The Future of Marketing Isn’t Social Media

The Future of Marketing Isn’t Social Media

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The Future of Marketing Isn’t Social Media
Content marketers are on a collision course with harsh reality. They can either repeat the sins of the last decade — producing endless streams of flavourless content — or they can eliminate the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Michael King On Why Content Marketing Is Overestimated & What You Should Focus On

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Michael King On Why Content Marketing Is Overestimated & What You Should Focus On
Great insights on technical SEO & content marketing from Michael King, experienced SEO pro and digital marketer. Check it out! Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Marketing Management: Knowledge and Skills, 11th Edition

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Marketing Management: Knowledge and Skills, 11th Edition
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach […]
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How to Do a Content Audit in a Few Hours

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How to Do a Content Audit in a Few Hours
Follow these three steps to do a condensed content audit in only a few hours – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Digital Marketing: E-Mail bleibt wichtigster Marketing-Kanal

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Digital Marketing: E-Mail bleibt wichtigster Marketing-Kanal
Content Marketing ist das Thema, mit denen sich Marketer aktuell am meisten befassen. Doch der wichtigste Kanal bleibt die E-Mail. So das Ergebnis einer neuen Absolit-Studie. Ein Hype-Thema findet in… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Branded Content para la estrategia de marketing

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Branded Content para la estrategia de marketing
El mundo del marketing es tan dinámico como los cambios tecnológicos que se generan a diario y afectan al comportamiento de compra del consumidor, las estrategias que deben desarrollar las empresas q… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How to Know If Your Content Marketing Just Isn’t Working

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How to Know If Your Content Marketing Just Isn’t Working
How do you know when your content marketing isn’t working? Look for these five red flags before and during the push. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Road Map to Success: Content Marketing Strategy Essentials

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Road Map to Success: Content Marketing Strategy Essentials
Here’s a handy tutorial on how to build or refine a content marketing strategy for your business – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Marketing 2014

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Marketing 2014
Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making […]
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Personal vs. Corporate Branding: Is It Me or We?

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Personal vs. Corporate Branding: Is It Me or We?
Take these nine steps for personal brands and corporate brands to work in harmony, and even help the company’s bottom line – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Content marketing: inspireert, informeert en converteert

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Content marketing: inspireert, informeert en converteert
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Five Content Marketing trends from Collaborative to Tech

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Five Content Marketing trends from Collaborative to Tech
Trend 1 of 5 Collaborative Content Marketing   User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such collabo… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How to Train a Journalist in Content Marketing

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How to Train a Journalist in Content Marketing
Journalists are a great boon to any content marketing team, but some may need a little help adjusting – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How To Use Weird and Funny Ideas in Your Viral Content Marketing Strategies

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How To Use Weird and Funny Ideas in Your Viral Content Marketing Strategies
Going viral is every content marketer’s dream. So how do you create such kind of content? You can learn much of the strategies by studying the content that has gone viral and trying to emulate the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Duct Tape Marketing Revised and Updated: The World’s Most Practical Small Business Marketing Guide

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Duct Tape Marketing Revised and   Updated: The World’s Most Practical Small Business Marketing Guide
Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let’s face it, as a small business owner, you are really in the business of marketing.  The problem for most small business owners is that they suffer from “marketing idea of the week” syndrome instead of implementing a systematic approach to the problem of small […]
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A Comprehensive Guide To Content Marketing Metrics And How To Measure Them

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A Comprehensive Guide To Content Marketing Metrics And How To Measure Them
Do you know how effective your content marketing is? What metrics should you use, and where do you get them? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Engage Your Audience with Video Marketing for SEO

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Engage Your Audience with Video Marketing for SEO
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What Your Social Media Bio Says About You – Marketing And Growth Hacking

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What Your Social Media Bio Says About You – Marketing And Growth Hacking
It might not be what you think. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How Niche Influencers Can Boost Your Content Marketing ROI

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How Niche Influencers Can Boost Your Content Marketing ROI
This article unpacks a strategy to leverage niche influencers to increase your brand visibility, improve your content marketing ROI, and grow your business. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What B2B Brands Need to Know to Succeed on LinkedIn

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What B2B Brands Need to Know to Succeed on LinkedIn
B2B social media content can be as creative, individual, and trusted as other content. Get the how from a LinkedIn insider – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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A Preface to Marketing Management

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A Preface to Marketing Management
Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book […]
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Find Your Target Audience or Your Marketing Efforts Are Wasted

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Find Your Target Audience or Your Marketing Efforts Are Wasted
A community Facebook page offers a lesson for marketers: Don’t waste time creating content that your audience won’t see. Focus on how to reach your audience. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Authentic Brand Content, AI and the Future of Marketing

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Authentic Brand Content, AI and the Future of Marketing
NVIDIA’s Manager of Social Technology and Insights shares real-world advice on how brands can use UGC and AI to drive authentic customer engagement. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Marketing Day: Facebook news, Adobe's content tool & a new SMS/MMS marketing platform

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Marketing Day: Facebook news, Adobe's content tool & a new SMS/MMS marketing platform
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Go Behind the Scenes of Coca-Cola’s Storytelling

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Go Behind the Scenes of Coca-Cola’s Storytelling
Coca-Cola Co. willingly shares its marketing approach. Look behind the scenes with its integrated marketing content manager – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The 10 Laws of Content Marketing Mastery

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The 10 Laws of Content Marketing Mastery
Content marketing is just two words. But it has evolved to become a complex eco-system of art and science. Here are the 10 laws of content marketing. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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International Marketing (Irwin Marketing)

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International Marketing (Irwin Marketing)
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to […]
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