the Compound Effect.  Or at least I did.  I bought a program of his  that I though seemed really good.  I only listened to the first part of 12 and knew it wasn’t for me.  Since he guarantees his products I filled out his contact […]
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5 Ways to Lead Projects More Effectively

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5 Ways to Lead Projects More Effectively
Project management training, advice and wise counsel can be found anywhere. Fair less is written about leading projects. This short article won’t put much of a dent in the balance of that writing — Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Importance of Storytelling in B2B Content Marketing

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The Importance of Storytelling in B2B Content Marketing
This post highlights the importance of storytelling in B2B content marketing, offering four tips ton how to make content more engaging to your audience. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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New research reveals simmering misunderstanding under the tree

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New research reveals simmering misunderstanding under the tree
IS THERE any other time of year when good intentions and materialism converge so tightly? The caring, the artistic and the diligent spend their days before Christmas wrapping gifts. Whatever lies inside, their love for the recipients will also be expressed through paper, tape, bows and ribbon. Then it all goes horribly wrong. New research* […]
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The state of content marketing in Australia: Key takeaways from the 2018 CMI Report

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The state of content marketing in Australia: Key takeaways from the 2018 CMI Report
CMI has found that Australian companies are increasingly responsive to changes in marketing and content strategies and committed to creating quality content Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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American business has concerns on tax reform

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American business has concerns on tax reform
PRESIDENT DONALD TRUMP’S effort to change America’s tax code is approaching the finishing line. Republican negotiators from the Senate and the House of Representatives this week hashed out a consensus bill behind closed doors. On December 13th, Mr Trump expressed confidence that he would be able to sign the reform into law before Christmas. The […]
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Come trovare il social influencer giusto per il tuo brand

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Come trovare il social influencer giusto per il tuo brand
Mentre molte di queste immagini sono create da content creator onesti, il social influencer marketing può facilmente addentrarsi in un mondo oscuro dove gli utenti fanno un uso improprio del sistema.… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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App Store Optimization (ASO): come dare visibilità alla tua App Mobile

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App Store Optimization (ASO): come dare visibilità alla tua App Mobile
Molti credono che il content marketing sia solo un lavoro dedicato alle pagine web, agli articoli del blog. In realtà non è così: puoi ottenere molto da queste strategie se vai oltre le apparenze e l… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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When politicians and executives get caught out

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When politicians and executives get caught out
POLITICIANS and executives are held to different standards. That is pretty clear when it comes to issues such as sexual harassment, notwithstanding the resignation of Al Franken or the rejection by voters of Roy Moore. As others have pointed out, the tweets and remarks of Donald Trump would have seen him forced out of the […]
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#6 Tools for Effective Customer Acquisition

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#6 Tools for Effective Customer Acquisition
Utilizing the potential of content marketing is absolutely the best approach for acquiring new customers for a startup Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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6 Ways in Which SEO Copywriting Services Can Boost Your Website

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6 Ways in Which SEO Copywriting Services Can Boost Your Website
It is of utmost importance to accept and acknowledge the importance of SEO Copywriting services and the ways in which they can uplift your website. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Social Media Content Marketing Practices That Will Dominate In 2018

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5 Social Media Content Marketing Practices That Will Dominate In 2018
Digital content marketing is reaching maturity. Companies have a pressing need to ensure that their content marketing strategies and campaigns keep up with the times. More importantly, it is necessary Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Inbound marketing et content marketing : quelles sont les différences ?

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Inbound marketing et content marketing : quelles sont les différences ?
Quelle est la différence entre content marketing et inbound marketing ? Où commence l’un ? Où s’arrête l’autre ? Nous Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Kotler on Marketing: How to Create, Win, and Dominate Markets

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Kotler on Marketing: How to Create, Win, and Dominate Markets
Philip Kotler’s name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the […]
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A day in the life of… content marketing manager at Skimlinks

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A day in the life of… content marketing manager at Skimlinks
Angus Quinn is content marketing manager at Skimlinks. What does he do, and what does it take to do it? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why is content marketing so important? 5 reasons why content is king!

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Why is content marketing so important? 5 reasons why content is king!
You may have heard it said on numerous occasions that content is king, and that content marketing is the new found way to market your website online. And whilst there are many factors that make up a Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Google can no longer count on political goodwill at home

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Google can no longer count on political goodwill at home
“WE USED to be so dismissed,” says Jeremy Stoppelman, the boss of Yelp, an online-review site which has waged a six-year-long battle against Google over how the online giant ranks its search results. Now American regulators are taking concerns about Google more seriously. On November 13th, Josh Hawley, Missouri’s attorney-general, launched an investigation into the […]
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#Teamtime, karaoke rap battles and the perks of a photographic memory: sitting down with content marketing manager, Stef Roberts

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#Teamtime, karaoke rap battles and the perks of a photographic memory: sitting down with content marketing manager, Stef Roberts
She knows every line to Seinfeld (seriously, every line) and she’s got some great advice to new Castlefordians. Find out more about our own Stef Roberts. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Australia is the new frontier for battery minerals

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Australia is the new frontier for battery minerals
Recession proofer FORGET the “resource curse”. Australia is blessed with the stuff. For more than a quarter of a century it has not had a recession, thanks largely to Chinese demand for its raw materials. It is only a few years since the end of one such China-led boom, in base metals such as iron […]
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Japan is embracing nursing-care robots

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Japan is embracing nursing-care robots
AT SHINTOMI nursing home in Tokyo, men and women sit in a circle following exercise instructions before singing along to a famous children’s song, “Yuyake Koyake” (“The Glowing Sunset”). They shout out and clap enthusiastically even though the activities are being led, not by a human fitness guru, but by Pepper, a big-eyed humanoid robot […]
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The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

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The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Does any of this sound like you? 1. You never know what to write On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about.  You’re always looking to fill a publishing queue.   2. You chase after content trends You go […]
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Content Marketing and the Thanksgiving Turkey Analogy

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Content Marketing and the Thanksgiving Turkey Analogy
Thanksgiving is fast approaching, and U.S. content marketers are looking forward to spending time with their families and taking a little break from thinking about content strategies, distribution, a… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Stop throwing SDRs at Prospecting. It's Time to Automate.

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Stop throwing SDRs at Prospecting. It's Time to Automate.
SDR prospecting is a major part of the sales development representative’s job, yet, it can be done much more efficiently, and effectively by data algorithms and copywriting experts. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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