How Well Do You Know Your Market?

How Well Do You Know Your Market?

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How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your market” is a group composed of characteristics which are used to identify a specific target group of consumers or of a market segment and can be understood […]
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Why do new fashion businesses fail?

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Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than not having enough money.  Lots of times they do have money.  There have been many entrepreneurs that I have run across who have told me they spent […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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How Long Will It Be Before My Fashion Startup is Profitable

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How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer to this question  depends on many different things and since each business is unique it’s hard to know how much time you will need to prepare before […]
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How to create a killer blog content plan, so you know exactly what to write about

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How to create a killer blog content plan, so you know exactly what to write about
In this post you’ll get 9 steps to formulate your own content strategy using the 1-page blog content planner template. You cannot afford to miss #4. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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4 Content Marketing Metrics You Should Know

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4 Content Marketing Metrics You Should Know
There isn’t a single metric that can successfully tell you whether your content marketing plan is working. To truly determine your blog or websites success you will need to create an array of metrics. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How Do You Know If Your Fashion Brand Is Really Good?

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How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
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How Do You Know if Your Doing SEO Copywriting Right?

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How Do You Know if Your Doing SEO Copywriting Right?
  Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because someone who doesn’t know better has written it. SEO copywriting can be great content, so… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Value of Setting Goals For Your Fashion Brand

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The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t do it or they set vague wishy washy goals. Jay B. Barney and Ricky Griffin authors of “Managing Organizations: Strategy, Structure, and Behavior,” stated organizational goals serve four […]
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10 Things to Know Before you Hire a Digital Marketing Agency

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10 Things to Know Before you Hire a Digital Marketing Agency
“Content is fire, and social media is gasoline,” this was posted on a social media website, and there is no denying the fact that today this quote seems very relatable. We have all been involved in Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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International brands on the Chinese market !

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International brands on the Chinese market !
Chinese companies Focus on :  Leadership & Management Strategy Sales & Marketing Finance Human Resources IT, Production & Logistics Career & Self-Development Small Business Economics & Politics Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why a New Fashion Company Urgently Needs a Business Plan

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Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business.  Most new entrepreneurs don’t know what it entails.  They don’t even know what their first steps should be.  That is why I advocate for a business plan.  It is a critical step in increasing your chances of success. Some people think business plans are a […]
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Fund managers rarely outperform the market for long

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Fund managers rarely outperform the market for long
THE big investment shift of recent years is from active to passive. Clients have been buying index funds, which passively track a benchmark like the S&P 500 index, and shunning fund managers who actively try to pick the best shares. One reason for the shift is that passive managers charge lower fees than active funds. […]
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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The old-time copywriting secrets you need to know to write a great sales letter

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The old-time copywriting secrets you need to know to write a great sales letter
Lots of people like to tell you how to write copy. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Instagram Marketing That Sells: The Secrets They Don’t Want You To Know (IMTS)

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Instagram Marketing That Sells: The Secrets They Don’t Want You To Know (IMTS)
WHAT PEOPLE ARE SAYING ABOUT THE SERIES: “Jose has helped me tremendously with learning Instagram. He is very passionate about it and is an expert on it. He went out of his way to provide one-on-one personal assistance to me. He helped me grow my following to reach the thousands. Highly recommend.”- Pamela WHAT PEOPLE […]
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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12 Time Management Tips – Do You Manage your Time Well?

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12 Time Management Tips – Do You Manage your Time Well?
Time is a resource that is constantly being lost.  It is one of those things that once lost, you never get back and most people regret wasting at some point in their life. Good time management helps Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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5 Clues Your Sales Team Is Not Up To Snuff

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5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When […]
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The 5 Challenges A Fashion Entrepreneur Faces

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The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is running around naked, so someone is selling something, why shouldn’t it be you? You do need to solve the challenges a fashion entrepreneur faces.  Here what I […]
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A British firm plans a secondary market for crowd-funded shares

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A British firm plans a secondary market for crowd-funded shares
EVERYONE would like a piece of the next Google or Facebook. But the big venture-capital (VC) firms do not usually raise money from small investors. And some entrepreneurs complain that it is hard to get noticed by the hotshots in the VC industry. Hence the enthusiasm for crowd-funding, where small investors can buy a stake […]
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