The Personal MBA: Master the Art of Business

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The Personal MBA: Master the Art of Business
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management […]
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Small Business Marketing Kit For Dummies

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Small Business Marketing Kit For Dummies
Harness the power of marketing and watch your business grow Having your own business isn’t the same as having customers, andone is useless without the other. Whether your business is a resalestore or a high-tech consulting firm, a law office or a homecleaning service, in today’s competitive environment, strategicmarketing is essential. If you want your […]
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Product Marketing Debunked: The Essential Go-To-Market Guide

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Product Marketing Debunked: The Essential Go-To-Market Guide
Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas – and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of […]
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Foundations of Marketing (MindTap Course List)

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Foundations of Marketing (MindTap Course List)
Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that’s popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. […]
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The Marketing Plan

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The Marketing Plan
Create winning marketing plans like the pros! Whether you’re starting a new business or launching a new productline within a company, you won’t be able to succeed without a clearplan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips you with theknowledge, tools, and techniques you’ll need to […]
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The Marketing Plan Handbook, 5th Edition

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The Marketing Plan Handbook, 5th Edition
The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to […]
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Marketing

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Marketing
Kerin/Hartley’s Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team’s decades of combined experience in the higher education classroom continue to […]
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Marketing Plans: How to prepare them, how to profit from them

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Marketing Plans: How to prepare them, how to profit from them
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by […]
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Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does

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Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does
It’s finally here! In this short and powerful book, network marketing experts Ray and Jessica Higdon teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. Social media has been called the “gold rush” of the 21st […]
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Small Business Marketing: A Guide for Survival Growth and Success

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Small Business Marketing: A Guide for Survival Growth and Success
Marketing is vital to ensure the success of your small business. This practical book, endorsed by John Tu, President of Kingston Technology, is designed to accelerate your small business marketing learning curve and review key revenue-generating marketing strategies. This book will help you: • Grow sales • Increase targeted website traffic • Find new customers […]
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Small Business Marketing Strategies All-In-One For Dummies

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Small Business Marketing Strategies All-In-One For Dummies
6 Books in 1 Generate high-impact marketing campaigns There’s more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will […]
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Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

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Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLERUSA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to […]
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Marketing Plans: How to Prepare Them, How to Use Them

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Marketing Plans: How to Prepare Them, How to Use Them
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on […]
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Marketing Plan Template & Example: How to write a marketing plan

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Marketing Plan Template & Example: How to write a marketing plan
Do you want to create a better marketing plan for your business which will ultimately result in better marketing and more customers for your business? If you do, then this book is for you. This book is written with entrepreneurs and small business owners in mind. If you are an entrepreneur or a small business […]
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Finally a go-to guide to creating and publishing the kind ofcontent that will make your business thrive. Everybody Writes is a go-to guide to attracting andretaining customers through stellar online communication, becausein our content-driven world, every one of us is, in fact, awriter. If you have a web site, you are a publisher. If you […]
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Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth

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Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth
If your business is stuck and you just cannot seem to grow beyond your current plateau, Rethink Your Marketing arms you with seven strategies for getting unstuck to fuel your revenue growth. Rethink Your Marketing helps you to identify the specific levers of your marketing that will lead to new growth, enabling you to cut […]
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The Art of Social Media: Power Tips for Power Users

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The Art of Social Media: Power Tips for Power Users
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and […]
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52 Lessons from Network Marketing

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52 Lessons from Network Marketing
52 Lessons from Network Marketing is a personal development book specifically geared towards network marketers. The Author, Jerry West, is a Network Marketing Professional and motivational leader who went from bankruptcy to multiple 6-figure income earner in just a few short years. Jerry came up with the idea of hosting a weekly personal development call […]
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Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText — Access Card Package (13th Edition)

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Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText — Access Card Package (13th Edition)
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson’s MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson’s MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.   Used […]
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Get FOUND Online: The Local Business Owner’s Guide to Digital Marketing

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Get FOUND Online: The Local Business Owner’s Guide to Digital Marketing
Learn how to disqualify bad customers before they even contact you to Get FOUND Online by your ideal customers! If you own a local business with a brick-and-mortar storefront or a service area business with a limited geographic market, read this book to learn how to use SEO, Social Media, and digital marketing to get […]
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Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists

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Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists
In Digital Marketers Sound Off, you’ll find 101 digital marketing specialists sharing their favorite tools, tips, tactics, and predictions for the future.   This easy-to-follow book contains digital marketing insights spanning many specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing.  Digital Marketers Sound Off features digital marketing wisdom from […]
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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international best seller Crush It, Gary insisted that a […]
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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally […]
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Marketing In The #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust

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Marketing In The #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust
Managing and protecting a company’s brand is one of the most importantjobs of the chief marketing officer, the chief executive officer, and the board. It used tobe that marketers’ greatest challenge was convincing a consumer to try their productand stick with it―beer, apps, cars, what have you. But the challenges facing brandshave gotten far more […]
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MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

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MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. With MKTG Online, students explore MKTG anywhere, anytime, and on most devices! The intuitive StudyBits™ functionality empowers students to study more effectively and […]
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Contemporary Marketing (MindTap Course List)

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Contemporary Marketing (MindTap Course List)
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new […]
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