5 Ways To Increase Your Fashion Business Sales?

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5 Ways To Increase Your Fashion Business Sales?
Fashion entrepreneurs have one thing in common.  They always seek to grow their businesses.  They see themselves as a major brand and rightfully so.  While they may not necessarily want a billion dollar brand a $20 million brand can make them very happy.  So how do they do that?  Here is what I suggest. Expand […]
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Does Making Ethical Fashion Impact Your Sales?

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Does Making Ethical Fashion Impact Your Sales?
First off, what exactly is ethically produced fashion. According to Ethical Fashion Forum “ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment. “If you describe something as ethical, you mean that it is morally right or morally acceptable.â€� […]
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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Is Your Social Media Telling A Story?

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Is Your Social Media Telling A Story?
Have you ever noticed that some fashion brands post random photos or messages that mean nothing to the brand and have no cohesion?  It is as if they have no idea what to post and do it just for the sake of doing it.  Or they post what looks like a series of ads with […]
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3 Steps To Improving Your Fashion Business

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3 Steps To Improving Your Fashion Business
No matter how good your fashion business is there is always room for improvement.  I myself am always looking for ways to refine my business.  Whether it is streamlining my processes or refining my marketing I always endeavor to evolve into having the best business I can.  Truly by doing this, you can increase profitability dramatically.  So […]
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Why do new fashion businesses fail?

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Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than not having enough money.  Lots of times they do have money.  There have been many entrepreneurs that I have run across who have told me they spent […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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How Long Will It Be Before My Fashion Startup is Profitable

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How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer to this question  depends on many different things and since each business is unique it’s hard to know how much time you will need to prepare before […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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How Do You Know If Your Fashion Brand Is Really Good?

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How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
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The Value of Setting Goals For Your Fashion Brand

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The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t do it or they set vague wishy washy goals. Jay B. Barney and Ricky Griffin authors of “Managing Organizations: Strategy, Structure, and Behavior,” stated organizational goals serve four […]
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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Why a New Fashion Company Urgently Needs a Business Plan

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Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business.  Most new entrepreneurs don’t know what it entails.  They don’t even know what their first steps should be.  That is why I advocate for a business plan.  It is a critical step in increasing your chances of success. Some people think business plans are a […]
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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5 Clues Your Sales Team Is Not Up To Snuff

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5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When […]
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The 5 Challenges A Fashion Entrepreneur Faces

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The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is running around naked, so someone is selling something, why shouldn’t it be you? You do need to solve the challenges a fashion entrepreneur faces.  Here what I […]
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Everyone Loves A Good Makeover

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Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon.  They offered him a new look as well as new clothes.  This man, who at 55 years old homeless for 25 years, went from looking homeless to looking like a hipster.  The locals who knew him […]
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What Is Your Fashion Brands Unique Selling Proposition?

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What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP?  Your USP is what makes your business different from your competition. According to Theodore Levitt, author and professor at Harvard Business School. “Differentiation is one of the most important strategic and tactical activities in which companies must constantly […]
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As a Fashion Designer Is Your Brands Style Clear?

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As a Fashion Designer Is Your Brands Style Clear?
As a fashionista  you have probably noticed that most successful designers have their own style sense and point of view that is unique to them.  Their style of design would have ultimately been branded in them in the market. Studying them will  help you to develop yourself and see how one builds their style. A […]
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5 Tips On Creating A Stunning Lookbook

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5 Tips On Creating A Stunning Lookbook
  These days a look book is crucial for a fashion brand.  It has become the essential communication tool for marketing your company.   If you don’t know what it is, a look book is set of photographs displaying a fashion designer’s new collection. You can use your lookbook for everything from letting your buyers […]
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How Well Do You Know Your Market?

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How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your market” is a group composed of characteristics which are used to identify a specific target group of consumers or of a market segment and can be understood […]
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