5 Steps To Prepare For a Fashion Trade Show

5 Steps To Prepare For a Fashion Trade Show

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5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do.  There was a time when you just showed up and you could book business.  That is no longer the case.  As business at retail gets tougher the shows are not as successful for manufacturers as they used to be.  That requires you to […]
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What You Don’t Know About Sales May Hurt Your Fashion Business

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What You Don’t Know About Sales May Hurt Your Fashion Business
A lot of emerging designers are very creative but have no clue about sales.  They work really hard on their brand and their product but they are so intimidated by the sales process that they ignore it till the last minute.  Then they realize “oh shoot, I have to sell this, what do I do […]
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10 Steps to Use Content Marketing to Promote Your Service Business

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10 Steps to Use Content Marketing to Promote Your Service Business
You can use content marketing to promote your service business. Content marketing involves blogging, social media, SEO, email and lead Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Things You Should Do Every Week To Grow Your Fashion Business

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5 Things You Should Do Every Week To Grow Your Fashion Business
Consistent good habits and routines are pure gold in your life.  Like working out 3 times a week or drinking 60 ounces of water a day.  These habits build momentum that over time results in good health.  That is the key word here…momentum.  “Momentum is a leaders best friend. Sometimes it’s the only difference between […]
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Pop Into a Pop-Up Shop

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Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we know how much consumers like limited time offers because it feels rewarding once they get items that can’t be found everywhere. That’s what has made pop-ups so […]
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How to Audit Your Content: 5 Essential Steps

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How to Audit Your Content: 5 Essential Steps
How to conduct a content audit with these five straight-forward steps that make the process less stressful and more effective – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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10 Myths About The Fashion Industry

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10 Myths About The Fashion Industry
I have been in the fashion industry more years then I want to admit (I also don’t want to tell you how old I am).  Through the years people have asked me many questions about the business since they hear all kinds of things.  Some crazy things like when a guy from a small town […]
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Make Over Your Fashion Business in Four Steps

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Make Over Your Fashion Business in Four Steps
  In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current state of your business doesn’t fit your original “vision.” Maybe you have a new vision that you want to make reality. Or the most obvious reason: you’re […]
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How To Hack Content Marketing In 2018 – 12 Actionable Steps

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How To Hack Content Marketing In 2018 – 12 Actionable Steps
Content marketing has become more relevant than ever to online marketers. Understanding how to hack content marketing to acquire and retain online visitors is crucial to any online business. We take a Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Show 'em What You Got: 7 Tools to Break Into Visual Marketing

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Show 'em What You Got: 7 Tools to Break Into Visual Marketing
Visual content is now easy and cheap to create thanks to cloud-based tools and platforms. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Do Companies Really Mean It When They Say They Are Committed to Excellent Service

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Do Companies Really Mean It When They Say They Are Committed to Excellent Service
I really like the success guru Darren Hardy, author of the Compound Effect.  Or at least I did.  I bought a program of his  that I though seemed really good.  I only listened to the first part of 12 and knew it wasn’t for me.  Since he guarantees his products I filled out his contact […]
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Snap Your Brand Into Success

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Snap Your Brand Into Success
Who would imagine that a ten second video is all a potential customer needs to decide to shop your business?   Snapchat has been one of the top social media platforms used worldwide, and it doesn’t look like it’s going away anytime soon with over 150 million daily users, according to Business Insider.   The […]
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5 Basic Steps for Effective Content Marketing

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5 Basic Steps for Effective Content Marketing
5 Basic Steps for Effective Content Marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Importance of Staying True To Your Brand

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The Importance of Staying True To Your Brand
As a consultant in the fashion industry I meet many emerging designers.  The first question I ask when I speak to them is “who is your customer?”  They either tell me they’re unsure or they say everyone.  The problem with those answers is they have trouble developing a brand because they don’t have a unique […]
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Major Changes At Burberrys

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Major Changes At Burberrys
Burberry was founded in 1856, making it a staple in our closet for generations. Where would fashion be today without those trench coats? The departure of the president, one of the faces that made the brand what it is today, could throw the company for a loop. It was announced in late October that Christopher […]
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5 Steps to Improving Subscriber Data for More Personalized Emails

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5 Steps to Improving Subscriber Data for More Personalized Emails
Learn how Content Marketing Institute gained robust data for almost 50% of its subscribers, and how it used that information for the better. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Kate Spade Bought Out By Coach

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Kate Spade Bought Out By Coach
  It’s time to start making our holiday wish list and every woman has put a designer purse at the top of that list. One of our favorite purse brands that we hope to see under the tree has now been sold to an iconic company.   Companies buy each other out in the fashion […]
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BJ Wilson, Can She Rescue Your Retail Business?

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BJ Wilson, Can She Rescue Your Retail Business?
BJ Wilson and Company, a professional wardrobe-consulting firm, started up in Fort Worth, Texas, in 1983. The company also offers services in personal styling, special event styling, personal shopping, travel packing and gift buying. Believe it or not, BJ Wilson, the owner, founder and image consultant for the company, didn’t always want to go into […]
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Is The Fashion Customer Getting Bored With Dressing Too Casually?

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Is The Fashion Customer Getting Bored With Dressing Too Casually?
You know that feeling when you dress up for an important business meeting, a wedding, a first date? You put on that dress and heels, or a sports coat and shined-up shoes, and feel like a million bucks. Don’t you think, “I wish I could dress like this every day?” We spend a majority of […]
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6 Steps to Franchise Social Media That Sells

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6 Steps to Franchise Social Media That Sells
Franchise social media can transform your ROI and generate real business value and result. Read Nick Rojas’ 6 top tips to see how in this Comms Axis post! Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Five Qualities a Successful Fashion Entrepreneur Has

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Five Qualities a Successful Fashion Entrepreneur Has
Sometimes I think of Entrepreneurs as being a breed apart from most people. I talk to many and they say things like, “I feel like I was meant to do thisâ€� or “I will have major regrets if I don’tâ€�. Or “I dreamt of this my whole likeâ€�. The following qualities are what I have […]
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5 Mistakes to Avoid as a Fashion Entrepreneur

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5 Mistakes to Avoid as a Fashion Entrepreneur
Mistakes are part of life. They most definitely are part of business.   It is important to learn from them. But, even better if you learn from others. Here are 5 that you should avoid.   Treating employees unfairly   An employee will only work hard if they feel like they are respected at the business. […]
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Trade Chimp – new business support app for tradespeople

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Trade Chimp – new business support app for tradespeople
Trade Chimp is designed to bring operational and administrative support to tradespeople and small businesses with up to 10 staff. The Trade Chimp job management software package can be downloaded as … Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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Three trade cases facing the Trump administration spell trouble

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Three trade cases facing the Trump administration spell trouble
Ruinously competitive IN 1845 Frédéric Bastiat, a French economist, wrote an open letter to his national parliament, pleading for help on behalf of makers of candles and other forms of lighting. The French market was being flooded with cheap light, he complained. Action was necessary: a law closing all windows, shutters and curtains. Only that […]
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Residents Urged To Follow These 3 Steps To Qualify For FEMA/SBA Assistance

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Residents Urged To Follow These 3 Steps To Qualify For FEMA/SBA Assistance
Florida – Officials are asking residents to complete three important steps to qualify for assistance from the Federal Emergency Management Agency (FEMA) and/or the Small Business Administrati… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Decrease Automation, Increase Retail Customer Satisfaction

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Decrease Automation, Increase Retail Customer Satisfaction
I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to change up our customer’s experience in our businesses. I think we have the ability to turn it around. We need a retail renaissance.   The reason why […]
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