5 Tips On Creating A Stunning Lookbook

5 Tips On Creating A Stunning Lookbook

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5 Tips On Creating A Stunning Lookbook
  These days a look book is crucial for a fashion brand.  It has become the essential communication tool for marketing your company.   If you don’t know what it is, a look book is set of photographs displaying a fashion designer’s new collection. You can use your lookbook for everything from letting your buyers […]
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5 Tips to Create & Run Results Oriented Content Marketing Campaigns

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5 Tips to Create & Run Results Oriented Content Marketing Campaigns
Content marketing has multiple benefits, with the apt strategy you can attract more traffic and build brand recognition. The budget for content marketing is not Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why do new fashion businesses fail?

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Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than not having enough money.  Lots of times they do have money.  There have been many entrepreneurs that I have run across who have told me they spent […]
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3 Tips to Improve Your Copywriting

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3 Tips to Improve Your Copywriting
3 Tips to Improve Your Copywriting is the subject of this post. Everyone needs to improve copywriting skills to make their ads more effective. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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7 Copywriting Tips For A Killer Vacation Rental Listing (with examples)

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7 Copywriting Tips For A Killer Vacation Rental Listing (with examples)
Having a punchy, informative yet alluring listing description can be the diference between smashing the bookings and having a sad, lonely property that’s empty most of the year. Check out… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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How Long Will It Be Before My Fashion Startup is Profitable

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How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer to this question  depends on many different things and since each business is unique it’s hard to know how much time you will need to prepare before […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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7 tips to improve copywriting skills

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7 tips to improve copywriting skills
Writing brilliant copy will enable you to build a better rapport with your audience, and since this is an essential part of encouraging a flow through the funnel to conversion, you’ll want to make su… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Tips for Awesome SEO Copywriting

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5 Tips for Awesome SEO Copywriting
A copywriter is that person who can come up with all the catchy campaign phrases, write amazing press releases, and keep you entertained while subtly introducing a brand/service or product you soon Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Want to Resonate with Your Audience? Here Are a Few Copywriting Tips

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Want to Resonate with Your Audience? Here  Are a Few Copywriting Tips
Connecting with your audience will strengthen your relationship. Read this article to get simple copywriting tips that will help you relate with them. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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How to Define and Create Quality Content: Tips From 35+ Experts

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How to Define and Create Quality Content: Tips From 35+ Experts
We’re calling it: Quality wins over quantity. Hear from 35+ content experts on how they define and achieve quality content – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How Do You Know If Your Fashion Brand Is Really Good?

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How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
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6 Tips To Create A Blog That Drives Sales And Boosts User Engagement

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6 Tips To Create A Blog That Drives Sales And Boosts User Engagement
Way back before content marketing became a buzzword, it used to be that the simple fact of having a blog was enough to make brands feel they Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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4 Easy Steps to Creating Content for an Account-Based Marketing Strategy

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4 Easy Steps to Creating Content for an Account-Based Marketing Strategy
B2B marketing is currently being revolutionized by the onset of account-based marketing (ABM). Of course, we’ve heard of marketing being “revolutionized” before, so what’s different about ABM? The tr… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Value of Setting Goals For Your Fashion Brand

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The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t do it or they set vague wishy washy goals. Jay B. Barney and Ricky Griffin authors of “Managing Organizations: Strategy, Structure, and Behavior,” stated organizational goals serve four […]
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3 Tips to Create Content And Social Media Marketing That Sells

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3 Tips to Create Content And Social Media Marketing That Sells
With the pressure on financial marketers to demonstrate ROI intensifying, it’s more important than ever to understand the buyer’s journey and create conten Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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Why a New Fashion Company Urgently Needs a Business Plan

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Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business.  Most new entrepreneurs don’t know what it entails.  They don’t even know what their first steps should be.  That is why I advocate for a business plan.  It is a critical step in increasing your chances of success. Some people think business plans are a […]
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Essential Tips For Money Management In Small Business

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Essential Tips For Money Management In Small Business
Ngtrend Network is the leading portal for investment and business guide ensuring growth and ful performace Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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Interactive Quiz: 5 Steps to Creating a Stellar Content Experience

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Interactive Quiz: 5 Steps to Creating a Stellar Content Experience
Take this short quiz from TopRank Marketing and SnapApp to determine if the content experience you’re creating for your audience is a hit or miss. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Content Marketing: Five Steps For Creating Insatiable Posts That Rank

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Content Marketing: Five Steps For Creating Insatiable Posts That Rank
Properly marketing your content online is one of the most powerful strategies for gaining increased visibility on Google’s SERPs. When done correctly, it’s very possible to rank for highly competitive keywords. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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Manifesto: 3 Tips for Adopting a Growth Hacking Mentality

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Manifesto: 3 Tips for Adopting a Growth Hacking Mentality
In the nonprofit sector, we wear a lot of hats. We all do it anyway because we care about the mission. We are a passionate bunch. But let’s face Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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