Embrace the Sense of Urgency in Creation

Embrace the Sense of Urgency in Creation

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Embrace the Sense of Urgency in Creation
How do some people bang out three insane books in one year while others struggle with their debut novel for five years? How do some entrepreneurs create five successful companies… The post Embrace the Sense of Urgency in Creation appeared first on The Experiment. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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An overhaul of Brazilian labour law should spur job creation

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An overhaul of Brazilian labour law should spur job creation
IN THE litany of bosses’ gripes about Brazil’s inclement business climate, rigid labour laws vie for pride of place with its convoluted tax laws and its licensing rules (on everything from health and safety to protection of cultural heritage). No wonder: Brazil ranks a miserable 117th out of 138 countries on labour-market efficiency, according to […]
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Markets struggle to make sense of Britain’s election chaos

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Markets struggle to make sense of Britain’s election chaos
THERESA MAY decided to call a snap election on a walking holiday in Wales. History will regard it as the most disastrous ramble since Captain Oates wandered out of the Antarctic tent in 1912. Having failed to anticipate the result, investors (like everybody else) are struggling to understand what will happen next.  It looks as […]
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CMO Challenges & Opportunities: Making Sense of Marketing in 2017

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CMO Challenges & Opportunities: Making Sense of Marketing in 2017
Chief Marketing Officers have never had it easy. They’re expected toblend art with science. Their jobs require broad skills that span everything from branding and copywriting to data analytics and … Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Research: Luxury Brands Are Beginning to Embrace Customer Content

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Research: Luxury Brands Are Beginning to Embrace Customer Content
In order to succeed, luxury brands must reflect a specific and aspirational lifestyle to their audiences. Perhaps more than any other consumer-facing industry, marketers in the luxury vertical have… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Unleash The Confirmation Bias + 5 Examples

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Unleash The Confirmation Bias + 5 Examples
Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? They tune you out when you talk about things that aren’t in line with what… The post Unleash The Confirmation Bias + 5 Examples appeared first on The Experiment. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Chaos and a Little Creation in Milan

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Chaos and a Little Creation in Milan
While change is afoot, Milan lacks a new generation of visionaries to lead Italian fashion into the future, argues Angelo Flaccavento. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Influencer Marketing is Hot But Not New

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Influencer Marketing is Hot But Not New
Influencer marketing seems to be the “newest” buzzword in marketing. If you haven’t heard the term, here are some definitions to review: “Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” (Lee Odden, TopRank Marketing Blog) “Influencer marketing is simply the action of promoting and selling […]
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If Democrats Want to Challenge Trump, They Need a New Strategy

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If Democrats Want to Challenge Trump, They Need a New Strategy
The moment that Donald Trump was inaugurated as president of the United States, the Democratic Party became the weakest, in terms of elected offices held, it has been in the entire history of the United States. While Republicans in Congress have begun to show some interest in investigating the Trump campaign’s pre-election ties to Russia, it […]
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If Snap’s Strategy Is Building New Products, It Won’t Live Up to Its IPO Price

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If Snap’s Strategy Is Building New Products, It Won’t Live Up to Its IPO Price
In light of Snap’s IPO, there has been an immense amount of speculation about the long-term viability of the company’s strategy. Two elements of it have caught some attention: Snap’s statement that it is a “camera company,” and its intention to reinvest its revenues in developing new products that will take significant time and expense, but which it believes it can develop […]
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5 Tools to Grow Your Locally Owned Business

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5 Tools to Grow Your Locally Owned Business
Here are five must-have tools for every local business. They are easy to install and simple to use. Point of Sale System Sale is the primary objective of any business. It goes without saying that profit, sales and growth are what every businessman looks for. To bring you up to this challenge a must have […]
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Follow These 5 Tips to Acquire New Customers

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Follow These 5 Tips to Acquire New Customers
Acquiring customers is often times the hardest part for a new business. In competitive industries, it may seem near impossible. Having a pre-existing customer base will help, but you might be starting from scratch. To find their first customers, new business owners usually rely on salesmanship skills or innovation. We aren’t all top-notch salesman, and […]
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Don’t give me your money!

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Don’t give me your money!
G’morning! Got sleep in your eyes? Still working on that first cup of coffee of the new week? Well, sit up and pay attention, because I want to talk about something truly significant today. In fact, this is still one of the hardest lessons I’ve been working on mastering. What, you ask? Here’s the deal. […]
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6 Examples When Clicking Does More Than Open a Link on Your Website

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6 Examples When Clicking Does More Than Open a Link on Your Website
Opening a link is only the beginning of what can happen when a visitor clicks on a button, text or image. There are so many more things that could occur. You could show them additional instructions, a light box, a video … This is actually very easy to do with Thrive Themes tools, but we admit that it isn’t […]
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Is It OK for a Bunch of Men to Lead a Women in the Workforce Initiative?

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Is It OK for a Bunch of Men to Lead a Women in the Workforce Initiative?
President Trump has just appointed two men to head up his women in the workplace initiative. The reactions are predictable: How can men appropriately represent women? But that is the typical misframing of the gender issue. Gender equality is not a “women’s issue” — it’s a huge political, economic, and social opportunity. It is a massive […]
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Shhh, We’re Secret Shopping!

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Shhh, We’re Secret Shopping!
If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret shop their operation. Without exception, a secret shopping program will: Provide insights that surprise you (good and bad) Spotlight specific areas where your training and communication have failed and you/your employees are hurting your brand Uncover […]
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CES 2017: Virtual Assistant Technology for Small Business Success

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CES 2017: Virtual Assistant Technology for Small Business Success
When it comes to virtual assistants with speech recognition capabilities, Apple’s Siri may have paved the way, but Alexa by Amazon is the way of the future. By allowing users to interface with a myriad of smart devices as well as the wider Internet, Alexa frees small business owners from some of the tedium involved […]
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ActiveCampaign Review: Why I Switched and You Should Too

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ActiveCampaign Review: Why I Switched and You Should Too
Email marketing is the backbone of any online business. The right email marketing software can make your journey smooth and enjoyable. The wrong email marketing software will make your journey… The post ActiveCampaign Review: Why I Switched and You Should Too appeared first on The Experiment. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Make Your Content a Joy to Read With These 5 Content Templates

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Make Your Content a Joy to Read With These 5 Content Templates
Which article would you rather read? Left or right? I’m guessing you didn’t hesitate one second. And yet, both snippets are from the same article… […] The post Make Your Content a Joy to Read With These 5 Content Templates appeared first on Thrive Themes. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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What the Companies on the Right Side of the Digital Business Divide Have in Common

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What the Companies on the Right Side of the Digital Business Divide Have in Common
In just a few years digital technology has connected an ever-growing number of people, sensors, and devices. It’s created new business and social networks, resulted in new ecosystems, and transformed our economy. Of course, not all organizations have responded to it in the same way. While some have invested significantly in technology, operational, and cultural changes, […]
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6 Effective Types of Blog Posts to Drive Traffic and Shares

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6 Effective Types of Blog Posts to Drive Traffic and Shares
Every day, we’re inundated by millions of blog posts going live. Some of them amass thousands of shares while others amass less than 100. In fact, 75% of articles get… The post 6 Effective Types of Blog Posts to Drive Traffic and Shares appeared first on The Experiment. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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Hiring a Consultant? How to get it right.

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Hiring a Consultant? How to get it right.
Like many small business owners out there you often think whether more formalized business planning and budgeting is needed for your operation. More and more your competitors are merging to become a bigger and bigger threat. Perhaps you see revenues and operating margins under constant pressure or even downright assault? Maybe you worry if your […]
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