Discover & Share Stellar Marketing Content with Zest

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Discover & Share Stellar Marketing Content with Zest
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A plan to put beds on planes

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A plan to put beds on planes
Airbus recently announced that it has entered into a partnership with Zodiac Aeropsace, a French aviation-equipment company, to develop “lower-deck modules with passenger sleeping berths.” In other words, passengers in need of 40 winks might eventually be able to go below decks to the cargo hold and sleep in bunk beds. The video released by […]
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CONTENT MARKETING: What Is It And How Can It Help My Business?

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CONTENT MARKETING: What Is It And How Can It Help My Business?
CONTENT MARKETING: What Is It And How Can It Help My Business? | Content marketing, as the name suggests is marketing the content you have on your site. if you’re in the beauty industry you may want Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

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The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell
What’s Your Website’s ROI? Written to help marketers―from the Fortune 1000 to small business owners and solopreneurs―turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, […]
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A plan that needs more money

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A plan that needs more money
AMERICAN private-sector workers face a problem. Too few of them have private-sector pensions, and the government scheme, Social Security, set up by Franklin Roosevelt (pictured) is less generous than it used to be. One study estimated that 20m elderly Americans will be living in poverty or near-poverty by 2035. A new book* by Theresa Ghilarducci […]
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Chinese carriers are the new disrupters in air travel 

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Chinese carriers are the new disrupters in air travel 
The Chinese have got their tails up ANYONE who doubts the ambitions of China’s airlines need only look over the plans for Daxing International Airport, which will serve Beijing after it opens in late 2019. It will be the world’s biggest airport by far, with eight runways and room for 100m passengers a year. The […]
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Content marketing is destroying journalism

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Content marketing is destroying journalism
In one of my darkest moments, I considered entering the content writing market. I even reached out to a company and they offered me an assignment. They said 1,500 words in 48 hours on a topic I knew Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Mediapro offers a combustible mix of sport and politics

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Mediapro offers a combustible mix of sport and politics
LIKE Jaume Roures and Gerard Romy, two of its founders, Mediapro is proudly Catalan. Too proud, according to the Spanish police. The television company, which launched in 1994, has been investigated for paying for a press centre for foreign journalists during an unconstitutional independence referendum in the region last October, and for producing a sympathetic […]
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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)

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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)
Sales is the lifeblood of our industry.  No order… no income…no business.  You work hard to create a fabulous line, your prices are right, you sent emails announcing the opening of the collection.  And maybe did a trade show or two.  Many stores saw the collection and told you they liked the line.  Yet many […]
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Facebook Marketing Tips For Non-Viral Niche Websites

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Facebook Marketing Tips For Non-Viral Niche Websites
Millions of articles about Facebook marketing tips are online. What kind of content can go viral or what type of images can impact the viral aspect of any content? The question is what if your niche Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Li Ka-shing cedes a sprawling empire to his son

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Li Ka-shing cedes a sprawling empire to his son
“TOO long” was how Li Ka-shing, known fondly by locals as chiu yan (Superman) for his business nous, described his working life when he announced on March 16th that he would be retiring in May. Asia’s pre-eminent dealmaker has been around for longer than his fictional namesake, scoring and selling assets in ports, telecoms, retail […]
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Marketing (The Brian Tracy Success Library)

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Marketing (The Brian Tracy Success Library)
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford–and then give it to them–you will achieve outstanding results. Filled with Brian Tracy’s trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to […]
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What You Need To Know About The Fashion Industry Today

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What You Need To Know About The Fashion Industry Today
The most important thing you need to know about the fashion industry today is how important branding is.  Branding is the  practice of creating a name, symbol or design that identifies and differentiates a product from other products.  This is done through product development and marketing.  Everything you do from designing your line to customer service […]
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Markets think trade war is good for "absolutely nothing"

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Markets think trade war is good for "absolutely nothing"
IN THE original Godzilla movie, made in Japan back in 1954, the testing of American nuclear weapons leads to the creation of a giant dinosaur that threatens to destroy not just Japan, but the rest of the world. Now Asians face another American creation that seems to be laying waste to all around it. President […]
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Beware of performance figures

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Beware of performance figures
GOLFERS are familiar with the concept of a “mulligan”—the chance to retake a shot. Give an averagely talented player enough mulligans and he or she will get one close to the hole. And a version of the mulligan exists in fund management too. Readers will be familiar from past blog posts with the idea that […]
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Germany’s two biggest utilities strike a deal

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Germany’s two biggest utilities strike a deal
Windy with a chance of profits WHEN Johannes Teyssen took control of E.ON in 2010, it was Germany’s second-biggest company after Siemens, an industrial giant. From its headquarters in chic Düsseldorf, the utility looked down on RWE, its longtime rival, based in Essen, a down-at-heel former coal-and-steel town 40 minutes’ drive away. The illusion of […]
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The reckoning at Theranos

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The reckoning at Theranos
“The Next Steve Jobs” “THE Next Steve Jobs” is how Inc., an American business magazine, described Elizabeth Holmes when her photograph appeared on its cover in 2015. They may share an affinity for black turtlenecks but the reputations of Ms Holmes and Apple’s celebrated late boss could not be more different. On March 14th Ms […]
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The Weekly Measure: Smart Bidding, Facebook Videos & Project Managing Your Day

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The Weekly Measure: Smart Bidding, Facebook Videos & Project Managing Your Day
Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Ericsson and Nokia are now direct rivals. How do they compare?

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Ericsson and Nokia are now direct rivals. How do they compare?
“SUCCESS is toxic,” says Risto Siilasmaa, Nokia’s chairman, as snowflakes swirl in the wind outside. Asked what lesson to draw from his firm’s collapse, which started a decade ago, he underlines the dangers of doing too well. In its heyday, Nokia was a monster; its market capitalisation surpassed $290bn in mid-2000 and by 2007 it […]
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MAD Talks: Market Like the Media

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MAD Talks: Market Like the Media
Marketing has changed drastically in the last decade. The biggest businesses in the world are turning to CONTENT MARKETING to reach more customers. This tactic isn’t anything new though; media Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Pakistan’s Murree Brewery shrugs off restrictions on its products

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Pakistan’s Murree Brewery shrugs off restrictions on its products
Tipple from a teetotalitarian land QUARTER-LITRE bottles of whisky whizz down a conveyor belt past Mukhtar Ali, a quality-control employee at Pakistan’s Murree Brewery, the only legal beer-and-spirit maker in this Islamic country. Nearby labourers pack Vat No.1, a cask-aged spirit, into boxes. An elderly man with a long beard tapes them up. Asked over […]
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Honesty is the new game changer – Stevie Buckley – Medium

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Honesty is the new game changer – Stevie Buckley – Medium
I really hate the phrase “game changer”. It’s right up there in the TechBro lexicon alongside disrupt, growth hacking, hustle and burn the… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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6 Reasons Why You Should Consider Podcasting as a Content Marketing Channel in 2018

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6 Reasons Why You Should Consider Podcasting as a Content Marketing Channel in 2018
Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Seo copywriting

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Seo copywriting
Cos’è il SEO Copywriting? A Cosa Serve? Quanto Può Fare la Differenza Per l’Ottimizzazione del Tuo Sito? Quali Sono le 15 Abitudini Che Faranno di Te un SEOcopywriter? Clicca e Leggi le Risposte Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Some airport terminals are learning from the luxury-hotel business

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Some airport terminals are learning from the luxury-hotel business
Harder to expense THE private-jet industry advertises itself as the height of luxury for the rich. But travelling through the ramshackle, ugly buildings it used to use as terminals was rather like going commercial. No longer. At one of Dubai’s newest facilities for private jets—built by Jetex, a fast-growing chain—passengers strum guitars on hammock-shaped sofas […]
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6 Ways Marketing Content Can Support a Customer Service Team

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6 Ways Marketing Content Can Support a Customer Service Team
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