What You Don’t Know About Sales May Hurt Your Fashion Business

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What You Don’t Know About Sales May Hurt Your Fashion Business
A lot of emerging designers are very creative but have no clue about sales.  They work really hard on their brand and their product but they are so intimidated by the sales process that they ignore it till the last minute.  Then they realize “oh shoot, I have to sell this, what do I do […]
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5 Steps To Prepare For a Fashion Trade Show

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5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do.  There was a time when you just showed up and you could book business.  That is no longer the case.  As business at retail gets tougher the shows are not as successful for manufacturers as they used to be.  That requires you to […]
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5 Things You Should Do Every Week To Grow Your Fashion Business

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5 Things You Should Do Every Week To Grow Your Fashion Business
Consistent good habits and routines are pure gold in your life.  Like working out 3 times a week or drinking 60 ounces of water a day.  These habits build momentum that over time results in good health.  That is the key word here…momentum.  “Momentum is a leaders best friend. Sometimes it’s the only difference between […]
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Pop Into a Pop-Up Shop

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Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we know how much consumers like limited time offers because it feels rewarding once they get items that can’t be found everywhere. That’s what has made pop-ups so […]
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10 Myths About The Fashion Industry

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10 Myths About The Fashion Industry
I have been in the fashion industry more years then I want to admit (I also don’t want to tell you how old I am).  Through the years people have asked me many questions about the business since they hear all kinds of things.  Some crazy things like when a guy from a small town […]
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Make Over Your Fashion Business in Four Steps

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Make Over Your Fashion Business in Four Steps
  In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current state of your business doesn’t fit your original “vision.” Maybe you have a new vision that you want to make reality. Or the most obvious reason: you’re […]
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Do Companies Really Mean It When They Say They Are Committed to Excellent Service

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Do Companies Really Mean It When They Say They Are Committed to Excellent Service
I really like the success guru Darren Hardy, author of the Compound Effect.  Or at least I did.  I bought a program of his  that I though seemed really good.  I only listened to the first part of 12 and knew it wasn’t for me.  Since he guarantees his products I filled out his contact […]
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Snap Your Brand Into Success

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Snap Your Brand Into Success
Who would imagine that a ten second video is all a potential customer needs to decide to shop your business?   Snapchat has been one of the top social media platforms used worldwide, and it doesn’t look like it’s going away anytime soon with over 150 million daily users, according to Business Insider.   The […]
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The Importance of Staying True To Your Brand

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The Importance of Staying True To Your Brand
As a consultant in the fashion industry I meet many emerging designers.  The first question I ask when I speak to them is “who is your customer?”  They either tell me they’re unsure or they say everyone.  The problem with those answers is they have trouble developing a brand because they don’t have a unique […]
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Major Changes At Burberrys

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Major Changes At Burberrys
Burberry was founded in 1856, making it a staple in our closet for generations. Where would fashion be today without those trench coats? The departure of the president, one of the faces that made the brand what it is today, could throw the company for a loop. It was announced in late October that Christopher […]
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Kate Spade Bought Out By Coach

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Kate Spade Bought Out By Coach
  It’s time to start making our holiday wish list and every woman has put a designer purse at the top of that list. One of our favorite purse brands that we hope to see under the tree has now been sold to an iconic company.   Companies buy each other out in the fashion […]
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BJ Wilson, Can She Rescue Your Retail Business?

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BJ Wilson, Can She Rescue Your Retail Business?
BJ Wilson and Company, a professional wardrobe-consulting firm, started up in Fort Worth, Texas, in 1983. The company also offers services in personal styling, special event styling, personal shopping, travel packing and gift buying. Believe it or not, BJ Wilson, the owner, founder and image consultant for the company, didn’t always want to go into […]
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Is The Fashion Customer Getting Bored With Dressing Too Casually?

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Is The Fashion Customer Getting Bored With Dressing Too Casually?
You know that feeling when you dress up for an important business meeting, a wedding, a first date? You put on that dress and heels, or a sports coat and shined-up shoes, and feel like a million bucks. Don’t you think, “I wish I could dress like this every day?” We spend a majority of […]
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Five Qualities a Successful Fashion Entrepreneur Has

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Five Qualities a Successful Fashion Entrepreneur Has
Sometimes I think of Entrepreneurs as being a breed apart from most people. I talk to many and they say things like, “I feel like I was meant to do thisâ€� or “I will have major regrets if I don’tâ€�. Or “I dreamt of this my whole likeâ€�. The following qualities are what I have […]
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5 Mistakes to Avoid as a Fashion Entrepreneur

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5 Mistakes to Avoid as a Fashion Entrepreneur
Mistakes are part of life. They most definitely are part of business.   It is important to learn from them. But, even better if you learn from others. Here are 5 that you should avoid.   Treating employees unfairly   An employee will only work hard if they feel like they are respected at the business. […]
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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Decrease Automation, Increase Retail Customer Satisfaction

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Decrease Automation, Increase Retail Customer Satisfaction
I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to change up our customer’s experience in our businesses. I think we have the ability to turn it around. We need a retail renaissance.   The reason why […]
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5 Ways To Increase Your Fashion Business Sales?

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5 Ways To Increase Your Fashion Business Sales?
Fashion entrepreneurs have one thing in common.  They always seek to grow their businesses.  They see themselves as a major brand and rightfully so.  While they may not necessarily want a billion dollar brand a $20 million brand can make them very happy.  So how do they do that?  Here is what I suggest. Expand […]
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Does Making Ethical Fashion Impact Your Sales?

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Does Making Ethical Fashion Impact Your Sales?
First off, what exactly is ethically produced fashion. According to Ethical Fashion Forum “ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment. “If you describe something as ethical, you mean that it is morally right or morally acceptable.â€� […]
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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Is Your Social Media Telling A Story?

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Is Your Social Media Telling A Story?
Have you ever noticed that some fashion brands post random photos or messages that mean nothing to the brand and have no cohesion?  It is as if they have no idea what to post and do it just for the sake of doing it.  Or they post what looks like a series of ads with […]
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3 Steps To Improving Your Fashion Business

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3 Steps To Improving Your Fashion Business
No matter how good your fashion business is there is always room for improvement.  I myself am always looking for ways to refine my business.  Whether it is streamlining my processes or refining my marketing I always endeavor to evolve into having the best business I can.  Truly by doing this, you can increase profitability dramatically.  So […]
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Why do new fashion businesses fail?

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Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than not having enough money.  Lots of times they do have money.  There have been many entrepreneurs that I have run across who have told me they spent […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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How Long Will It Be Before My Fashion Startup is Profitable

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How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer to this question  depends on many different things and since each business is unique it’s hard to know how much time you will need to prepare before […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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