How to Train Your Brain to Be Creative: Lessons for Marketers

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How to Train Your Brain to Be Creative: Lessons for Marketers
Creativity isn’t an easy path but essential for content marketing. Take these tips and ideas to achieve better results – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Plans to privatise India’s flag-carrier have run into turbulence

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Plans to privatise India’s flag-carrier have run into turbulence
AFTER a plane crash, air-safety investigators are dispatched to the wreckage site to find out what went wrong and ensure it never happens again. Their financial counterparts have a similar job to do with the Indian government’s proposed sale of Air India. Mooted for nearly a year, the first round of preliminary bids ended on […]
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Buying GitHub takes Microsoft back to its roots

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Buying GitHub takes Microsoft back to its roots
ALMOST to the day 17 years ago Steve Ballmer, then boss of Microsoft, the world’s biggest software firm, called Linux a “cancer”, meaning that the open-source operating system would spell the death of proprietary software. On June 4th, his successor, Satya Nadella, announced that the firm would take over GitHub, the main source of such […]
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5 Things To Look For When Hiring A Sales Rep

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5 Things To Look For When Hiring A Sales Rep
Independent sales reps are business owners just like you.  While they do work for you they are not employees but more like partners that work closely with you to produce sales for your company.  If you think of them that way then you are more likely to have a successful partner ship with them.  It […]
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People going on stag and hen dos are disrupting flights too often

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People going on stag and hen dos are disrupting flights too often
NOTE to travellers headed to a stag do: the festivities begin at your destination, not on the plane that is taking you there. This might seem obvious, but many revellers appear unsure. Last week, an easyJet flight from Bristol to Prague was delayed and ultimately cancelled after a group of stags got their celebration off to an […]
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How to Write a Blog Post Your Readers Will Tweet on Twitter

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How to Write a Blog Post Your Readers Will Tweet on Twitter
Facebook Twitter Google+ Buffer Pinterest LinkedIn Running a blog or website is not a matter of simply writing and posting content. Content marketing is just as important and if done properly, can get Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Start-up Success Through Screen and Store

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Start-up Success Through Screen and Store
It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing success of online sales provides a constant threat to brick-and-mortar stores. Piggy in the middle? Fashion start-ups – finding brand new ways to connect with their consumers.   Many experts agree […]
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Turkey’s central bank has streamlined its fight against inflation

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Turkey’s central bank has streamlined its fight against inflation
THE baroque era in Turkish architecture lasted deep into the 19th century, leaving behind lavish buildings, such as the Lily Mosque in Istanbul and waterside pavilions that seem to float on the Bosphorus. The baroque period in Turkish monetary policy will last until June 1st, when the central bank will simplify its equally ornate monetary-policy […]
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Facebook’s Influencer Marketing Matchmaker

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Facebook’s Influencer Marketing Matchmaker
Information recently leaked that they have created a search engine to connect marketers with social media creators to collaborate on sponsored Facebook content and expand their influencer marketing n… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How aligned are sales and content marketing teams

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How aligned are sales and content marketing teams
How aligned are sales and content marketing teams Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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America’s security profiling at airports should worry frequent flyers

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America’s security profiling at airports should worry frequent flyers
ARE you on America’s newest airport-security watch list? You could be, but you would never know. That is because the list is secret, and no one quite understands what it takes to land on it. News of the list emerged earlier this month, when the New York Times obtained a five-page internal directive from the […]
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Learn how you get more traffic to your website

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Learn how you get more traffic to your website
Today a large number of (92 percent) of business owners say that to add value to your business you need to do content marketing. In fact, more than fifty percent (51 percent) of Business2Business Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Labour laws in 104 countries reserve some jobs for men only

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Labour laws in 104 countries reserve some jobs for men only
EVEN as rich countries seek to rid workplaces of subtle gender bias, in many developing ones discrimination remains overt. According to the World Bank, women are barred from certain jobs in 104 countries (see map). “Gender equality in labour law is associated with more women working and earning more relative to men,” says Sarah Iqbal […]
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Why it makes sense to invest in Treasury bonds

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Why it makes sense to invest in Treasury bonds
JOHN KENNETH GALBRAITH, a quotable economist, observed that one of the deeper mysteries is why, in a falling market, there is still a buyer for every seller. It is a conundrum that bond investors must now contemplate. Since January the yield on a ten-year Treasury bond has risen (and thus bond prices have fallen) with […]
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22 Tips To Start Building A fashion business You Always Wanted

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22 Tips To Start Building A fashion business You Always Wanted
I know that if you are reading this you have always dreamed of having a fashion business.  Yet, for some reason you went into another field.  Maybe your parents talked you out of it or you just were afraid.  Since it the idea has stayed in the back of your mind as something you really […]
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Can Account-Based Marketing and Content Marketing Get Along?

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Can Account-Based Marketing and Content Marketing Get Along?
Account-based marketing can leverage content for the better of marketing and sales – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Building a Story Brand: Clarify Your Message So Customers Will Listen paperback Donald Miller

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Building a Story Brand: Clarify Your Message So Customers Will Listen paperback Donald Miller
Brand New Book. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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6 Tips about Ecommerce Your Can't Afford to Miss

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6 Tips about Ecommerce Your Can't Afford to Miss
Looking to increase your ecommerce sales? The this six-step ecommerce content marketing strategy will come in handy. Learn more after the jump. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads

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All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads
Publishers keep 100 percent of ads they sell directly in their Apple News content. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How H Collective is Starting A 'Slow Content Movement'

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How H Collective is Starting A 'Slow Content Movement'
We have seen the future of influencer marketing in a bowl of Kraft macaroni and cheese. It was easy, Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Xiaomi eyes a giant Chinese IPO

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Xiaomi eyes a giant Chinese IPO
IN CHINA no company achieved $1bn in annual revenue as quickly as Xiaomi did, in the year following the launch of its first smartphone in 2011. Chinese media initially nicknamed Xiaomi the “Apple of the East” (its literal translation is “little rice”). That was a stretch, even in good times. But within another two years […]
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Two hackers have found how to break into hotel-room locks

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Two hackers have found how to break into hotel-room locks
WHEN a hacker gets hacked, hackers hack back. That is exactly what an attendee at a hacking conference in Berlin in 2003 did when the keycard-operated lock of his hotel room got hacked. On returning to his hotel room, he found that his laptop had been stolen, but there was no evidence of forced entry. […]
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Singtel inks deal with ONE Championship to produce martial arts content

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Singtel inks deal with ONE Championship to produce martial arts content
The deal was announced alongside the launch of ONE Championship’s mobile app in Singtel’s newly-revamped flagship store. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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T-Mobile and Sprint chivvy regulators to bless their merger

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T-Mobile and Sprint chivvy regulators to bless their merger
JOHN LEGERE, the lion-maned boss of T-Mobile, made his wireless firm the fastest-growing carrier in America by cutting prices and giving customers better deals than AT&T and Verizon, which he relentlessly mocked on Twitter as retrograde behemoths. His personal brand as an industry maverick may have helped too. On April 29th he put that image […]
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American Stage Seeks A Digital Content and Web Associate

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American Stage Seeks A Digital Content and Web Associate
  Status: Full Time / Regular / Exempt Reports To: Marketing Manager Salary: DOE + Benefits American Stage, based in St. Petersburg, FL, has an immediate opening for a passionate, Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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List of Top Copywriting Courses

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List of Top Copywriting  Courses
Copywriting is one of the most highly paid skills in the field of marketing. Copywriting entails  the art and science of writing content for the purpose of achieving certain results. The result in Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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