5 Things To Look For When Hiring A Sales Rep

5 Things To Look For When Hiring A Sales Rep

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5 Things To Look For When Hiring A Sales Rep
Independent sales reps are business owners just like you.  While they do work for you they are not employees but more like partners that work closely with you to produce sales for your company.  If you think of them that way then you are more likely to have a successful partner ship with them.  It […]
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How To Get Quality Sales Reps For Your Fashion Business

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How To Get Quality Sales Reps For Your Fashion Business
One of the biggest issues facing fashion brands today is sales!  Or lack there of.    Most fashion entrepreneurs are creative but do not have the skill set to sell. That is why hiring good quality sales reps is an excellent solution.  The fact that you don’t need to keep them on payroll and only pay […]
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Start-up Success Through Screen and Store

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Start-up Success Through Screen and Store
It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing success of online sales provides a constant threat to brick-and-mortar stores. Piggy in the middle? Fashion start-ups – finding brand new ways to connect with their consumers.   Many experts agree […]
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How aligned are sales and content marketing teams

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How aligned are sales and content marketing teams
How aligned are sales and content marketing teams Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Death Of a Fashion Business And How To Avoid It

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The Death Of a Fashion Business And How To Avoid It
Though I have had many successes launching and building multi million dollar businesses, I have had one failure.  Sometimes you learn more from your failures than you do from your successes. Here is my story. I opened a shoe store in a very trendy town that had a lot of tourists as well as wealthy […]
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A leaked look at Facebook’s search engine for influencer marketing

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A leaked look at Facebook’s search engine for influencer marketing
Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Gazprom is enjoying a sales boom in Europe

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Gazprom is enjoying a sales boom in Europe
FEW firms have more power to heat up the cauldron of global geopolitics like Gazprom, the state-backed Russian energy producer. It supplies more than a third of the natural gas that Europeans use for power generation, heating and cooking, creating what many—especially Americans—see as an unhealthy dependence (see chart). It has used its strength to […]
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22 Tips To Start Building A fashion business You Always Wanted

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22 Tips To Start Building A fashion business You Always Wanted
I know that if you are reading this you have always dreamed of having a fashion business.  Yet, for some reason you went into another field.  Maybe your parents talked you out of it or you just were afraid.  Since it the idea has stayed in the back of your mind as something you really […]
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SaaS sales automation in growth hacking your business

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SaaS sales automation in growth hacking your business
The more you sell, the more you see that structuring the way you approach, communicate and handle clients is crucial to boosting your revenue. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What Keeps You Up At Night (In Your Fashion Business)?

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What Keeps You Up At Night (In Your Fashion Business)?
I recently asked my audience what keeps them up at night in their fashion business.  The overwhelming answer was sales.  They either didn’t have enough or in some cases not any.  They were at a loss on what to do next and felt stuck. There are many ways to grow your sales.  The most important […]
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An In-depth Look At Keyword Research and SEO for 2018

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An In-depth Look At Keyword Research and SEO for 2018
Content marketing has experienced a lot of changes over the last ten years. With the sudden rise of social media and the advancement of mobile phones, content marketing is now making use of new Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Using Analytics to Refine Your Sales Copy

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Using Analytics to Refine Your Sales Copy
Blog post at Huge Profits, Tiny List : Using Analytics to Refine Your Sales Copy When it comes to improving your copywriting, one of the best tools you have available is your web[..] Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How to Build a Branded App (and Never Look Back)

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How to Build a Branded App (and Never Look Back)
Learn how to turn your mobile app into the little content engine that could – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Ways To Increase Traffic To Your Site

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5 Ways To Increase Traffic To Your Site
One of the big concerns for my clients has been building traffic to their website.  Either they are just starting out or do not know where to begin.  There are many reasons for that.  Usually it is because there isn’t a consistent and compelling strategy.  The following ideas will help grow you traffic. Work on […]
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Content Marketing and Sales Alignment: Bridging the Gap [New Research]

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Content Marketing and Sales Alignment: Bridging the Gap [New Research]
Stop me if you’ve heard this one. Two psychiatrists walk by each other in the hallway. Each says, “Good morning.” After they pass, each one thinks, “I wonder what he really meant by that.” Have a lo… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Steps To Stay Motivated When Things Aren’t Working Out In Your Fashion Business

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5 Steps To Stay Motivated When Things Aren’t Working Out In Your Fashion Business
Let’s face it.  Things go wrong.  Especially when you are in the beginning stages.  But, when things aren’t working out, and you are frustrated with your progress than it is hard to stay motivated.  So what do you do?  These are my 5 suggestions: Time to step back  – You might need to step away […]
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As clear as a London morning in October…

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As clear as a London morning in October…
Tony Robbins talks about crippling self doubt. Frank Kern talks about feeling overwhelmed. Most professional coaches talk about listening to those dastardly vile automatic thoughts. But in the end they’re all talking about the same concept. A concept that can be easily distilled into one single word… …that I’ll share with you in just a […]
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Attention Fashion Business Owners, I Need Your Advice

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Attention Fashion Business Owners, I Need Your Advice
I work hard to post you valuable content and want to continue to raise the bar. I would love to get your advice as a business owner on a couple of things. Specifically, I’m looking for what your issues are and what else you would like to see me write about.It would be great if […]
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Do You Dream of Having a Fashion Business?

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Do You Dream of Having a Fashion Business?
Many of my subscribers have fashion businesses.  However there are a few that just have a dream. They always wanted to be in the industry but for some reason or another they never pulled the trigger.  There are many reasons why they didn’t pursue it.  They got married and had children right away.  They didn’t […]
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5 Quick Tips On Cash Flow In Your Fashion Business

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5 Quick Tips On Cash Flow In Your Fashion Business
Managing finances in our business has its special challenges.  One of the biggest is money comes in at certain times of the year and goes out at different times. Usually it goes out first before it comes in.  So basically it can sometimes seem like feast or famine.  How do you handle this? 1. I […]
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Silent Sales Machine 10.0

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Silent Sales Machine 10.0
This all time top seller is now in it’s 10th major update (Fall 2017). As one of the most read Internet business success books of all time, Jim is committed to keeping it up to date and always full of the most cutting edge ideas. Multiple online business strategies are documented as the author advises […]
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Is Your Fashion Business Thriving or Surviving?

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Is Your Fashion Business Thriving or Surviving?
I am always networking and meeting new people in the fashion industry.  Many of which are looking to become my client and work with me.  The other day I had a lovely conversation with a women who started her fashion business a couple of years ago.  While she was making money it was barely enough […]
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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)

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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)
Sales is the lifeblood of our industry.  No order… no income…no business.  You work hard to create a fabulous line, your prices are right, you sent emails announcing the opening of the collection.  And maybe did a trade show or two.  Many stores saw the collection and told you they liked the line.  Yet many […]
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Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does!

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Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does!
It’s finally here! In this short and powerful book, network marketing experts Ray and Jessica Higdon teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. Social media has been called the “gold rush” of the 21st […]
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What You Need To Know About The Fashion Industry Today

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What You Need To Know About The Fashion Industry Today
The most important thing you need to know about the fashion industry today is how important branding is.  Branding is the  practice of creating a name, symbol or design that identifies and differentiates a product from other products.  This is done through product development and marketing.  Everything you do from designing your line to customer service […]
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Should I Start a Fashion Business?

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Should I Start a Fashion Business?
“Fashion is a $1.2 trillion global industry, with more than $250 billion spent annually on fashion in the United States, according to industry analysts. Fashion and apparel industries employ 1.9 million people in the United States and have a positive impact on regional economies across the country,” according to Maloney.house.gov.  That is a pretty impressive […]
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5 Tips You Should Know Before Starting a Fashion Business

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5 Tips You Should Know Before Starting a Fashion Business
Many emerging designers contact me after a couple of years into their businesses.  They start their businesses and then realize there is a lot they don’t know and they aren’t getting anywhere.  Most times it is because they are inexperienced and don’t know what they should be doing.  So here are 5 tips on what […]
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