The dark and gloomy future of retail that doesn’t have to be.

The dark and gloomy future of retail that doesn’t have to be.

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The dark and gloomy future of retail that doesn’t have to be.
Yesterday my son (who’s been investing in stocks since he was 14 years old) and I discussed the future of Macys. A stock he owned. He asked me if I knew 3 years ago that Macys would be having trouble. I answered yes. Retail stores in general are sweating a very uphill climb. Of course […]
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Why do new fashion businesses fail?

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Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than not having enough money.  Lots of times they do have money.  There have been many entrepreneurs that I have run across who have told me they spent […]
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The Future of Marketing Isn’t Social Media

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The Future of Marketing Isn’t Social Media
Content marketers are on a collision course with harsh reality. They can either repeat the sins of the last decade — producing endless streams of flavourless content — or they can eliminate the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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How to get started when you have zero experience and zero confidence…

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How to get started when you have zero experience and zero confidence…
It’s Monday, which means it’s time to dig in the ol’ mailbox! Remember, every Monday is Mailbox Monday where I answer YOUR questions on marketing, selling, copywriting, business-building, and more… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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A crucial interest-rate benchmark faces a murky future

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A crucial interest-rate benchmark faces a murky future
EVERY working day, shortly before noon, British time, the London Interbank Offered Rate, or LIBOR, is published. For five currencies and seven maturities, from overnight to 12 months, it is the average, trimmed of outliers, of up to 20 banks’ estimates of the interest rate at which they can borrow from other banks. It is […]
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How Long Will It Be Before My Fashion Startup is Profitable

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How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer to this question  depends on many different things and since each business is unique it’s hard to know how much time you will need to prepare before […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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Tech stocks have regained their dotcom-era highs

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Tech stocks have regained their dotcom-era highs
CAST your mind back to when Bill Clinton was president, Tony Blair and Vladimir Putin were fresh-faced new leaders and tweeting was strictly for the birds. That was when technology stocks, as measured by the S&P 500 tech index, last traded at their current levels. The horrendous decline in share prices that followed the peak […]
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Are you selling enough brick and mortar stores?

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Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
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How Do You Know If Your Fashion Brand Is Really Good?

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How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
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Millions of things will soon have digital twins

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Millions of things will soon have digital twins
THE factory of the future will be a building stuffed full of robots making robots. A factory in Amberg, a small town in Bavaria, is not quite that, but it gets close. The plant is run by Siemens, a German engineering giant, and it makes industrial computer-control systems, which are essential bits of kit used […]
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The Value of Setting Goals For Your Fashion Brand

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The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t do it or they set vague wishy washy goals. Jay B. Barney and Ricky Griffin authors of “Managing Organizations: Strategy, Structure, and Behavior,” stated organizational goals serve four […]
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Screeners at Minneapolis airport are reported to have a 94% failure rate

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Screeners at Minneapolis airport are reported to have a 94% failure rate
TWO more airports have joined Abu Dhabi in having a laptop ban lifted. On July 5th passengers flying from Dubai or Istanbul to America were told that they will once more be allowed to take large electronic devices into plane cabins, rather than having to stow them in the hold, which they have been required to […]
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Are You Creating An Outstanding Brand Experience?

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Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
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Why a New Fashion Company Urgently Needs a Business Plan

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Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business.  Most new entrepreneurs don’t know what it entails.  They don’t even know what their first steps should be.  That is why I advocate for a business plan.  It is a critical step in increasing your chances of success. Some people think business plans are a […]
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Flyers may soon have their books and magazines screened

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Flyers may soon have their books and magazines screened
TO THE many invasions of privacy that have become commonplace in air travel—the pat-downs, the hand swabs, the shoe removal, the endless rummaging through luggage by security agents—one more may soon need to be added: the examination of reading material. Last month, America’s Transportation Security Administration (TSA) ran tests at airports in California and Missouri […]
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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Businesses still do not have a cyber security plan

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Businesses still do not have a cyber security plan
Nearly half (45 per cent) of small businesses don’t have a cyber security plan for their business according to research by Smith & Williamson, the accountancy, investment management and tax group. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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Why online video is the future of content marketing

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Why online video is the future of content marketing
web video marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Clues Your Sales Team Is Not Up To Snuff

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5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that is a sign something is wrong. While most times the problem is product driven sometimes it is the sales team that is failing to have results. When […]
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The 5 Challenges A Fashion Entrepreneur Faces

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The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is running around naked, so someone is selling something, why shouldn’t it be you? You do need to solve the challenges a fashion entrepreneur faces.  Here what I […]
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Social Media Marketing – when you have NO CLUE!: Youtube, Instagram, Pinterest, Twitter, Facebook (Beginner Internet Marketing Series) (Volume 4)

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Social Media Marketing – when you have NO CLUE!: Youtube, Instagram, Pinterest, Twitter, Facebook (Beginner Internet Marketing Series) (Volume 4)
SOCIAL MEDIA MARKETING + FREE BONUS STEP-BY-STEP: Winning, Easy-to-Follow Strategies for Building a Large Following on Social Media Youtube – Instagram – Pinterest – Twitter – Facebook Learn how to make money with your Social Networks and how to market your brand most effectively Each Chapter is set up as follows: – Overview and Current […]
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