5 Things an Entrepreneur Should Know Before Starting A Fashion Brand

5 Things an Entrepreneur Should Know Before Starting A Fashion Brand

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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting.  But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than just knowing how to put an outfit together to succeed in the fashion industry, so more power to you if this is where you want to be; […]
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Why do new fashion businesses fail?

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Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than not having enough money.  Lots of times they do have money.  There have been many entrepreneurs that I have run across who have told me they spent […]
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Should You Kill Gated Content?

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Should You Kill Gated Content?
Are you using gated content to help you increase your leads? Stop! Gated content is failing fast. Try using these smarter marketing tactics instead. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why Your Ads Should Look 100 Years Old

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Why Your Ads Should Look 100 Years Old
Here’s how today’s ad pros are still using copywriting techniques from old-school campaigns that ran decades ago. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What is Inbound Marketing and Why You Should Care

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What is Inbound Marketing and Why You Should Care
At the core of successful digital marketing is inbound marketing – the idea of focusing on relevant and helpful content instead of interrupted content. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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How Long Will It Be Before My Fashion Startup is Profitable

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How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer to this question  depends on many different things and since each business is unique it’s hard to know how much time you will need to prepare before […]
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How to create a killer blog content plan, so you know exactly what to write about

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How to create a killer blog content plan, so you know exactly what to write about
In this post you’ll get 9 steps to formulate your own content strategy using the 1-page blog content planner template. You cannot afford to miss #4. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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Can data predict fashion trends?

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Can data predict fashion trends?
World of wardrobe IN THE film “The Devil Wears Pradaâ€�, the character of Miranda Priestly, whose role is based on a feared Vogue editor, scolds her new assistant for not understanding fashion. Fashion, she tells her, is whatever a select group of designers and critics says it is. What she does not say, however, is […]
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How to Create a Content Marketing Strategy for Your Personal Brand

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How to Create a Content Marketing Strategy for Your Personal Brand
You probably already know what branding is. It’s the look and feel of a company, like its logo and website, as well what people think of it. In other words, the brand represents the company’s Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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An overhaul of Brazilian labour law should spur job creation

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An overhaul of Brazilian labour law should spur job creation
IN THE litany of bosses’ gripes about Brazil’s inclement business climate, rigid labour laws vie for pride of place with its convoluted tax laws and its licensing rules (on everything from health and safety to protection of cultural heritage). No wonder: Brazil ranks a miserable 117th out of 138 countries on labour-market efficiency, according to […]
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4 Content Marketing Metrics You Should Know

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4 Content Marketing Metrics You Should Know
There isn’t a single metric that can successfully tell you whether your content marketing plan is working. To truly determine your blog or websites success you will need to create an array of metrics. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity

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Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity
What if you could love marketing, by finding a way to do it that aligns with your higher purpose and values… and have more of your ideal clients as a result? This is what you’ll learn by reading this book. “George Kao simplifies the art of marketing for solopreneurs and small businesses. He has a […]
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The fashion industry pays attention to plus-size women

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The fashion industry pays attention to plus-size women
Hot to trot A GOOD fit is everything, stylists often counsel, but in assessing its market America’s fashion business appears to have mislaid the measuring tape. A frequently-cited study done a few years ago by Plunkett Research, a market-research firm, found that 67% of American women were “plus-size”, meaning size 14 or larger. That figure […]
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A digital marketing and content business growth book filled with management techniques, best ideas to help:: get new customers, make more money online & build your brand globally & internationally!

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A digital marketing and content business growth book filled with management techniques, best ideas to help:: get new customers, make more money online & build your brand globally & internationally!
Why pay for this book and the 4 FREE! Bonus reads when you can download them for free with KINDLE UNLIMITED….Enjoy! 4 FREE bonus books included with this download ABSOLUTELY FREE!(See inside for details)A whopping total 122,000 + pages of jam packed information on business secrets to help raise you to the top of your […]
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How Do You Know If Your Fashion Brand Is Really Good?

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How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
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Millions of things will soon have digital twins

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Millions of things will soon have digital twins
THE factory of the future will be a building stuffed full of robots making robots. A factory in Amberg, a small town in Bavaria, is not quite that, but it gets close. The plant is run by Siemens, a German engineering giant, and it makes industrial computer-control systems, which are essential bits of kit used […]
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How Do You Know if Your Doing SEO Copywriting Right?

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How Do You Know if Your Doing SEO Copywriting Right?
  Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because someone who doesn’t know better has written it. SEO copywriting can be great content, so… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Value of Setting Goals For Your Fashion Brand

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The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t do it or they set vague wishy washy goals. Jay B. Barney and Ricky Griffin authors of “Managing Organizations: Strategy, Structure, and Behavior,” stated organizational goals serve four […]
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No-Nonsense Reasons Why You Should Attend The Content Experience

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No-Nonsense Reasons Why You Should Attend The Content Experience
This blog posts explains some fun and practical reasons for attending The Content Experience marketing conference in Toronto. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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10 Things to Know Before you Hire a Digital Marketing Agency

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10 Things to Know Before you Hire a Digital Marketing Agency
“Content is fire, and social media is gasoline,” this was posted on a social media website, and there is no denying the fact that today this quote seems very relatable. We have all been involved in Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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What Part of Your Marketing Strategy Should Be Native Content

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What Part of Your Marketing Strategy Should Be Native Content
Irena from PDFfiller writes about PDF native content strategy in the era of ads blindness and why you should create mobile distribution of your PDF content» Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Think – Engage – Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age

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Think – Engage – Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age
TRIPLE YOUR BUSINESS Digital marketing has transformed how business is done.  Today it is easier than ever to get your message in front of customers.  The problem is, it is easier for your competition, too.  So how do you make your brand stand out from the crowd?  How can tools like Google Analytics help you […]
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Why a New Fashion Company Urgently Needs a Business Plan

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Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business.  Most new entrepreneurs don’t know what it entails.  They don’t even know what their first steps should be.  That is why I advocate for a business plan.  It is a critical step in increasing your chances of success. Some people think business plans are a […]
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