Everyone Loves A Good Makeover

Everyone Loves A Good Makeover

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Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon.  They offered him a new look as well as new clothes.  This man, who at 55 years old homeless for 25 years, went from looking homeless to looking like a hipster.  The locals who knew him […]
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Why do new fashion businesses fail?

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Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than not having enough money.  Lots of times they do have money.  There have been many entrepreneurs that I have run across who have told me they spent […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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Farm management needs good record keeping (part 2)

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Farm management needs good record keeping (part 2)
In these articles we look at the importance of keeping records as part of farm management, no matter how small or large your farming business may be. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How Long Will It Be Before My Fashion Startup is Profitable

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How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer to this question  depends on many different things and since each business is unique it’s hard to know how much time you will need to prepare before […]
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Investors prefer airlines with good customer service

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Investors prefer airlines with good customer service
THE trend seems clear. Spirit Airlines became the most profitable carrier in America at the same time that it was the most complained about. Frontier Airlines cut costs, became a no-frills budget carrier, and went from posting big losses to notching big gains. American, Delta and United scrambled to keep up, slashed comforts and amenities, […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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How Do You Know If Your Fashion Brand Is Really Good?

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How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
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The Value of Setting Goals For Your Fashion Brand

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The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t do it or they set vague wishy washy goals. Jay B. Barney and Ricky Griffin authors of “Managing Organizations: Strategy, Structure, and Behavior,” stated organizational goals serve four […]
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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Good news for business — costs of B2B video production content is at an all time low!

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Good news for business — costs of B2B video production content is at an all time low!
web video marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why a New Fashion Company Urgently Needs a Business Plan

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Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business.  Most new entrepreneurs don’t know what it entails.  They don’t even know what their first steps should be.  That is why I advocate for a business plan.  It is a critical step in increasing your chances of success. Some people think business plans are a […]
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Best Content Marketing Toolkit That’ll good Your Search Traffic

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Best Content Marketing Toolkit That’ll good Your Search Traffic
Best Content Marketing Toolkit That’ll good Your Search Traffic Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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How to Write Better Blog Posts Than Everyone Else

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How to Write Better Blog Posts Than Everyone Else
How to come up with better blog post ideas than everyone else? This is the question I am facing anytime I plan content for my company. Content marketing isn’t a trivial thing. It’s an art and you can Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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Top 15 Recession Marketing Strategies For Small Businesses: Rationed Short Guide For Mature Minds That Seek Good Advice And Not To Be Lectured (Easy To Read, Straight To The Point, Zero Fluff)

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Top 15 Recession Marketing Strategies For Small Businesses: Rationed Short Guide For Mature Minds That Seek Good Advice And Not To Be Lectured (Easy To Read, Straight To The Point, Zero Fluff)
WARNING: This Rationed Short Guide specially designed for Mature Minds that Seek Good Advice and NOT to be Lectured. It’s Easy To Read, Straight To The Point, and with Zero Fluff… Top 15 Recession Strategies For Small Businesses Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Clues Your Sales Team Is Not Up To Snuff

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5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When […]
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Are there really only 21 good Copywriting Hacks?

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Are there really only 21 good Copywriting Hacks?
Hugh asks me why I haven’t given him more copywriting hacks to work with. My answer is that if I offered 101 instead of 21, nobody would use them. Agree? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The 5 Challenges A Fashion Entrepreneur Faces

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The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is running around naked, so someone is selling something, why shouldn’t it be you? You do need to solve the challenges a fashion entrepreneur faces.  Here what I […]
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Airport terminals for the super-rich might be best for everyone

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Airport terminals for the super-rich might be best for everyone
ON MAY 7th a fist-fight broke out on a Southwest Airlines flight that had just landed at Bob Hope Airport in Burbank, California. The violence began when a passenger accused another of “messing with his chair”. It was, inevitably, captured on video and quickly spread on social media. Twenty miles down the road, Los Angeles […]
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The Power of Good Copy: A #Bufferchat Recap

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The Power of Good Copy: A #Bufferchat Recap
This week on #bufferchat, we discussed the power of copywriting and how to write compelling, meaningful, actio Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What Is Your Fashion Brands Unique Selling Proposition?

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What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP?  Your USP is what makes your business different from your competition. According to Theodore Levitt, author and professor at Harvard Business School. “Differentiation is one of the most important strategic and tactical activities in which companies must constantly […]
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