5 Steps To Prepare For a Fashion Trade Show

5 Steps To Prepare For a Fashion Trade Show

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5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do.  There was a time when you just showed up and you could book business.  That is no longer the case.  As business at retail gets tougher the shows are not as successful for manufacturers as they used to be.  That requires you to […]
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22 Tips To Start Building A fashion business You Always Wanted

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22 Tips To Start Building A fashion business You Always Wanted
I know that if you are reading this you have always dreamed of having a fashion business.  Yet, for some reason you went into another field.  Maybe your parents talked you out of it or you just were afraid.  Since it the idea has stayed in the back of your mind as something you really […]
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7 Steps to Creating Successful Content Marketing Campaigns

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7 Steps to Creating Successful Content Marketing Campaigns
We are drowning in content. Every day, millions of blog posts are published, and most of them are fluff. Not that we don’t want to find out which Friends character we’re most like, but it’s not the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Boeing’s antics at the World Trade Organisation risk a trade war

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Boeing’s antics at the World Trade Organisation risk a trade war
GULLIVER’S regular readers might be interested in an article in this week’s print edition about Boeing’s partial victory in a case at the World Trade Organisation, brought in retaliation for subsidies that the European Union is alleged to have given Airbus, its European planemaking rival.  On May 15th the WTO’s final appeals body upheld parts […]
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What Keeps You Up At Night (In Your Fashion Business)?

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What Keeps You Up At Night (In Your Fashion Business)?
I recently asked my audience what keeps them up at night in their fashion business.  The overwhelming answer was sales.  They either didn’t have enough or in some cases not any.  They were at a loss on what to do next and felt stuck. There are many ways to grow your sales.  The most important […]
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5 Ways To Increase Traffic To Your Site

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5 Ways To Increase Traffic To Your Site
One of the big concerns for my clients has been building traffic to their website.  Either they are just starting out or do not know where to begin.  There are many reasons for that.  Usually it is because there isn’t a consistent and compelling strategy.  The following ideas will help grow you traffic. Work on […]
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Trade talks expose a chasm between China and America

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Trade talks expose a chasm between China and America
START with the good news from the trade negotiations between China and America. After weeks of threatening tariffs and counter-tariffs, representatives from the world’s two biggest economies are at last talking. Over two days of meetings in Beijing, which ended on May 4th, Chinese and American officials laid out their grievances and their demands. That, […]
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Trade wars threaten to disrupt American firms’ global supply chains

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Trade wars threaten to disrupt American firms’ global supply chains
“DON’T panic yet,” advises the sandwich king of Ohio. Robert Grote is chief executive of JE Grote Company, a family-run firm in Columbus that is a global manufacturer of pizza-preparation machines, bacon-slicers and automated sandwich-makers. Since about half of its $60m or so of annual sales comes from outside America and his firm buys speciality […]
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5 Steps To Stay Motivated When Things Aren’t Working Out In Your Fashion Business

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5 Steps To Stay Motivated When Things Aren’t Working Out In Your Fashion Business
Let’s face it.  Things go wrong.  Especially when you are in the beginning stages.  But, when things aren’t working out, and you are frustrated with your progress than it is hard to stay motivated.  So what do you do?  These are my 5 suggestions: Time to step back  – You might need to step away […]
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As clear as a London morning in October…

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As clear as a London morning in October…
Tony Robbins talks about crippling self doubt. Frank Kern talks about feeling overwhelmed. Most professional coaches talk about listening to those dastardly vile automatic thoughts. But in the end they’re all talking about the same concept. A concept that can be easily distilled into one single word… …that I’ll share with you in just a […]
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Attention Fashion Business Owners, I Need Your Advice

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Attention Fashion Business Owners, I Need Your Advice
I work hard to post you valuable content and want to continue to raise the bar. I would love to get your advice as a business owner on a couple of things. Specifically, I’m looking for what your issues are and what else you would like to see me write about.It would be great if […]
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Do You Dream of Having a Fashion Business?

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Do You Dream of Having a Fashion Business?
Many of my subscribers have fashion businesses.  However there are a few that just have a dream. They always wanted to be in the industry but for some reason or another they never pulled the trigger.  There are many reasons why they didn’t pursue it.  They got married and had children right away.  They didn’t […]
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The Jay Kim Show with Drake Sutton-Shearer, the Co-Founder and CEO of PRØHBTD Media

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The Jay Kim Show with Drake Sutton-Shearer, the Co-Founder and CEO of PRØHBTD Media
PRØHBTD has become an industry leader in creating videos and content marketing for the marijuana industry Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Quick Tips On Cash Flow In Your Fashion Business

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5 Quick Tips On Cash Flow In Your Fashion Business
Managing finances in our business has its special challenges.  One of the biggest is money comes in at certain times of the year and goes out at different times. Usually it goes out first before it comes in.  So basically it can sometimes seem like feast or famine.  How do you handle this? 1. I […]
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5 Steps to Strategically Reboot Your Brand’s Content Marketing

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5 Steps to Strategically Reboot Your Brand’s Content Marketing
Company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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A trade war between America and China takes shape

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A trade war between America and China takes shape
TALK of tariffs is in danger of developing into cries of trade war. On April 3rd America published a list of some 1,300 Chinese products it proposes to hit with tariffs of 25%. Just a day later China produced its own list, covering 106 categories. “As the Chinese saying goes, it is only polite to […]
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Is Your Fashion Business Thriving or Surviving?

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Is Your Fashion Business Thriving or Surviving?
I am always networking and meeting new people in the fashion industry.  Many of which are looking to become my client and work with me.  The other day I had a lovely conversation with a women who started her fashion business a couple of years ago.  While she was making money it was barely enough […]
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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)

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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)
Sales is the lifeblood of our industry.  No order… no income…no business.  You work hard to create a fabulous line, your prices are right, you sent emails announcing the opening of the collection.  And maybe did a trade show or two.  Many stores saw the collection and told you they liked the line.  Yet many […]
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Three Steps to Effective Customer Content and Lasting Sales-Marketing Relationships

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Three Steps to Effective Customer Content and Lasting Sales-Marketing Relationships
When Marketing and Sales collaborate on content, everyone wins: Customers get better content, and businesses see better results. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What to do when you’re creating online content? 10 easy steps.

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What to do when you’re creating online content? 10 easy steps.
Content is king. If you’ve only passed by any marketing event in the last few years, you’ve heard it more than enough. When the trend hit for the first time, every company out there went home and sta… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What You Need To Know About The Fashion Industry Today

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What You Need To Know About The Fashion Industry Today
The most important thing you need to know about the fashion industry today is how important branding is.  Branding is the  practice of creating a name, symbol or design that identifies and differentiates a product from other products.  This is done through product development and marketing.  Everything you do from designing your line to customer service […]
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Markets think trade war is good for "absolutely nothing"

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Markets think trade war is good for "absolutely nothing"
IN THE original Godzilla movie, made in Japan back in 1954, the testing of American nuclear weapons leads to the creation of a giant dinosaur that threatens to destroy not just Japan, but the rest of the world. Now Asians face another American creation that seems to be laying waste to all around it. President […]
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Should I Start a Fashion Business?

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Should I Start a Fashion Business?
“Fashion is a $1.2 trillion global industry, with more than $250 billion spent annually on fashion in the United States, according to industry analysts. Fashion and apparel industries employ 1.9 million people in the United States and have a positive impact on regional economies across the country,” according to Maloney.house.gov.  That is a pretty impressive […]
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Mining data on cab rides to show how business information flows

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Mining data on cab rides to show how business information flows
AS COMPUTING power has grown, it has become easier to uncover information hidden inside datasets that seem totally unconnected. Some recent studies have used this approach to reveal business-related information flows. One linked the movements of 18th-century share prices with the arrival of ships bringing news. Another looked at the relationship between business activity and […]
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8 Steps to Create a Killer Content Marketing Strategy

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8 Steps to Create a Killer Content Marketing Strategy
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5 Tips You Should Know Before Starting a Fashion Business

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5 Tips You Should Know Before Starting a Fashion Business
Many emerging designers contact me after a couple of years into their businesses.  They start their businesses and then realize there is a lot they don’t know and they aren’t getting anywhere.  Most times it is because they are inexperienced and don’t know what they should be doing.  So here are 5 tips on what […]
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6 Things Your Fashion Branding Must Have

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6 Things Your Fashion Branding Must Have
Great fashion branding makes your collection more desirable to your audience.  People have their go to brands that they like and seek them out when ready to shop.  Branding also informs.  When you think of Ralph Lauren or Versace you know what to expect from each company.  That is what good branding does. The following […]
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