Why you should aways do a competitive analysis for your brand.

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Why you should aways do a competitive analysis for your brand.
According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service”  In other words who do you see as your competitors and what makes you stand out from your customers. I always tell new […]
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Fashion Business Start Ups-Tip Number Six

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Fashion Business Start Ups-Tip Number Six
Tip number 6 – Create a brand for your company.  Whatever your business is, from shoes to lingerie, you must work consistently and often on branding.  These days branding is of the upmost importance. Customers want to have an emotional connection to the brands they like. Branding means that everything you do from developing your […]
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Fashion Business Start Ups – Tip Number Five

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Fashion Business Start Ups – Tip Number Five
When I speak to a potential client I always ask, “Who is your customer?”  Mostly they do not know, or they say everyone is my customer.  Bad answer.  While you can sell everyone, you cannot design and market to everyone.  Knowing and understanding who your customer is, is one of the reasons why exceptional companies […]
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Do You Feel Stuck In Your Fashion Business?

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Do You Feel Stuck In Your Fashion Business?
I speak to a lot of business owners.  They start out gung ho and ready to conquer the world.  But after a year or two they aren’t getting much traction and they don’t know what to do.  They feel stuck and sometimes are ready to throw in the towel. It is easy to get frustrated […]
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Fashion Business Start Ups-Tip Number Four

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Fashion Business Start Ups-Tip Number Four
Fashion business tip number 4 – make sure you have enough start up funds to last you through you first few years. According to Equity Net the definition of Startup capital refers to the money that is required to start a new business, whether for office space, permits, licenses, inventory, product development and manufacturing, marketing […]
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Fashion Business Start Ups-Tip Number Three

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Fashion Business Start Ups-Tip Number Three
Never give up! That is tip number three! It’s very easy to get discouraged in this business.  It does not have ease of entry and you might fail miserably before you see success.  But, if you learn from your mistakes and keep on keeping on till your line is so great it sells out quickly […]
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Don’t Just Sit There – Start Your Fashion Business

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Don’t Just Sit There – Start Your Fashion Business
Are you the person that always wanted your own fashion business, and dreamed of it your whole life?  You know this is what you want to be doing but it still is just a thought and you keep putting it off. Well, you know the old saying.  Don’t just sit there — do it!  It’s […]
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Fashion Business Start Ups-Tip Number Two

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Fashion Business Start Ups-Tip Number Two
This weeks tip for fashion business owners is: Focus! Focus! Focus! This is part of all my conversations with my clients.  Many entrepreneurs have what I call the bright shinny penny syndrome.  They hear of something and they want to try it. Maybe it is a fashion or trade show, or a marketing idea.   […]
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Fashion Business Start Ups-Tip Number One

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Fashion Business Start Ups-Tip Number One
I have decided to blog once a week with business tips for fashion start up businesses.  Each week I will go into depth on a specific idea that a fashion entrepreneur should consider using as a strategy in their business. Tip #1 –  Networking I believe it isn’t necessarily who you know but who you […]
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How To Start a Fashion Business For Less than $10,000

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How To Start a Fashion Business For Less than $10,000
So many entrepreneurs but not enough money to get started in the fashion business of your dreams.  But, what if you can start with $10,000 or less?  Would that work?  For many people that would.  So how would you begin?  First don’t quit your day job.  At least not until you business earns enough money […]
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5 Ways You Can Turn Your Fashion Business Into a Success

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5 Ways You Can Turn Your Fashion Business Into a Success
In order to have a successful fashion business you have to make a profit.  Depending on your goals you will determine how much profit you feel you need to in order to be successful.  So what are the 5 ways to increase your chances of success. First step is to have a kick ass product […]
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The Rise of Micro Influencers In The Fashion Industry

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The Rise of Micro Influencers In The Fashion Industry
As a fashion business owner, you’ve might have heard about micro influencers and wonder what they are. Your undoubtably know that reaching out to influencers is a good marketing strategy. The influencers includes YouTube stars, bloggers, celebrities or a mix of all of them, but what  Micro-influencers are people who have 500 – 10,000 highly engaged […]
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How To Get Quality Sales Reps For Your Fashion Business

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How To Get Quality Sales Reps For Your Fashion Business
One of the biggest issues facing fashion brands today is sales!  Or lack there of.    Most fashion entrepreneurs are creative but do not have the skill set to sell. That is why hiring good quality sales reps is an excellent solution.  The fact that you don’t need to keep them on payroll and only pay […]
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5 Things To Look For When Hiring A Sales Rep

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5 Things To Look For When Hiring A Sales Rep
Independent sales reps are business owners just like you.  While they do work for you they are not employees but more like partners that work closely with you to produce sales for your company.  If you think of them that way then you are more likely to have a successful partner ship with them.  It […]
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Start-up Success Through Screen and Store

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Start-up Success Through Screen and Store
It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing success of online sales provides a constant threat to brick-and-mortar stores. Piggy in the middle? Fashion start-ups – finding brand new ways to connect with their consumers.   Many experts agree […]
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The Death Of a Fashion Business And How To Avoid It

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The Death Of a Fashion Business And How To Avoid It
Though I have had many successes launching and building multi million dollar businesses, I have had one failure.  Sometimes you learn more from your failures than you do from your successes. Here is my story. I opened a shoe store in a very trendy town that had a lot of tourists as well as wealthy […]
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22 Tips To Start Building A fashion business You Always Wanted

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22 Tips To Start Building A fashion business You Always Wanted
I know that if you are reading this you have always dreamed of having a fashion business.  Yet, for some reason you went into another field.  Maybe your parents talked you out of it or you just were afraid.  Since it the idea has stayed in the back of your mind as something you really […]
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What Keeps You Up At Night (In Your Fashion Business)?

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What Keeps You Up At Night (In Your Fashion Business)?
I recently asked my audience what keeps them up at night in their fashion business.  The overwhelming answer was sales.  They either didn’t have enough or in some cases not any.  They were at a loss on what to do next and felt stuck. There are many ways to grow your sales.  The most important […]
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5 Ways To Increase Traffic To Your Site

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5 Ways To Increase Traffic To Your Site
One of the big concerns for my clients has been building traffic to their website.  Either they are just starting out or do not know where to begin.  There are many reasons for that.  Usually it is because there isn’t a consistent and compelling strategy.  The following ideas will help grow you traffic. Work on […]
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5 Steps To Stay Motivated When Things Aren’t Working Out In Your Fashion Business

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5 Steps To Stay Motivated When Things Aren’t Working Out In Your Fashion Business
Let’s face it.  Things go wrong.  Especially when you are in the beginning stages.  But, when things aren’t working out, and you are frustrated with your progress than it is hard to stay motivated.  So what do you do?  These are my 5 suggestions: Time to step back  – You might need to step away […]
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As clear as a London morning in October…

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As clear as a London morning in October…
Tony Robbins talks about crippling self doubt. Frank Kern talks about feeling overwhelmed. Most professional coaches talk about listening to those dastardly vile automatic thoughts. But in the end they’re all talking about the same concept. A concept that can be easily distilled into one single word… …that I’ll share with you in just a […]
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Attention Fashion Business Owners, I Need Your Advice

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Attention Fashion Business Owners, I Need Your Advice
I work hard to post you valuable content and want to continue to raise the bar. I would love to get your advice as a business owner on a couple of things. Specifically, I’m looking for what your issues are and what else you would like to see me write about.It would be great if […]
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Do You Dream of Having a Fashion Business?

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Do You Dream of Having a Fashion Business?
Many of my subscribers have fashion businesses.  However there are a few that just have a dream. They always wanted to be in the industry but for some reason or another they never pulled the trigger.  There are many reasons why they didn’t pursue it.  They got married and had children right away.  They didn’t […]
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5 Quick Tips On Cash Flow In Your Fashion Business

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5 Quick Tips On Cash Flow In Your Fashion Business
Managing finances in our business has its special challenges.  One of the biggest is money comes in at certain times of the year and goes out at different times. Usually it goes out first before it comes in.  So basically it can sometimes seem like feast or famine.  How do you handle this? 1. I […]
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Is Your Fashion Business Thriving or Surviving?

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Is Your Fashion Business Thriving or Surviving?
I am always networking and meeting new people in the fashion industry.  Many of which are looking to become my client and work with me.  The other day I had a lovely conversation with a women who started her fashion business a couple of years ago.  While she was making money it was barely enough […]
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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)

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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)
Sales is the lifeblood of our industry.  No order… no income…no business.  You work hard to create a fabulous line, your prices are right, you sent emails announcing the opening of the collection.  And maybe did a trade show or two.  Many stores saw the collection and told you they liked the line.  Yet many […]
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