Why Branding Is Important In Fashion

Why Branding Is Important In Fashion

click photo for more information
Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
0
124

Comments

Write a comment

Kate Spade Bought Out By Coach

click photo for more information
Kate Spade Bought Out By Coach
  It’s time to start making our holiday wish list and every woman has put a designer purse at the top of that list. One of our favorite purse brands that we hope to see under the tree has now been sold to an iconic company.   Companies buy each other out in the fashion […]
58
48

BJ Wilson, Can She Rescue Your Retail Business?

click photo for more information
BJ Wilson, Can She Rescue Your Retail Business?
BJ Wilson and Company, a professional wardrobe-consulting firm, started up in Fort Worth, Texas, in 1983. The company also offers services in personal styling, special event styling, personal shopping, travel packing and gift buying. Believe it or not, BJ Wilson, the owner, founder and image consultant for the company, didn’t always want to go into […]
16
48

Is The Fashion Customer Getting Bored With Dressing Too Casually?

click photo for more information
Is The Fashion Customer Getting Bored With Dressing Too Casually?
You know that feeling when you dress up for an important business meeting, a wedding, a first date? You put on that dress and heels, or a sports coat and shined-up shoes, and feel like a million bucks. Don’t you think, “I wish I could dress like this every day?” We spend a majority of […]
3
57

Five Qualities a Successful Fashion Entrepreneur Has

click photo for more information
Five Qualities a Successful Fashion Entrepreneur Has
Sometimes I think of Entrepreneurs as being a breed apart from most people. I talk to many and they say things like, “I feel like I was meant to do thisâ€� or “I will have major regrets if I don’tâ€�. Or “I dreamt of this my whole likeâ€�. The following qualities are what I have […]
6
75

5 Mistakes to Avoid as a Fashion Entrepreneur

click photo for more information
5 Mistakes to Avoid as a Fashion Entrepreneur
Mistakes are part of life. They most definitely are part of business.   It is important to learn from them. But, even better if you learn from others. Here are 5 that you should avoid.   Treating employees unfairly   An employee will only work hard if they feel like they are respected at the business. […]
1
64

Are You Creating An Outstanding Brand Experience?

click photo for more information
Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
9
111

Decrease Automation, Increase Retail Customer Satisfaction

click photo for more information
Decrease Automation, Increase Retail Customer Satisfaction
I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to change up our customer’s experience in our businesses. I think we have the ability to turn it around. We need a retail renaissance.   The reason why […]
0
86

5 Ways To Increase Your Fashion Business Sales?

click photo for more information
5 Ways To Increase Your Fashion Business Sales?
Fashion entrepreneurs have one thing in common.  They always seek to grow their businesses.  They see themselves as a major brand and rightfully so.  While they may not necessarily want a billion dollar brand a $20 million brand can make them very happy.  So how do they do that?  Here is what I suggest. Expand […]
0
68

Does Making Ethical Fashion Impact Your Sales?

click photo for more information
Does Making Ethical Fashion Impact Your Sales?
First off, what exactly is ethically produced fashion. According to Ethical Fashion Forum “ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment. “If you describe something as ethical, you mean that it is morally right or morally acceptable.â€� […]
0
181

Are you selling enough brick and mortar stores?

click photo for more information
Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
0
146

3 important invoice management tips for small business

click photo for more information
3 important invoice management tips for small business
Dealing with invoices might be among your least favourite tasks, but when you’re a small business owner, it’s one of the most important. Good invoice management encourages regular cash flow, eases Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
108
123

Is Your Social Media Telling A Story?

click photo for more information
Is Your Social Media Telling A Story?
Have you ever noticed that some fashion brands post random photos or messages that mean nothing to the brand and have no cohesion?  It is as if they have no idea what to post and do it just for the sake of doing it.  Or they post what looks like a series of ads with […]
0
84

3 Steps To Improving Your Fashion Business

click photo for more information
3 Steps To Improving Your Fashion Business
No matter how good your fashion business is there is always room for improvement.  I myself am always looking for ways to refine my business.  Whether it is streamlining my processes or refining my marketing I always endeavor to evolve into having the best business I can.  Truly by doing this, you can increase profitability dramatically.  So […]
10
238

5 Reasons Why CRM Is Important for Small Businesses #crm #programs #for #small #business

click photo for more information
5 Reasons Why CRM Is Important for Small Businesses #crm #programs #for #small #business
# 5 Reasons Why CRM Is Important for Small Businesses Customer relationship management (CRM) enables small business owners to tackle operational challenges, including sales decline, high client Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
173
87

Why do new fashion businesses fail?

click photo for more information
Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than not having enough money.  Lots of times they do have money.  There have been many entrepreneurs that I have run across who have told me they spent […]
0
90

How Long Will It Be Before My Fashion Startup is Profitable

click photo for more information
How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer to this question  depends on many different things and since each business is unique it’s hard to know how much time you will need to prepare before […]
0
96

Why Branding Is Important In Fashion

click photo for more information
Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
0
123

Can data predict fashion trends?

click photo for more information
Can data predict fashion trends?
World of wardrobe IN THE film “The Devil Wears Pradaâ€�, the character of Miranda Priestly, whose role is based on a feared Vogue editor, scolds her new assistant for not understanding fashion. Fashion, she tells her, is whatever a select group of designers and critics says it is. What she does not say, however, is […]
0
112

Are you selling enough brick and mortar stores?

click photo for more information
Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.” That is an interesting statistic and surprising to some people I tell it to.  Most fashion industry people see the internet taking business away from brick and […]
0
208

Why AI Is Such an Important Tool for Brands in the Trust Economy

click photo for more information
Why AI Is Such an Important Tool for Brands in the Trust Economy
Anna Griffin, svp of corporate marketing at CA Technologies, discusses how machine learning quickly builds relevant content and context. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
228

The fashion industry pays attention to plus-size women

click photo for more information
The fashion industry pays attention to plus-size women
Hot to trot A GOOD fit is everything, stylists often counsel, but in assessing its market America’s fashion business appears to have mislaid the measuring tape. A frequently-cited study done a few years ago by Plunkett Research, a market-research firm, found that 67% of American women were “plus-size”, meaning size 14 or larger. That figure […]
1
237

How Do You Know If Your Fashion Brand Is Really Good?

click photo for more information
How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
0
182

The Value of Setting Goals For Your Fashion Brand

click photo for more information
The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t do it or they set vague wishy washy goals. Jay B. Barney and Ricky Griffin authors of “Managing Organizations: Strategy, Structure, and Behavior,” stated organizational goals serve four […]
0
291

Are You Creating An Outstanding Brand Experience?

click photo for more information
Are You Creating An Outstanding Brand Experience?
What is a brand experience?  A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering  the kind of experience that you want to associate with your brand with each customers  interaction. The more compelling the experience, the more people take notice and the quicker […]
0
261

Why a New Fashion Company Urgently Needs a Business Plan

click photo for more information
Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business.  Most new entrepreneurs don’t know what it entails.  They don’t even know what their first steps should be.  That is why I advocate for a business plan.  It is a critical step in increasing your chances of success. Some people think business plans are a […]
1
453

Three Reasons Why You May Need A Fashion Industry Consultant?

click photo for more information
Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
0
214
load more posts