Do You Dream of Having a Fashion Business?

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Do You Dream of Having a Fashion Business?
Many of my subscribers have fashion businesses.  However there are a few that just have a dream. They always wanted to be in the industry but for some reason or another they never pulled the trigger.  There are many reasons why they didn’t pursue it.  They got married and had children right away.  They didn’t […]
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5 Quick Tips On Cash Flow In Your Fashion Business

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5 Quick Tips On Cash Flow In Your Fashion Business
Managing finances in our business has its special challenges.  One of the biggest is money comes in at certain times of the year and goes out at different times. Usually it goes out first before it comes in.  So basically it can sometimes seem like feast or famine.  How do you handle this? 1. I […]
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Is Your Fashion Business Thriving or Surviving?

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Is Your Fashion Business Thriving or Surviving?
I am always networking and meeting new people in the fashion industry.  Many of which are looking to become my client and work with me.  The other day I had a lovely conversation with a women who started her fashion business a couple of years ago.  While she was making money it was barely enough […]
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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)

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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)
Sales is the lifeblood of our industry.  No order… no income…no business.  You work hard to create a fabulous line, your prices are right, you sent emails announcing the opening of the collection.  And maybe did a trade show or two.  Many stores saw the collection and told you they liked the line.  Yet many […]
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What You Need To Know About The Fashion Industry Today

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What You Need To Know About The Fashion Industry Today
The most important thing you need to know about the fashion industry today is how important branding is.  Branding is the  practice of creating a name, symbol or design that identifies and differentiates a product from other products.  This is done through product development and marketing.  Everything you do from designing your line to customer service […]
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Should I Start a Fashion Business?

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Should I Start a Fashion Business?
“Fashion is a $1.2 trillion global industry, with more than $250 billion spent annually on fashion in the United States, according to industry analysts. Fashion and apparel industries employ 1.9 million people in the United States and have a positive impact on regional economies across the country,” according to Maloney.house.gov.  That is a pretty impressive […]
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5 Tips You Should Know Before Starting a Fashion Business

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5 Tips You Should Know Before Starting a Fashion Business
Many emerging designers contact me after a couple of years into their businesses.  They start their businesses and then realize there is a lot they don’t know and they aren’t getting anywhere.  Most times it is because they are inexperienced and don’t know what they should be doing.  So here are 5 tips on what […]
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6 Things Your Fashion Branding Must Have

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6 Things Your Fashion Branding Must Have
Great fashion branding makes your collection more desirable to your audience.  People have their go to brands that they like and seek them out when ready to shop.  Branding also informs.  When you think of Ralph Lauren or Versace you know what to expect from each company.  That is what good branding does. The following […]
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How To Overcome Your Fear of Selling

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How To Overcome Your Fear of Selling
I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling.  Whether it is because they are shy, self conscious, insecure, or just plain afraid of rejection the idea of putting themselves out their terrifies them.  For some it is up there with […]
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What You Don’t Know About Sales May Hurt Your Fashion Business

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What You Don’t Know About Sales May Hurt Your Fashion Business
A lot of emerging designers are very creative but have no clue about sales.  They work really hard on their brand and their product but they are so intimidated by the sales process that they ignore it till the last minute.  Then they realize “oh shoot, I have to sell this, what do I do […]
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5 Steps To Prepare For a Fashion Trade Show

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5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do.  There was a time when you just showed up and you could book business.  That is no longer the case.  As business at retail gets tougher the shows are not as successful for manufacturers as they used to be.  That requires you to […]
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5 Things You Should Do Every Week To Grow Your Fashion Business

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5 Things You Should Do Every Week To Grow Your Fashion Business
Consistent good habits and routines are pure gold in your life.  Like working out 3 times a week or drinking 60 ounces of water a day.  These habits build momentum that over time results in good health.  That is the key word here…momentum.  “Momentum is a leaders best friend. Sometimes it’s the only difference between […]
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Pop Into a Pop-Up Shop

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Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we know how much consumers like limited time offers because it feels rewarding once they get items that can’t be found everywhere. That’s what has made pop-ups so […]
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10 Myths About The Fashion Industry

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10 Myths About The Fashion Industry
I have been in the fashion industry more years then I want to admit (I also don’t want to tell you how old I am).  Through the years people have asked me many questions about the business since they hear all kinds of things.  Some crazy things like when a guy from a small town […]
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Make Over Your Fashion Business in Four Steps

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Make Over Your Fashion Business in Four Steps
  In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current state of your business doesn’t fit your original “vision.” Maybe you have a new vision that you want to make reality. Or the most obvious reason: you’re […]
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Do Companies Really Mean It When They Say They Are Committed to Excellent Service

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Do Companies Really Mean It When They Say They Are Committed to Excellent Service
I really like the success guru Darren Hardy, author of the Compound Effect.  Or at least I did.  I bought a program of his  that I though seemed really good.  I only listened to the first part of 12 and knew it wasn’t for me.  Since he guarantees his products I filled out his contact […]
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Snap Your Brand Into Success

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Snap Your Brand Into Success
Who would imagine that a ten second video is all a potential customer needs to decide to shop your business?   Snapchat has been one of the top social media platforms used worldwide, and it doesn’t look like it’s going away anytime soon with over 150 million daily users, according to Business Insider.   The […]
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The Importance of Staying True To Your Brand

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The Importance of Staying True To Your Brand
As a consultant in the fashion industry I meet many emerging designers.  The first question I ask when I speak to them is “who is your customer?”  They either tell me they’re unsure or they say everyone.  The problem with those answers is they have trouble developing a brand because they don’t have a unique […]
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Major Changes At Burberrys

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Major Changes At Burberrys
Burberry was founded in 1856, making it a staple in our closet for generations. Where would fashion be today without those trench coats? The departure of the president, one of the faces that made the brand what it is today, could throw the company for a loop. It was announced in late October that Christopher […]
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Kate Spade Bought Out By Coach

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Kate Spade Bought Out By Coach
  It’s time to start making our holiday wish list and every woman has put a designer purse at the top of that list. One of our favorite purse brands that we hope to see under the tree has now been sold to an iconic company.   Companies buy each other out in the fashion […]
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BJ Wilson, Can She Rescue Your Retail Business?

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BJ Wilson, Can She Rescue Your Retail Business?
BJ Wilson and Company, a professional wardrobe-consulting firm, started up in Fort Worth, Texas, in 1983. The company also offers services in personal styling, special event styling, personal shopping, travel packing and gift buying. Believe it or not, BJ Wilson, the owner, founder and image consultant for the company, didn’t always want to go into […]
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Is The Fashion Customer Getting Bored With Dressing Too Casually?

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Is The Fashion Customer Getting Bored With Dressing Too Casually?
You know that feeling when you dress up for an important business meeting, a wedding, a first date? You put on that dress and heels, or a sports coat and shined-up shoes, and feel like a million bucks. Don’t you think, “I wish I could dress like this every day?” We spend a majority of […]
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Five Qualities a Successful Fashion Entrepreneur Has

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Five Qualities a Successful Fashion Entrepreneur Has
Sometimes I think of Entrepreneurs as being a breed apart from most people. I talk to many and they say things like, “I feel like I was meant to do thisâ€� or “I will have major regrets if I don’tâ€�. Or “I dreamt of this my whole likeâ€�. The following qualities are what I have […]
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5 Mistakes to Avoid as a Fashion Entrepreneur

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5 Mistakes to Avoid as a Fashion Entrepreneur
Mistakes are part of life. They most definitely are part of business.   It is important to learn from them. But, even better if you learn from others. Here are 5 that you should avoid.   Treating employees unfairly   An employee will only work hard if they feel like they are respected at the business. […]
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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Decrease Automation, Increase Retail Customer Satisfaction

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Decrease Automation, Increase Retail Customer Satisfaction
I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to change up our customer’s experience in our businesses. I think we have the ability to turn it around. We need a retail renaissance.   The reason why […]
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