How Do You Know If Your Fashion Brand Is Really Good?

How Do You Know If Your Fashion Brand Is Really Good?

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How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
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Can data predict fashion trends?

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Can data predict fashion trends?
World of wardrobe IN THE film “The Devil Wears Pradaâ€�, the character of Miranda Priestly, whose role is based on a feared Vogue editor, scolds her new assistant for not understanding fashion. Fashion, she tells her, is whatever a select group of designers and critics says it is. What she does not say, however, is […]
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How to Create a Content Marketing Strategy for Your Personal Brand

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How to Create a Content Marketing Strategy for Your Personal Brand
You probably already know what branding is. It’s the look and feel of a company, like its logo and website, as well what people think of it. In other words, the brand represents the company’s Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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4 Content Marketing Metrics You Should Know

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4 Content Marketing Metrics You Should Know
There isn’t a single metric that can successfully tell you whether your content marketing plan is working. To truly determine your blog or websites success you will need to create an array of metrics. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity

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Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity
What if you could love marketing, by finding a way to do it that aligns with your higher purpose and values… and have more of your ideal clients as a result? This is what you’ll learn by reading this book. “George Kao simplifies the art of marketing for solopreneurs and small businesses. He has a […]
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The fashion industry pays attention to plus-size women

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The fashion industry pays attention to plus-size women
Hot to trot A GOOD fit is everything, stylists often counsel, but in assessing its market America’s fashion business appears to have mislaid the measuring tape. A frequently-cited study done a few years ago by Plunkett Research, a market-research firm, found that 67% of American women were “plus-size”, meaning size 14 or larger. That figure […]
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A digital marketing and content business growth book filled with management techniques, best ideas to help:: get new customers, make more money online & build your brand globally & internationally!

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A digital marketing and content business growth book filled with management techniques, best ideas to help:: get new customers, make more money online & build your brand globally & internationally!
Why pay for this book and the 4 FREE! Bonus reads when you can download them for free with KINDLE UNLIMITED….Enjoy! 4 FREE bonus books included with this download ABSOLUTELY FREE!(See inside for details)A whopping total 122,000 + pages of jam packed information on business secrets to help raise you to the top of your […]
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How Do You Know if Your Doing SEO Copywriting Right?

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How Do You Know if Your Doing SEO Copywriting Right?
  Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because someone who doesn’t know better has written it. SEO copywriting can be great content, so… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Value of Setting Goals For Your Fashion Brand

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The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t do it or they set vague wishy washy goals. Jay B. Barney and Ricky Griffin authors of “Managing Organizations: Strategy, Structure, and Behavior,” stated organizational goals serve four […]
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10 Things to Know Before you Hire a Digital Marketing Agency

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10 Things to Know Before you Hire a Digital Marketing Agency
“Content is fire, and social media is gasoline,” this was posted on a social media website, and there is no denying the fact that today this quote seems very relatable. We have all been involved in Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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Good news for business — costs of B2B video production content is at an all time low!

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Good news for business — costs of B2B video production content is at an all time low!
web video marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Think – Engage – Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age

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Think – Engage – Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age
TRIPLE YOUR BUSINESS Digital marketing has transformed how business is done.  Today it is easier than ever to get your message in front of customers.  The problem is, it is easier for your competition, too.  So how do you make your brand stand out from the crowd?  How can tools like Google Analytics help you […]
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Why a New Fashion Company Urgently Needs a Business Plan

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Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business.  Most new entrepreneurs don’t know what it entails.  They don’t even know what their first steps should be.  That is why I advocate for a business plan.  It is a critical step in increasing your chances of success. Some people think business plans are a […]
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Best Content Marketing Toolkit That’ll good Your Search Traffic

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Best Content Marketing Toolkit That’ll good Your Search Traffic
Best Content Marketing Toolkit That’ll good Your Search Traffic Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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Are big brand copywriting clients right for your business?

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Are big brand copywriting clients right for your business?
The lure of big brand copywriting clients is strong but is the reality of working with them all its cracked up to be? This post discusses the pros and cons. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The old-time copywriting secrets you need to know to write a great sales letter

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The old-time copywriting secrets you need to know to write a great sales letter
Lots of people like to tell you how to write copy. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Instagram Marketing That Sells: The Secrets They Don’t Want You To Know (IMTS)

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Instagram Marketing That Sells: The Secrets They Don’t Want You To Know (IMTS)
WHAT PEOPLE ARE SAYING ABOUT THE SERIES: “Jose has helped me tremendously with learning Instagram. He is very passionate about it and is an expert on it. He went out of his way to provide one-on-one personal assistance to me. He helped me grow my following to reach the thousands. Highly recommend.”- Pamela WHAT PEOPLE […]
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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Top 15 Recession Marketing Strategies For Small Businesses: Rationed Short Guide For Mature Minds That Seek Good Advice And Not To Be Lectured (Easy To Read, Straight To The Point, Zero Fluff)

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Top 15 Recession Marketing Strategies For Small Businesses: Rationed Short Guide For Mature Minds That Seek Good Advice And Not To Be Lectured (Easy To Read, Straight To The Point, Zero Fluff)
WARNING: This Rationed Short Guide specially designed for Mature Minds that Seek Good Advice and NOT to be Lectured. It’s Easy To Read, Straight To The Point, and with Zero Fluff… Top 15 Recession Strategies For Small Businesses Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Clues Your Sales Team Is Not Up To Snuff

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5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When […]
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Are there really only 21 good Copywriting Hacks?

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Are there really only 21 good Copywriting Hacks?
Hugh asks me why I haven’t given him more copywriting hacks to work with. My answer is that if I offered 101 instead of 21, nobody would use them. Agree? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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