Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

click photo for more information
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures […]
1
115

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.

Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America’s leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book

With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Comments

Kevin Campbell says:

Essential book for any marketer in the 21st century

Anonymous says:

I read (or listen to) one or more business books each month. I have just finished Data Driven Marketing for the second time and rank it as one of my top five favorites. The content is a must for any marketing professional in a leadership position or for those that aspire to. Most marketing mangers know they need to be more analytical, but don’t really know where to start. Data Driven Marketing provides very valuable recommendations based on scientific research that contrasts how the best…

Anonymous says:

Well- written book! Mark Jeffery used many examples from other companies to explain the significance of a certain technique or to show the importance of a metric. It is straight to the point, but well explained. It is a great book for anybody in the field of marketing, and especially for students in the field of marketing. Also, this is a great book used in a Marketing Research college class, that goes into different ways marketing conducts its research. This book should be a key component in…

Write a comment

8 Facebook Marketing Hacks You (Probably) Haven’t Heard Before

click photo for more information
8 Facebook Marketing Hacks You (Probably) Haven’t Heard Before
There have been tonnes of discussion over how to get the most out of marketing on Facebook.  Most of this advice comes down to creating better content that engages your audience. Here are 8 Faceboo… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
3

Why Every Business Owner Needs to Master Copywriting (And 7 Free Resources to Start With)

click photo for more information
Why Every Business Owner Needs to Master Copywriting (And 7 Free Resources to Start With)
Copywriting is difficult because it’s nothing like the writing we learned in college. Thanks for that, college! But the facts don’t lie: Content marketing costs 62% less than traditional marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
2

M: Marketing

click photo for more information
M: Marketing
NOTE: Access code is not included with this book Value-Added, Every Time. Grewal’s value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing […]
0
5

The rise of emojis and the ever-changing state of our social caves

click photo for more information
The rise of emojis and the ever-changing state of our social caves
Recently, my social cave has been moving from textual, word-based content, to photos with limited explanatory words, to photos with even fewer words, and now to emojis. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
5

VSL Copywriting For Membership Funnel – (Day 5/30) #Bizathon2

click photo for more information
VSL Copywriting For Membership Funnel – (Day 5/30) #Bizathon2
The second step of the Membership Site Funnel is the VSL. Video Sales Letter! VSL’s are not new, but they work very well in certain situations. In our case, we need to make an instant impression on Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
4

El growth hacking como parte de una estrategia de inbound marketing

click photo for more information
El growth hacking como parte de una estrategia de inbound marketing
Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
4

3 Essential Ideas for Reviving Your Content Marketing Strategy

click photo for more information
3 Essential Ideas for Reviving Your Content Marketing Strategy
Written By: Ashley Wilson Do you post on Facebook? Do you write blogs? Do you deliver messages to clients via email or social media channels? Whether or not you realize it, you are probably practicing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
4

Comment rédiger pour vendre grâce au copywriting et au storytelling

click photo for more information
Comment rédiger pour vendre grâce au copywriting et au storytelling
Le copywriting, ou rédaction publicitaire en français, est selon moi la compétence principale à avoir dans votre projet digital. Que ce […] Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
6

Why Content Marketing Matters More Than Ever to Reach Millennials

click photo for more information
Why Content Marketing Matters More Than Ever to Reach Millennials
Here are three reasons why you need really good content to reach, engage and ultimately influence the Millennial mindset. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
5

6 Copywriting Tips to Generate More Sales Leads

click photo for more information
6 Copywriting Tips to Generate More Sales Leads
Doing the write thing for sales Those blocks of text on your landing page aren’t converting. You’ve explained your product across multiple paragraphs, yet your call-to-action button may … Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
5

How GDPR affects content marketing (and what to do about it)

click photo for more information
How GDPR affects content marketing (and what to do about it)
Strict new data regulations are about to shake up the digital marketing world and everybody should act now Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
18

The 4 Essential Sweet Spots of Modern SEO Copywriting

click photo for more information
The 4 Essential Sweet Spots of Modern SEO Copywriting
Improve your web copy by including some of these SEO copywriting sweet spots that take into account Google’s RankBrain, voice search, or AMPs. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
14

The #1 Thing Entrepreneurs Should Know About Growth Hacking: A Q&A with Vyper.io Co-Founder Jack Paxton

click photo for more information
The #1 Thing Entrepreneurs Should Know About Growth Hacking: A Q&A with Vyper.io Co-Founder Jack Paxton
Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
15

Quick Guide to Successful Content Marketing

click photo for more information
Quick Guide to Successful Content Marketing
Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
14

5 Copywriting Tips That Will Explode Your Sales

click photo for more information
5 Copywriting Tips That Will Explode Your Sales
If you’re a busy business owner who has no copywriting experience or qualifications, you can still create influential content. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
7

5 Tips to Create & Run Results Oriented Content Marketing Campaigns

click photo for more information
5 Tips to Create & Run Results Oriented Content Marketing Campaigns
Content marketing has multiple benefits, with the apt strategy you can attract more traffic and build brand recognition. The budget for content marketing is not Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
14

How to Write Marketing Blogs Your Clients Will Actually Read

click photo for more information
How to Write Marketing Blogs Your Clients Will Actually Read
The secret of how to write marketing blogs is simple: follow these five SEO copywriting hacks and you’ll get readers who actually want to stay on your page. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
15

Marketing Strategy, Text and Cases

click photo for more information
Marketing Strategy, Text and Cases
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and […]
0
15

2017 Predictions in Social Media and Content Marketing #role #of #social #media #in #business

click photo for more information
2017 Predictions in Social Media and Content Marketing #role #of #social #media #in #business
# 2017 Predictions in Social Media and Content Marketing Like last year’s predictions deck, we’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
1
8

Copywriting Fixes: How to Beat Writer’s Block and Churn Out Decent Copy

click photo for more information
Copywriting Fixes: How to Beat Writer’s Block and Churn Out Decent Copy
This blog is guest authored by a full-time writer at Express Writers, Alyssa. As a copywriter, I wheel and deal with words. Every word I write is worth something: money in the bank, bills paid on tim… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
157

8 Ways Intelligent Marketers Use Artificial Intelligence

click photo for more information
8 Ways Intelligent Marketers Use Artificial Intelligence
Your content marketing can benefit from these eight AI-powered ways to beat or at least compete with your competition – Content Marketing Institute Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
28

3 Tips to Improve Your Copywriting

click photo for more information
3 Tips to Improve Your Copywriting
3 Tips to Improve Your Copywriting is the subject of this post. Everyone needs to improve copywriting skills to make their ads more effective. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
184

Hospitality Gone Social: Remarkable Content for Hotels

click photo for more information
Hospitality Gone Social: Remarkable Content for Hotels
Creating remarkable content on Social Media can be a daunting task for many Hotels. But it doesn’t have to! “It’s time for Hotels to take back control of their own Social Content!� Content Marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
160

How to Write the Best Quality Content to get More Traffic

click photo for more information
How to Write the Best Quality Content to get More Traffic
SEO copywriting was definitely a legitimate service within the days when keyword stuffing and density were factors to contemplate in creating web pages more visible in organic search. However, the Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
213

Content Marketing Strategy

click photo for more information
Content Marketing Strategy
High-quality content marketing directly impacts the effectiveness of your search engine optimization (SEO) and social media marketing efforts. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
158

7 Copywriting Tips For A Killer Vacation Rental Listing (with examples)

click photo for more information
7 Copywriting Tips For A Killer Vacation Rental Listing (with examples)
Having a punchy, informative yet alluring listing description can be the diference between smashing the bookings and having a sad, lonely property that’s empty most of the year. Check out… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
0
208
load more posts

Are You  { BREAKING } The 7 Laws of Modern Marketing?

x

Sign up to download "The 7 Laws of Modern Marketing"

Your data is safe. We won't share it with anyone.

x