5 Clues Your Sales Team Is Not Up To Snuff

5 Clues Your Sales Team Is Not Up To Snuff

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5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When […]
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Why do new fashion businesses fail?

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Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than not having enough money.  Lots of times they do have money.  There have been many entrepreneurs that I have run across who have told me they spent […]
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Airlines want tighter control of alcohol sales in British airports

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Airlines want tighter control of alcohol sales in British airports
TRYING to stop Britons from boozing can be a forlorn task. Drinking has been woven into the nation’s culture for centuries, from the “loose-tonguedâ€� pilgrims of Chaucer to the apprentices who ran amok on London’s streets in the 16th century. According to Susie Dent, a lexicographer, English has 3,000 words for being drunk. Some take […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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How Long Will It Be Before My Fashion Startup is Profitable

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How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer to this question  depends on many different things and since each business is unique it’s hard to know how much time you will need to prepare before […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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How Do You Know If Your Fashion Brand Is Really Good?

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How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
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Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales – Shopify

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Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales – Shopify
Ecommerce copywriting comes in many forms, but is rarely discussed outside of product descriptions. Value propositions, microcopy, Facebook ads, promotional emails—all of these rely on copy to Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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6 Tips To Create A Blog That Drives Sales And Boosts User Engagement

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6 Tips To Create A Blog That Drives Sales And Boosts User Engagement
Way back before content marketing became a buzzword, it used to be that the simple fact of having a blog was enough to make brands feel they Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Value of Setting Goals For Your Fashion Brand

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The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t do it or they set vague wishy washy goals. Jay B. Barney and Ricky Griffin authors of “Managing Organizations: Strategy, Structure, and Behavior,” stated organizational goals serve four […]
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BBC Storyworks and Korean Air team up for branded content series.

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BBC Storyworks and Korean Air team up for branded content series.
BBC Storyworks has launched a branded content series for Korean Air which celebrates modern South Korean creative culture. Launched on BBC.com/Culture, the content marketing series forms part of a Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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Why a New Fashion Company Urgently Needs a Business Plan

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Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business.  Most new entrepreneurs don’t know what it entails.  They don’t even know what their first steps should be.  That is why I advocate for a business plan.  It is a critical step in increasing your chances of success. Some people think business plans are a […]
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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The old-time copywriting secrets you need to know to write a great sales letter

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The old-time copywriting secrets you need to know to write a great sales letter
Lots of people like to tell you how to write copy. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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The Indie Book Marketing Crash Course: A 5 Day Step-by-Step System to Increasing Your Book Sales (Crash Courses for Authors 1)

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The Indie Book Marketing Crash Course: A 5 Day Step-by-Step System to Increasing Your Book Sales (Crash Courses for Authors 1)
No hacks. No BS. Just a simple, repeatable system to selling more books. Struggling to gain visibility for your self-published fiction books? Wondering how to get a great cover or write a compelling blurb that turns browsers into eager buyers? What about how often you should release – and in what genre? The Indie Book […]
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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How to Avoid the Mistakes Our Agile Marketing Team Made

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How to Avoid the Mistakes Our Agile Marketing Team Made
Learn how to prevent the mistakes that this marketing team practicing Agile project management did – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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The 5 Challenges A Fashion Entrepreneur Faces

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The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is running around naked, so someone is selling something, why shouldn’t it be you? You do need to solve the challenges a fashion entrepreneur faces.  Here what I […]
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Should you outsource your content or hiring an in-house writing team?

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Should you outsource your content or hiring an in-house writing team?
It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writer Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Everyone Loves A Good Makeover

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Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon.  They offered him a new look as well as new clothes.  This man, who at 55 years old homeless for 25 years, went from looking homeless to looking like a hipster.  The locals who knew him […]
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Stop “Just Getting By” … Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem. “If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest […]
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What Is Your Fashion Brands Unique Selling Proposition?

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What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP?  Your USP is what makes your business different from your competition. According to Theodore Levitt, author and professor at Harvard Business School. “Differentiation is one of the most important strategic and tactical activities in which companies must constantly […]
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