Why you should aways do a competitive analysis for your brand.

Why you should aways do a competitive analysis for your brand.

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Why you should aways do a competitive analysis for your brand.
According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service”  In other words who do you see as your competitors and what makes you stand out from your customers. I always tell new […]
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7 Powerful Growth Hacking Strategies Every Franchisor Should Know

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7 Powerful Growth Hacking Strategies Every Franchisor Should Know
An awesome growth hacking strategy can propel growth, increase customers and sales revenue. Here are the 5 main growth hacking strategies for franchors. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Fashion Business Start Ups-Tip Number Six

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Fashion Business Start Ups-Tip Number Six
Tip number 6 – Create a brand for your company.  Whatever your business is, from shoes to lingerie, you must work consistently and often on branding.  These days branding is of the upmost importance. Customers want to have an emotional connection to the brands they like. Branding means that everything you do from developing your […]
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Hardcore Reasons Every Real Estate Agent Should Be On Instagram

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Hardcore Reasons Every Real Estate Agent Should Be On Instagram
How would you feel if a picture could bring you your next five-figure commission? What would happe Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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12 pieces of conversion optimization advice you should ignore

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12 pieces of conversion optimization advice you should ignore
There is a lot of content being published on conversion rate optimization (CRO) every day.  Most of it is spot-on but some articles make me cringe a little. A lot of the advice being shared gives Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How To Build Buzz for Your Non-Profit Brand

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How To Build Buzz for Your Non-Profit Brand
Content is crucial to the success of your nonprofit marketing campaign. In fact, content marketing costs up to 62% less than any other advertising strategy, but it also delivers three times the numbe… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Fashion Business Start Ups – Tip Number Five

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Fashion Business Start Ups – Tip Number Five
When I speak to a potential client I always ask, “Who is your customer?”  Mostly they do not know, or they say everyone is my customer.  Bad answer.  While you can sell everyone, you cannot design and market to everyone.  Knowing and understanding who your customer is, is one of the reasons why exceptional companies […]
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Do You Feel Stuck In Your Fashion Business?

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Do You Feel Stuck In Your Fashion Business?
I speak to a lot of business owners.  They start out gung ho and ready to conquer the world.  But after a year or two they aren’t getting much traction and they don’t know what to do.  They feel stuck and sometimes are ready to throw in the towel. It is easy to get frustrated […]
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How to Boost Your Brand with Social Stories

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How to Boost Your Brand with Social Stories
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Fashion Business Start Ups-Tip Number Four

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Fashion Business Start Ups-Tip Number Four
Fashion business tip number 4 – make sure you have enough start up funds to last you through you first few years. According to Equity Net the definition of Startup capital refers to the money that is required to start a new business, whether for office space, permits, licenses, inventory, product development and manufacturing, marketing […]
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How to Unite Brand Storytelling and Marketing Tech

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How to Unite Brand Storytelling and Marketing Tech
Forward-thinking marketers must embrace the sweet spot of content and technology to entice audiences – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Fashion Business Start Ups-Tip Number Three

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Fashion Business Start Ups-Tip Number Three
Never give up! That is tip number three! It’s very easy to get discouraged in this business.  It does not have ease of entry and you might fail miserably before you see success.  But, if you learn from your mistakes and keep on keeping on till your line is so great it sells out quickly […]
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Don’t Just Sit There – Start Your Fashion Business

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Don’t Just Sit There – Start Your Fashion Business
Are you the person that always wanted your own fashion business, and dreamed of it your whole life?  You know this is what you want to be doing but it still is just a thought and you keep putting it off. Well, you know the old saying.  Don’t just sit there — do it!  It’s […]
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How bosses should respond to the sound of the clock ticking

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How bosses should respond to the sound of the clock ticking
Companies have to balance living in the moment against long-term planning Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Fashion Business Start Ups-Tip Number Two

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Fashion Business Start Ups-Tip Number Two
This weeks tip for fashion business owners is: Focus! Focus! Focus! This is part of all my conversations with my clients.  Many entrepreneurs have what I call the bright shinny penny syndrome.  They hear of something and they want to try it. Maybe it is a fashion or trade show, or a marketing idea.   […]
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How to Use Visual Content Marketing to Grow Your Brand in 2018

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How to Use Visual Content Marketing to Grow Your Brand in 2018
A picture can speak a thousand words! The human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text? This free webinar training will teach you Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Fashion Business Start Ups-Tip Number One

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Fashion Business Start Ups-Tip Number One
I have decided to blog once a week with business tips for fashion start up businesses.  Each week I will go into depth on a specific idea that a fashion entrepreneur should consider using as a strategy in their business. Tip #1 –  Networking I believe it isn’t necessarily who you know but who you […]
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17 Top Content Marketing Experts You Should Be Following

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17 Top Content Marketing Experts You Should Be Following
Here are 17 thought leaders worthy of your attention, so you can keep your content marketing strategy fresh and effective. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Download the Definitive Guide to Brand Integration – BEN

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Download the Definitive Guide to Brand Integration – BEN
Ad avoidance, streaming TV, and influencer marketing have changed the advertising game. Learn from experts who have worked in the entertainment world for years. Master how to create a content Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What is Quora & How to Use It (To Grow Your Brand & Blog Traffic)

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What is Quora & How to Use It (To Grow Your Brand & Blog Traffic)
The question and answer site that you should be directing your content marketing efforts on, is Quora. Why and how you should use Quora to build authority. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How To Start a Fashion Business For Less than $10,000

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How To Start a Fashion Business For Less than $10,000
So many entrepreneurs but not enough money to get started in the fashion business of your dreams.  But, what if you can start with $10,000 or less?  Would that work?  For many people that would.  So how would you begin?  First don’t quit your day job.  At least not until you business earns enough money […]
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5 Ways You Can Turn Your Fashion Business Into a Success

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5 Ways You Can Turn Your Fashion Business Into a Success
In order to have a successful fashion business you have to make a profit.  Depending on your goals you will determine how much profit you feel you need to in order to be successful.  So what are the 5 ways to increase your chances of success. First step is to have a kick ass product […]
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How to Turn Brand Monitoring Into Content Assets

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How to Turn Brand Monitoring Into Content Assets
Follow these three ways to turn your brand mentions into productive content – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Rise of Micro Influencers In The Fashion Industry

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The Rise of Micro Influencers In The Fashion Industry
As a fashion business owner, you’ve might have heard about micro influencers and wonder what they are. Your undoubtably know that reaching out to influencers is a good marketing strategy. The influencers includes YouTube stars, bloggers, celebrities or a mix of all of them, but what  Micro-influencers are people who have 500 – 10,000 highly engaged […]
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How To Get Quality Sales Reps For Your Fashion Business

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How To Get Quality Sales Reps For Your Fashion Business
One of the biggest issues facing fashion brands today is sales!  Or lack there of.    Most fashion entrepreneurs are creative but do not have the skill set to sell. That is why hiring good quality sales reps is an excellent solution.  The fact that you don’t need to keep them on payroll and only pay […]
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4 Ways you need to align your brand values

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4 Ways you need to align your brand values
Are you personal brand building like this to make people interested to know you? Try personal brand building with these tools to build your likability and instill trust. Make it simple. Make it Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Things To Look For When Hiring A Sales Rep

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5 Things To Look For When Hiring A Sales Rep
Independent sales reps are business owners just like you.  While they do work for you they are not employees but more like partners that work closely with you to produce sales for your company.  If you think of them that way then you are more likely to have a successful partner ship with them.  It […]
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