5 Steps To Prepare For a Fashion Trade Show

5 Steps To Prepare For a Fashion Trade Show

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5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do.  There was a time when you just showed up and you could book business.  That is no longer the case.  As business at retail gets tougher the shows are not as successful for manufacturers as they used to be.  That requires you to […]
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Why you should aways do a competitive analysis for your brand.

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Why you should aways do a competitive analysis for your brand.
According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service”  In other words who do you see as your competitors and what makes you stand out from your customers. I always tell new […]
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Fashion Business Start Ups-Tip Number Six

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Fashion Business Start Ups-Tip Number Six
Tip number 6 – Create a brand for your company.  Whatever your business is, from shoes to lingerie, you must work consistently and often on branding.  These days branding is of the upmost importance. Customers want to have an emotional connection to the brands they like. Branding means that everything you do from developing your […]
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Fashion Business Start Ups – Tip Number Five

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Fashion Business Start Ups – Tip Number Five
When I speak to a potential client I always ask, “Who is your customer?”  Mostly they do not know, or they say everyone is my customer.  Bad answer.  While you can sell everyone, you cannot design and market to everyone.  Knowing and understanding who your customer is, is one of the reasons why exceptional companies […]
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Do You Feel Stuck In Your Fashion Business?

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Do You Feel Stuck In Your Fashion Business?
I speak to a lot of business owners.  They start out gung ho and ready to conquer the world.  But after a year or two they aren’t getting much traction and they don’t know what to do.  They feel stuck and sometimes are ready to throw in the towel. It is easy to get frustrated […]
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Marketing Plans: How to prepare them, how to profit from them

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Marketing Plans: How to prepare them, how to profit from them
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by […]
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Fashion Business Start Ups-Tip Number Four

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Fashion Business Start Ups-Tip Number Four
Fashion business tip number 4 – make sure you have enough start up funds to last you through you first few years. According to Equity Net the definition of Startup capital refers to the money that is required to start a new business, whether for office space, permits, licenses, inventory, product development and manufacturing, marketing […]
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Myanmar’s state-owned enterprises show how much reform is still needed

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Myanmar’s state-owned enterprises show how much reform is still needed
The bureaucratic leviathans, most still under army control, are a drag on the economy Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Fashion Business Start Ups-Tip Number Three

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Fashion Business Start Ups-Tip Number Three
Never give up! That is tip number three! It’s very easy to get discouraged in this business.  It does not have ease of entry and you might fail miserably before you see success.  But, if you learn from your mistakes and keep on keeping on till your line is so great it sells out quickly […]
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Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

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Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLERUSA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to […]
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Don’t Just Sit There – Start Your Fashion Business

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Don’t Just Sit There – Start Your Fashion Business
Are you the person that always wanted your own fashion business, and dreamed of it your whole life?  You know this is what you want to be doing but it still is just a thought and you keep putting it off. Well, you know the old saying.  Don’t just sit there — do it!  It’s […]
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Marketing Plans: How to Prepare Them, How to Use Them

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Marketing Plans: How to Prepare Them, How to Use Them
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on […]
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Fashion Business Start Ups-Tip Number Two

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Fashion Business Start Ups-Tip Number Two
This weeks tip for fashion business owners is: Focus! Focus! Focus! This is part of all my conversations with my clients.  Many entrepreneurs have what I call the bright shinny penny syndrome.  They hear of something and they want to try it. Maybe it is a fashion or trade show, or a marketing idea.   […]
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MoviePass’s useful financial horror show

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MoviePass’s useful financial horror show
There goes $242m EVEN by the standards of Hollywood, it sounds an unlikely pitch—an app that offers almost unlimited access to cinemas for $10 a month. The service, called MoviePass, pays cinemas full price for nearly every ticket that filmgoers use. By design, it loses more money the more people use it. The ending seems […]
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Fashion Business Start Ups-Tip Number One

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Fashion Business Start Ups-Tip Number One
I have decided to blog once a week with business tips for fashion start up businesses.  Each week I will go into depth on a specific idea that a fashion entrepreneur should consider using as a strategy in their business. Tip #1 –  Networking I believe it isn’t necessarily who you know but who you […]
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How To Start a Fashion Business For Less than $10,000

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How To Start a Fashion Business For Less than $10,000
So many entrepreneurs but not enough money to get started in the fashion business of your dreams.  But, what if you can start with $10,000 or less?  Would that work?  For many people that would.  So how would you begin?  First don’t quit your day job.  At least not until you business earns enough money […]
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5 Ways You Can Turn Your Fashion Business Into a Success

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5 Ways You Can Turn Your Fashion Business Into a Success
In order to have a successful fashion business you have to make a profit.  Depending on your goals you will determine how much profit you feel you need to in order to be successful.  So what are the 5 ways to increase your chances of success. First step is to have a kick ass product […]
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Seven Steps to starting an online business – Step 6 – Content Marketing

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Seven Steps to starting an online business – Step 6 – Content Marketing
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The Rise of Micro Influencers In The Fashion Industry

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The Rise of Micro Influencers In The Fashion Industry
As a fashion business owner, you’ve might have heard about micro influencers and wonder what they are. Your undoubtably know that reaching out to influencers is a good marketing strategy. The influencers includes YouTube stars, bloggers, celebrities or a mix of all of them, but what  Micro-influencers are people who have 500 – 10,000 highly engaged […]
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How To Get Quality Sales Reps For Your Fashion Business

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How To Get Quality Sales Reps For Your Fashion Business
One of the biggest issues facing fashion brands today is sales!  Or lack there of.    Most fashion entrepreneurs are creative but do not have the skill set to sell. That is why hiring good quality sales reps is an excellent solution.  The fact that you don’t need to keep them on payroll and only pay […]
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5 Things To Look For When Hiring A Sales Rep

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5 Things To Look For When Hiring A Sales Rep
Independent sales reps are business owners just like you.  While they do work for you they are not employees but more like partners that work closely with you to produce sales for your company.  If you think of them that way then you are more likely to have a successful partner ship with them.  It […]
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There is madness, but perhaps also method, in America’s trade policies

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There is madness, but perhaps also method, in America’s trade policies
DIVINING meaning in the Trump administration’s trade announcements is a thankless task. No sooner does a policy seem settled than it is thrown up in the air once more. On May 23rd, days before a scheduled meeting with the European Union and Japan on a joint trade strategy and in the middle of talks to […]
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Start-up Success Through Screen and Store

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Start-up Success Through Screen and Store
It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing success of online sales provides a constant threat to brick-and-mortar stores. Piggy in the middle? Fashion start-ups – finding brand new ways to connect with their consumers.   Many experts agree […]
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The Death Of a Fashion Business And How To Avoid It

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The Death Of a Fashion Business And How To Avoid It
Though I have had many successes launching and building multi million dollar businesses, I have had one failure.  Sometimes you learn more from your failures than you do from your successes. Here is my story. I opened a shoe store in a very trendy town that had a lot of tourists as well as wealthy […]
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22 Tips To Start Building A fashion business You Always Wanted

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22 Tips To Start Building A fashion business You Always Wanted
I know that if you are reading this you have always dreamed of having a fashion business.  Yet, for some reason you went into another field.  Maybe your parents talked you out of it or you just were afraid.  Since it the idea has stayed in the back of your mind as something you really […]
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7 Steps to Creating Successful Content Marketing Campaigns

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7 Steps to Creating Successful Content Marketing Campaigns
We are drowning in content. Every day, millions of blog posts are published, and most of them are fluff. Not that we don’t want to find out which Friends character we’re most like, but it’s not the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Boeing’s antics at the World Trade Organisation risk a trade war

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Boeing’s antics at the World Trade Organisation risk a trade war
GULLIVER’S regular readers might be interested in an article in this week’s print edition about Boeing’s partial victory in a case at the World Trade Organisation, brought in retaliation for subsidies that the European Union is alleged to have given Airbus, its European planemaking rival.  On May 15th the WTO’s final appeals body upheld parts […]
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