What is a content mission statement? And why do you need one?

What is a content mission statement? And why do you need one?

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What is a content mission statement? And why do you need one?
Content marketing programmes sometimes wobble and threaten to fall over completely after a few weeks – or even days – of start-up enthusiasm. A mission statement Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Content Marketing For Small Business: A Key Component To Your Success

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Content Marketing For Small Business: A Key Component To Your Success
Content Marketing for small business isn’t easy… Here are 8 solid reasons why Content Marketing is absolutely essential for small business success. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What's Your 'Desert Island' Copywriting Technique? Answers from Our Team

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What's Your 'Desert Island' Copywriting Technique? Answers from Our Team
You’ve been shipwrecked on an island — if you could only use one copywriting technique to persuade your way back to civilization, which would you choose? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Marketing Day: SEO content audits, YouTube ad tips & The Media Trust's ‘first vendor network’

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Marketing Day: SEO content audits, YouTube ad tips & The Media Trust's ‘first vendor network’
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Why Now Is The Time To Double Down On Content Marketing

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Why Now Is The Time To Double Down On Content Marketing
Content marketing in 2017 and beyond isn’t just important; it is time to double down on content marketing efforts for a variety of reasons. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads

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Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads
Content creates leads. Once you have accepted this fact, the next step is scaling your content to produce more of those leads. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What are the main skills you need to be good at copywriting?

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What are the main skills you need to be good at copywriting?
What are the copywriting skills you need to become a freelance writer and earn money from writing? We take a look at the top Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Master the Magic of Content Marketing [Udemy Free Course]

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Master the Magic of Content Marketing [Udemy Free Course]
Stop making products that don’t go anywhere, and let’s start making work that matters. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Tips for Writing Landing Page Copy that Converts

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5 Tips for Writing Landing Page Copy that Converts
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Amazon, Apple, and Netflix Are Growing With Original Content. Here's How You Can Too–Without Breaking the Bank

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Amazon, Apple, and Netflix Are Growing With Original Content. Here's How You Can Too–Without Breaking the Bank
There’s plenty of data that shows both how effective and cost-effective content marketing can be. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How to Incorporate Psychology and Emotions into Your Copywriting

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How to Incorporate Psychology and Emotions into Your Copywriting
Most of the questions people ask me are about SEO. Getting the #1 spot in Google is “sexy� in the marketing world. I get it. I love seeing my domain in the top spot as well. But SEO tactics have Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Robert De Niro Approach to Copywriting

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The Robert De Niro Approach to Copywriting
The Education Marketing blog from Sprint Education provides advice on improving your marketing to schools & how to sell more to teachers. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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7 Witty Ways to Respond to Negative Feedback on Your Content

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7 Witty Ways to Respond to Negative Feedback on Your Content
Responding to negative feedback is one of the best ways to showcase your brand’s personality. Follow these seven tips – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Three platforms to use for online marketing on a budget

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Three platforms to use for online marketing on a budget
Ben Caine, founder of The Copywriting King, reveals the three key tools he uses to run his online marketing on a budget. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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10 questions with… Andrew Canter, Global CEO, The Branded Content Marketing Association

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10 questions with… Andrew Canter, Global CEO, The Branded Content Marketing Association
Each week The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can of… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Content Marketing per studi legali: la cassetta degli attrezzi

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Content Marketing per studi legali: la cassetta degli attrezzi
Funzionalità disponibile a breve per gli utenti abbonati Funzionalità disponibile per gli utenti registrati. Fai il login oppure registrati Funzionalità disponibile a breve per gli utenti abbonati In… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How One Mom Turned Her Business into a Global Copywriting and Content Marketing Agency

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How One Mom Turned Her Business into a Global Copywriting and Content Marketing Agency
Prerna Malik is the owner of a six-figure Global Copywriting and Content Marketing Agency. Find out how this blogger and freelance writer transitioned her business into a global empire. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Four Best Content Marketing Examples from Unknown Companies

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The Four Best Content Marketing Examples from Unknown Companies
The median annual spend for large companies on content marketing is $1.75 million. 93% of B2B marketing professionals are using content marketing. And they’re also spending nearly 40% of their Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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6 Common Copywriting Grammar/Usage Debates

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6 Common Copywriting Grammar/Usage Debates
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50 Influential Women in Content Marketing 2017 #CMWorld

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50 Influential Women in Content Marketing 2017 #CMWorld
With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Use These 5 Copywriting Techniques to Start Converting Like a Pro

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Use These 5 Copywriting Techniques to Start Converting Like a Pro
Website copywriting is in a weird place today. Even if you’re not super familiar with the field of copywriting, you’ve probably observed the three different levels. Copywriting used to be the domain Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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5 Ziele und KPIs im Content Marketing › Communicate and sell

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5 Ziele und KPIs im Content Marketing › Communicate and sell
Natürlich steht im Content Marketing der Kunde im Mittelpunkt. Man will mit nützliche Inhalten helfen, damit der User seine Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Write better copy, or… ?

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Write better copy, or… ?
“Can you write a letter like this one?� If you’ve been around the copywriting, marketing, or work-at-home world for very long, you probably recognize that question. It’s the headline to one of many Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The 4 Most Essential Qualities of Great Content Marketers

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The 4 Most Essential Qualities of Great Content Marketers
Content marketing efforts become successful because of the people behind them. Learn the four qualities that great content marketers possess. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Une formule copywriting simple en 5 étapes pour rédiger des emails qui vendent

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Une formule copywriting simple en 5 étapes pour rédiger des emails qui vendent
Voulez-vous réaliser plus de ventes ? Voulez-vous qu’à chaque fois que vous envoyez un email à vos prospects qu’ils l’ouvrent, le lisent, puis cliquent sur l’appel à l’action ? Alors, vous êtes au bon Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Birchbox's UK Managing Director on content, personalisation & forays into physical retail

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Birchbox's UK Managing Director on content, personalisation & forays into physical retail
I recently put together a round-up of great content marketing examples from beauty brands. Birchbox stood out as one of the best, effectively using its online magazine to help customers make the most Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How five charities convey purpose through tone of voice

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How five charities convey purpose through tone of voice
Copywriting is an important consideration for marketers in all industries, but never more so than in the charity sector. Not only are words used to persuade (i.e. to drive fundraising and donations) … Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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