How Do You Know If Your Fashion Brand Is Really Good?

How Do You Know If Your Fashion Brand Is Really Good?

click photo for more information
How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
0
216

Comments

Write a comment

5 Inspirational Brand Storytelling Examples To Energize Your Content Marketing

click photo for more information
5 Inspirational Brand Storytelling Examples To Energize Your Content Marketing
This article looks at 5 inspirational brand storytelling examples, and the ingredients for what makes them all so special. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
21
36

Make Over Your Fashion Business in Four Steps

click photo for more information
Make Over Your Fashion Business in Four Steps
  In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current state of your business doesn’t fit your original “vision.” Maybe you have a new vision that you want to make reality. Or the most obvious reason: you’re […]
2
24

10 Content Marketing Trends You Need To Know For Success

click photo for more information
10 Content Marketing Trends You Need To Know For Success
40Billion Team posted on their whiteboard: 10 Content Marketing Trends You Need To Know For Success Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
9
39

5 Things You Must Know About Your Buyer Persona To Generate Leads

click photo for more information
5 Things You Must Know About Your Buyer Persona To Generate Leads
Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
4
46

Social Marketing: Changing Behaviors for Good

click photo for more information
Social Marketing: Changing Behaviors for Good
Turning Principle into Practice   Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a […]
5
50

South Korea’s antitrust tsar has a good shot at taming the chaebol

click photo for more information
South Korea’s antitrust tsar has a good shot at taming the chaebol
AS KIM SANG-JO was preparing last May to make the switch from snappy shareholder activist to a regulatory role as South Korea’s fair-trade commissioner, he had a simple message for the country’s big conglomerates: “Please do not break the law.” Not one to make bosses quake in their brogues, exactly. And yet the chaebol, as […]
3
28

Do Companies Really Mean It When They Say They Are Committed to Excellent Service

click photo for more information
Do Companies Really Mean It When They Say They Are Committed to Excellent Service
I really like the success guru Darren Hardy, author of the Compound Effect.  Or at least I did.  I bought a program of his  that I though seemed really good.  I only listened to the first part of 12 and knew it wasn’t for me.  Since he guarantees his products I filled out his contact […]
17
72

Snap Your Brand Into Success

click photo for more information
Snap Your Brand Into Success
Who would imagine that a ten second video is all a potential customer needs to decide to shop your business?   Snapchat has been one of the top social media platforms used worldwide, and it doesn’t look like it’s going away anytime soon with over 150 million daily users, according to Business Insider.   The […]
8
54

What is brand tone of voice and why does it matter?

click photo for more information
What is brand tone of voice and why does it matter?
If you’ve been around enough marketers, you’ll have heard the phrase ‘brand tone of voice’ at least once. But do you really know what it means? And more importantly, why it matters. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
1
47

Come trovare il social influencer giusto per il tuo brand

click photo for more information
Come trovare il social influencer giusto per il tuo brand
Mentre molte di queste immagini sono create da content creator onesti, il social influencer marketing può facilmente addentrarsi in un mondo oscuro dove gli utenti fanno un uso improprio del sistema.… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
5
54

The Importance of Staying True To Your Brand

click photo for more information
The Importance of Staying True To Your Brand
As a consultant in the fashion industry I meet many emerging designers.  The first question I ask when I speak to them is “who is your customer?”  They either tell me they’re unsure or they say everyone.  The problem with those answers is they have trouble developing a brand because they don’t have a unique […]
6
48

Content That Makes an Impact: WHOSAY's Jena Sereni to Moderate Brand Innovators Panel

click photo for more information
Content That Makes an Impact: WHOSAY's Jena Sereni to Moderate Brand Innovators Panel
The WHOSAY VP of Marketing & Creative Services will be joined by leading marketers who will discuss at Brand Innovators the three main approaches to creating content that resonates. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
10
48

4 Paid Search Mistakes You Didn't Know You Were Making

click photo for more information
4 Paid Search Mistakes You Didn't Know You Were Making
Growth hacking through unpaid social media was popular several years ago, but as any SEM expert can tell you now, those days are over. You have to pay to play if you want any return for your marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
1
49

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

click photo for more information
The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
Influencer marketers ignore the standards for disclosure and transparency at their (and their brand clients’) peril – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
3
59

Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want

click photo for more information
Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want
THE #1 BOOK ON MOTORSPORTS MARKETING AND RACING SPONSORSHIPS Learn how to raise money to race and give sponsors what they really want from their investment in your race team. This book contains advice from over 30 professional racers and marketing executives on how to create winning sponsorship proposals and develop effective activation programs for […]
4
52

Merging Social and Video Marketing to Better Position Your Ecommerce Brand

click photo for more information
Merging Social and Video Marketing to Better Position Your Ecommerce Brand
Demand for video content is rising at a record pace. Recent polls have shown that 43% of online users would like to see more video content. The ROI of video marketing is tremendous for brands that Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
2
51

Using Content Marketing to Build Your Personal Brand – Lee Robinson

click photo for more information
Using Content Marketing to Build Your Personal Brand – Lee Robinson
How to transform your online presence, drive more traffic to your website, and sell yourself. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
5
55

Major Changes At Burberrys

click photo for more information
Major Changes At Burberrys
Burberry was founded in 1856, making it a staple in our closet for generations. Where would fashion be today without those trench coats? The departure of the president, one of the faces that made the brand what it is today, could throw the company for a loop. It was announced in late October that Christopher […]
5
52

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!

click photo for more information
The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
Let’s face it – the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools […]
22
74

Hacking Instagram Growth: What You Don't Know Could Hurt Your Account And Reputation

click photo for more information
Hacking Instagram Growth: What You Don't Know Could Hurt Your Account And Reputation
It seems like if you want to grow your business today, you need to put a lot of work into building a strong social presence. After testing Instagram automation bots, this is why you should never use Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
2
80

Kate Spade Bought Out By Coach

click photo for more information
Kate Spade Bought Out By Coach
  It’s time to start making our holiday wish list and every woman has put a designer purse at the top of that list. One of our favorite purse brands that we hope to see under the tree has now been sold to an iconic company.   Companies buy each other out in the fashion […]
58
85

Marketing Growth Secret: Growth hacking, Marketing, PR and Brand strategies to lead your startup to success.

click photo for more information
Marketing Growth Secret: Growth hacking, Marketing, PR and Brand strategies to lead your startup to success.
This book presents proven marketing, growth hacking, PR and brand strategies that any entrepreneur can put immediately into action. Marketing Growth Secret is not another AirBnB or Uber case study, but an actionable guide on how to scale your startup or small business and make money. Whether you are a digital marketer looking for innovative […]
4
102

BJ Wilson, Can She Rescue Your Retail Business?

click photo for more information
BJ Wilson, Can She Rescue Your Retail Business?
BJ Wilson and Company, a professional wardrobe-consulting firm, started up in Fort Worth, Texas, in 1983. The company also offers services in personal styling, special event styling, personal shopping, travel packing and gift buying. Believe it or not, BJ Wilson, the owner, founder and image consultant for the company, didn’t always want to go into […]
16
78

Is The Fashion Customer Getting Bored With Dressing Too Casually?

click photo for more information
Is The Fashion Customer Getting Bored With Dressing Too Casually?
You know that feeling when you dress up for an important business meeting, a wedding, a first date? You put on that dress and heels, or a sports coat and shined-up shoes, and feel like a million bucks. Don’t you think, “I wish I could dress like this every day?” We spend a majority of […]
3
93

Five Qualities a Successful Fashion Entrepreneur Has

click photo for more information
Five Qualities a Successful Fashion Entrepreneur Has
Sometimes I think of Entrepreneurs as being a breed apart from most people. I talk to many and they say things like, “I feel like I was meant to do thisâ€� or “I will have major regrets if I don’tâ€�. Or “I dreamt of this my whole likeâ€�. The following qualities are what I have […]
6
106

5 Mistakes to Avoid as a Fashion Entrepreneur

click photo for more information
5 Mistakes to Avoid as a Fashion Entrepreneur
Mistakes are part of life. They most definitely are part of business.   It is important to learn from them. But, even better if you learn from others. Here are 5 that you should avoid.   Treating employees unfairly   An employee will only work hard if they feel like they are respected at the business. […]
1
100
load more posts