5 Mistakes to Avoid as a Fashion Entrepreneur

5 Mistakes to Avoid as a Fashion Entrepreneur

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5 Mistakes to Avoid as a Fashion Entrepreneur
Mistakes are part of life. They most definitely are part of business.   It is important to learn from them. But, even better if you learn from others. Here are 5 that you should avoid.   Treating employees unfairly   An employee will only work hard if they feel like they are respected at the business. […]
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Five Qualities a Successful Fashion Entrepreneur Has

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Five Qualities a Successful Fashion Entrepreneur Has
Sometimes I think of Entrepreneurs as being a breed apart from most people. I talk to many and they say things like, “I feel like I was meant to do thisâ€� or “I will have major regrets if I don’tâ€�. Or “I dreamt of this my whole likeâ€�. The following qualities are what I have […]
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The Wrong Way to Design a Website for Your Small Business: 5 Mistakes Newbies Make

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The Wrong Way to Design a Website for Your Small Business: 5 Mistakes Newbies Make
Content management platforms (CMS) like WordPress and Squarespace make it easy for almost anyone to design and launch their own website with little to no coding experience. That’s great for small bus… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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3 Calls-to-Action Copywriting Sins You Need to Avoid

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3 Calls-to-Action Copywriting Sins You Need to Avoid
Calls-to-action are incredibly important if you want your audience to do something. They need to be compelling. Check out 4 copywriting sins to avoid. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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9 Content Pitching Mistakes That Drive Editors Crazy

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9 Content Pitching Mistakes That Drive Editors Crazy
As an editor who worked with article contributors, content marketers, PR professionals, and influencers I can give you important tips to pitching editors. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Decrease Automation, Increase Retail Customer Satisfaction

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Decrease Automation, Increase Retail Customer Satisfaction
I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to change up our customer’s experience in our businesses. I think we have the ability to turn it around. We need a retail renaissance.   The reason why […]
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Content Marketing Fails: How to Overcome 10 Top Mistakes

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Content Marketing Fails: How to Overcome 10 Top Mistakes
Why are there so many content marketing fails? What are the common mistakes marketers make? How do you overcome them? Let’s see what the experts prescribe. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Ways To Increase Your Fashion Business Sales?

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5 Ways To Increase Your Fashion Business Sales?
Fashion entrepreneurs have one thing in common.  They always seek to grow their businesses.  They see themselves as a major brand and rightfully so.  While they may not necessarily want a billion dollar brand a $20 million brand can make them very happy.  So how do they do that?  Here is what I suggest. Expand […]
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Does Making Ethical Fashion Impact Your Sales?

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Does Making Ethical Fashion Impact Your Sales?
First off, what exactly is ethically produced fashion. According to Ethical Fashion Forum “ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment. “If you describe something as ethical, you mean that it is morally right or morally acceptable.â€� […]
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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10 Growth Hacking Myths to Avoid At All Costs

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10 Growth Hacking Myths to Avoid At All Costs
I’m sure you’ve heard the stories about how titans like Facebook and Uber growth-hacked their way to become $50 billion companies. Growth hacking has become one of the biggest marketing trends. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Is Your Social Media Telling A Story?

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Is Your Social Media Telling A Story?
Have you ever noticed that some fashion brands post random photos or messages that mean nothing to the brand and have no cohesion?  It is as if they have no idea what to post and do it just for the sake of doing it.  Or they post what looks like a series of ads with […]
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3 Steps To Improving Your Fashion Business

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3 Steps To Improving Your Fashion Business
No matter how good your fashion business is there is always room for improvement.  I myself am always looking for ways to refine my business.  Whether it is streamlining my processes or refining my marketing I always endeavor to evolve into having the best business I can.  Truly by doing this, you can increase profitability dramatically.  So […]
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5 Big Leadership Mistakes to Avoid with Your Small Business

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5 Big Leadership Mistakes to Avoid with Your Small Business
Because you can learn as much from mistakes as you can from successes, here are 5 management mistakes you should absolutely avoid. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

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If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.
The time and effort you spend on site design and marketing is mostly wasted if you don’t get your landing page right. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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This Entrepreneur is Bridging Small Business Technology Gap

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This Entrepreneur is Bridging Small Business Technology Gap
The company has built over a dozen applications like payment tracking system, leave management system, and recruitment management system. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why do new fashion businesses fail?

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Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than not having enough money.  Lots of times they do have money.  There have been many entrepreneurs that I have run across who have told me they spent […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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How Long Will It Be Before My Fashion Startup is Profitable

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How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer to this question  depends on many different things and since each business is unique it’s hard to know how much time you will need to prepare before […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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Can data predict fashion trends?

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Can data predict fashion trends?
World of wardrobe IN THE film “The Devil Wears Pradaâ€�, the character of Miranda Priestly, whose role is based on a feared Vogue editor, scolds her new assistant for not understanding fashion. Fashion, she tells her, is whatever a select group of designers and critics says it is. What she does not say, however, is […]
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Content marketing mistakes that will pause growth like a mannequin challenge

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Content marketing mistakes that will pause growth like a mannequin challenge
By now, you've seen the mannequin challenge. Everyone freezes in action poses, and in a silent, frozen way, enacts a scene. Whether it be a Christmas Dinner scene or a sporting event Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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The fashion industry pays attention to plus-size women

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The fashion industry pays attention to plus-size women
Hot to trot A GOOD fit is everything, stylists often counsel, but in assessing its market America’s fashion business appears to have mislaid the measuring tape. A frequently-cited study done a few years ago by Plunkett Research, a market-research firm, found that 67% of American women were “plus-size”, meaning size 14 or larger. That figure […]
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How Do You Know If Your Fashion Brand Is Really Good?

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How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
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The Value of Setting Goals For Your Fashion Brand

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The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t do it or they set vague wishy washy goals. Jay B. Barney and Ricky Griffin authors of “Managing Organizations: Strategy, Structure, and Behavior,” stated organizational goals serve four […]
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