Why Branding Is Important In Fashion

Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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Fashion Business Start Ups-Tip Number One

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Fashion Business Start Ups-Tip Number One
I have decided to blog once a week with business tips for fashion start up businesses.  Each week I will go into depth on a specific idea that a fashion entrepreneur should consider using as a strategy in their business. Tip #1 –  Networking I believe it isn’t necessarily who you know but who you […]
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How To Start a Fashion Business For Less than $10,000

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How To Start a Fashion Business For Less than $10,000
So many entrepreneurs but not enough money to get started in the fashion business of your dreams.  But, what if you can start with $10,000 or less?  Would that work?  For many people that would.  So how would you begin?  First don’t quit your day job.  At least not until you business earns enough money […]
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5 Ways You Can Turn Your Fashion Business Into a Success

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5 Ways You Can Turn Your Fashion Business Into a Success
In order to have a successful fashion business you have to make a profit.  Depending on your goals you will determine how much profit you feel you need to in order to be successful.  So what are the 5 ways to increase your chances of success. First step is to have a kick ass product […]
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The Rise of Micro Influencers In The Fashion Industry

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The Rise of Micro Influencers In The Fashion Industry
As a fashion business owner, you’ve might have heard about micro influencers and wonder what they are. Your undoubtably know that reaching out to influencers is a good marketing strategy. The influencers includes YouTube stars, bloggers, celebrities or a mix of all of them, but what  Micro-influencers are people who have 500 – 10,000 highly engaged […]
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How To Get Quality Sales Reps For Your Fashion Business

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How To Get Quality Sales Reps For Your Fashion Business
One of the biggest issues facing fashion brands today is sales!  Or lack there of.    Most fashion entrepreneurs are creative but do not have the skill set to sell. That is why hiring good quality sales reps is an excellent solution.  The fact that you don’t need to keep them on payroll and only pay […]
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5 Things To Look For When Hiring A Sales Rep

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5 Things To Look For When Hiring A Sales Rep
Independent sales reps are business owners just like you.  While they do work for you they are not employees but more like partners that work closely with you to produce sales for your company.  If you think of them that way then you are more likely to have a successful partner ship with them.  It […]
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Start-up Success Through Screen and Store

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Start-up Success Through Screen and Store
It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing success of online sales provides a constant threat to brick-and-mortar stores. Piggy in the middle? Fashion start-ups – finding brand new ways to connect with their consumers.   Many experts agree […]
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The Death Of a Fashion Business And How To Avoid It

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The Death Of a Fashion Business And How To Avoid It
Though I have had many successes launching and building multi million dollar businesses, I have had one failure.  Sometimes you learn more from your failures than you do from your successes. Here is my story. I opened a shoe store in a very trendy town that had a lot of tourists as well as wealthy […]
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Do You Use Your Most Important Business Skill?

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Do You Use Your Most Important Business Skill?
Do you know what your most important business skill is? It’s not sales. It’s not marketing. It’s not copywriting. It’s not public speaking. There is one skill that will help you with every other skill Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How to Make Your Branding Work with Your App

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How to Make Your Branding Work with Your App
Elcraz.com: Get latest Digital Marketing, Social Media, SEO, Content Marketing, Web Hosting, Fashion, Health, Finance, Real Estate, Tour Travel Tips. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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22 Tips To Start Building A fashion business You Always Wanted

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22 Tips To Start Building A fashion business You Always Wanted
I know that if you are reading this you have always dreamed of having a fashion business.  Yet, for some reason you went into another field.  Maybe your parents talked you out of it or you just were afraid.  Since it the idea has stayed in the back of your mind as something you really […]
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What Keeps You Up At Night (In Your Fashion Business)?

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What Keeps You Up At Night (In Your Fashion Business)?
I recently asked my audience what keeps them up at night in their fashion business.  The overwhelming answer was sales.  They either didn’t have enough or in some cases not any.  They were at a loss on what to do next and felt stuck. There are many ways to grow your sales.  The most important […]
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5 Ways To Increase Traffic To Your Site

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5 Ways To Increase Traffic To Your Site
One of the big concerns for my clients has been building traffic to their website.  Either they are just starting out or do not know where to begin.  There are many reasons for that.  Usually it is because there isn’t a consistent and compelling strategy.  The following ideas will help grow you traffic. Work on […]
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5 Steps To Stay Motivated When Things Aren’t Working Out In Your Fashion Business

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5 Steps To Stay Motivated When Things Aren’t Working Out In Your Fashion Business
Let’s face it.  Things go wrong.  Especially when you are in the beginning stages.  But, when things aren’t working out, and you are frustrated with your progress than it is hard to stay motivated.  So what do you do?  These are my 5 suggestions: Time to step back  – You might need to step away […]
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As clear as a London morning in October…

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As clear as a London morning in October…
Tony Robbins talks about crippling self doubt. Frank Kern talks about feeling overwhelmed. Most professional coaches talk about listening to those dastardly vile automatic thoughts. But in the end they’re all talking about the same concept. A concept that can be easily distilled into one single word… …that I’ll share with you in just a […]
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Attention Fashion Business Owners, I Need Your Advice

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Attention Fashion Business Owners, I Need Your Advice
I work hard to post you valuable content and want to continue to raise the bar. I would love to get your advice as a business owner on a couple of things. Specifically, I’m looking for what your issues are and what else you would like to see me write about.It would be great if […]
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Do You Dream of Having a Fashion Business?

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Do You Dream of Having a Fashion Business?
Many of my subscribers have fashion businesses.  However there are a few that just have a dream. They always wanted to be in the industry but for some reason or another they never pulled the trigger.  There are many reasons why they didn’t pursue it.  They got married and had children right away.  They didn’t […]
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5 Quick Tips On Cash Flow In Your Fashion Business

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5 Quick Tips On Cash Flow In Your Fashion Business
Managing finances in our business has its special challenges.  One of the biggest is money comes in at certain times of the year and goes out at different times. Usually it goes out first before it comes in.  So basically it can sometimes seem like feast or famine.  How do you handle this? 1. I […]
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Is Your Fashion Business Thriving or Surviving?

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Is Your Fashion Business Thriving or Surviving?
I am always networking and meeting new people in the fashion industry.  Many of which are looking to become my client and work with me.  The other day I had a lovely conversation with a women who started her fashion business a couple of years ago.  While she was making money it was barely enough […]
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The 22 Immutable Laws of Branding

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The 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with […]
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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)

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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)
Sales is the lifeblood of our industry.  No order… no income…no business.  You work hard to create a fabulous line, your prices are right, you sent emails announcing the opening of the collection.  And maybe did a trade show or two.  Many stores saw the collection and told you they liked the line.  Yet many […]
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What You Need To Know About The Fashion Industry Today

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What You Need To Know About The Fashion Industry Today
The most important thing you need to know about the fashion industry today is how important branding is.  Branding is the  practice of creating a name, symbol or design that identifies and differentiates a product from other products.  This is done through product development and marketing.  Everything you do from designing your line to customer service […]
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Should I Start a Fashion Business?

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Should I Start a Fashion Business?
“Fashion is a $1.2 trillion global industry, with more than $250 billion spent annually on fashion in the United States, according to industry analysts. Fashion and apparel industries employ 1.9 million people in the United States and have a positive impact on regional economies across the country,” according to Maloney.house.gov.  That is a pretty impressive […]
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5 Tips You Should Know Before Starting a Fashion Business

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5 Tips You Should Know Before Starting a Fashion Business
Many emerging designers contact me after a couple of years into their businesses.  They start their businesses and then realize there is a lot they don’t know and they aren’t getting anywhere.  Most times it is because they are inexperienced and don’t know what they should be doing.  So here are 5 tips on what […]
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6 Things Your Fashion Branding Must Have

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6 Things Your Fashion Branding Must Have
Great fashion branding makes your collection more desirable to your audience.  People have their go to brands that they like and seek them out when ready to shop.  Branding also informs.  When you think of Ralph Lauren or Versace you know what to expect from each company.  That is what good branding does. The following […]
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How To Overcome Your Fear of Selling

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How To Overcome Your Fear of Selling
I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling.  Whether it is because they are shy, self conscious, insecure, or just plain afraid of rejection the idea of putting themselves out their terrifies them.  For some it is up there with […]
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