Don’t give me your money!

Don’t give me your money!

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Don’t give me your money!
G’morning! Got sleep in your eyes? Still working on that first cup of coffee of the new week? Well, sit up and pay attention, because I want to talk about something truly significant today. In fact, this is still one of the hardest lessons I’ve been working on mastering. What, you ask? Here’s the deal. […]
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G’morning!

Got sleep in your eyes?

Still working on that first cup of coffee of the new week?

Well, sit up and pay attention, because I want to talk about something truly significant today.

In fact, this is still one of the hardest lessons I’ve been working on mastering.

What, you ask?

Here’s the deal.

In business you have to know how to say, “don’t give me your money.”

Yes, you heard me right.

You can’t say yes to everyone who wants to be your client, because that is the quickest road to getting a ton of very wrong clients!

And believe me, you’re better off with a shitty nine-to-five job, with a total jerk for a boss than to own a business with a stable full of flaky, low-value clients. Why? Because not only will you not have the financial security you need, but you’ll also be pissed off and miserable!

This is the theme of a conversation I had just last Friday.

A friend and colleague of me is currently struggling with just the same problem… How to attract “the right” customers.

“Where do they live?” she asked. “How can I reach them?”

And to be honest it was a great question – but a wrong question to be asking.

You see, those great clients who are willing and ready to invest significantly in your services are not hidden away on some deserted island. They don’t hide in luxurious hotels, and they aren’t isolated behind gilded walls.

Nope.

They are normal, everyday people just like you and I!

“The answer is in the message you project,” I responded. “If you’re not talking about the problems that they have, they’ll never bother to pay attention to you.”

You see, 97.3% of the time the problem is the words you’re using.

Want to attract better clients?
Want to get that big promotion?
Want to fire some of your current customers?

Then, click this link and let’s spend some time together working on your message.

You’ll be glad you did!

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