Marketing Management: Knowledge and Skills, 11th Edition

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Marketing Management: Knowledge and Skills, 11th Edition
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach […]
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Marketing 2014

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Marketing 2014
Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making […]
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Duct Tape Marketing Revised and Updated: The World’s Most Practical Small Business Marketing Guide

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Duct Tape Marketing Revised and   Updated: The World’s Most Practical Small Business Marketing Guide
Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let’s face it, as a small business owner, you are really in the business of marketing.  The problem for most small business owners is that they suffer from “marketing idea of the week” syndrome instead of implementing a systematic approach to the problem of small […]
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A Preface to Marketing Management

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A Preface to Marketing Management
Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book […]
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International Marketing (Irwin Marketing)

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International Marketing (Irwin Marketing)
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to […]
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Global Marketing (9th Edition)

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Global Marketing (9th Edition)
For courses in global marketing.   Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In […]
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Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.

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Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings. There were zero books about channel marketing, until now. Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter […]
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500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

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500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Updated for 2018! Always The Newest Social Media Strategy Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin? This book will help. The key to success on social media is to build a strong and consistent social […]
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Marketing: An Introduction (12th Edition) by Armstrong, Gary, Kotler, Philip (2014) Paperback

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Marketing: An Introduction (12th Edition) by Armstrong, Gary, Kotler, Philip (2014) Paperback
Marketing: An Introduction by Armstrong, Gary, Kotler, Philip [Prentice Hall, 2014] ( Paperback ) 12th edition [Paperback] Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)

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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for […]
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Principles of Marketing Engineering and Analytics

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Principles of Marketing Engineering and Analytics
The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering— putting together concepts, data, analyses, and simulations to learn about the marketplace (analytics) and to design effective marketing plans (engineering). While […]
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Marketing: Real People, Real Choices Plus MyLab Marketing with Pearson eText — Access Card Package (9th Edition)

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Marketing: Real People, Real Choices Plus MyLab Marketing with Pearson eText — Access Card Package (9th Edition)
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab™ and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering platforms, you may also need a Course ID, which your instructor will provide.   Used books, rentals, and […]
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Marketing: An Introduction (11th Edition)

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Marketing: An Introduction (11th Edition)
@font-face { : “Times New Roman”; }@font-face { : “Verdana”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : “Times New Roman”; }div.Section1 { page: Section1; } This best-selling, brief text introduces marketing through the lens of creating value for customers.   With engaging real-world examples and […]
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Marketing

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Marketing
Grewal/Levy’s Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics […]
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Marketing: The Core (Irwin Marketing)

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Marketing: The Core (Irwin Marketing)
Marketing: The Core (Irwin Marketing) 7/E by Roger A. Kerin, Steven W. Hartley Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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M: Marketing Fourth Edition

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M: Marketing Fourth Edition
Note: This book is standalone book and doesn’t include access code. Adding Value to your Marketing Course – Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of […]
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Social Marketing: Changing Behaviors for Good

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Social Marketing: Changing Behaviors for Good
Turning Principle into Practice   Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a […]
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Consumer Behavior: Building Marketing Strategy

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Consumer Behavior: Building Marketing Strategy
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle’s business applications, current and classic […]
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BASIC MARKETING: A Marketing Strategy Planning Approach

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BASIC MARKETING: A Marketing Strategy Planning Approach
Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how […]
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Marketing: The Core

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Marketing: The Core
Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from […]
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The 7 Critical Principles of Effective Digital Marketing

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The 7 Critical Principles of Effective Digital Marketing
“A must read for anyone who wants to be successful with their digital marketing.” – Greg S. Reid, bestselling author of Three Feet from Gold Oh, look! You’re reading the synopsis. That means I’ve got another sentence or two before you get bored and jump ship to go roam greener pastures. I get that, I […]
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
NAMED one of  5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE Publishing is the NEW MARKETING.   How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space?   Epic Content Marketing.   One of the world’s leading experts on content marketing, Joe Pulizzi explains how […]
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Marketing The IRS: Irresponsible Resource Squandering

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Marketing The IRS: Irresponsible Resource Squandering
“To provide America’s taxpayers top quality service by helping them understand and meet their tax responsibilities and by applying tax law with integrity and fairness to all.” – IRS Mission Statement The IRS Turned Inside-Out! The actions of the IRS affect nearly every person in America. Charged with collecting federal income taxes and enforcing federal […]
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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and […]
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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no […]
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Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want

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Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want
THE #1 BOOK ON MOTORSPORTS MARKETING AND RACING SPONSORSHIPS Learn how to raise money to race and give sponsors what they really want from their investment in your race team. This book contains advice from over 30 professional racers and marketing executives on how to create winning sponsorship proposals and develop effective activation programs for […]
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