5 Basics You Should Be Ashamed About Not Doing

5 Basics You Should Be Ashamed About Not Doing

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5 Basics You Should Be Ashamed About Not Doing
Red in the face. Looking down at your toes. Hands squeezed tightly under your arms. Ashamed. Embarrassed. Sheepish. Mortified. These are the adjectives you deserve if you haven’t taken care of these 5 basic marketing tasks. I don’t care if you’re just trying to build up your personal brand or are running a billion dollar […]
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Red in the face.
Looking down at your toes.
Hands squeezed tightly under your arms.

Ashamed. Embarrassed. Sheepish. Mortified.

These are the adjectives you deserve if you haven’t taken care of these 5 basic marketing tasks. I don’t care if you’re just trying to build up your personal brand or are running a billion dollar a year business.

These 5 basics just aren’t optional:

  1. Have written the most compelling brand story possible.
  2. Have built a conversion oriented website.
  3. Are actively growing and mailing to your email list.
  4. Are promoting at least one product or service that provides recurring, passive income.
  5. Are consistently implementing an audience building strategy.

Basic # 1: Nothing is more important than your story. As I mentioned in yesterday’s email, it is the most powerful and economic weapon in your arsenal. That’s why it never ceases to amaze me at how few people and companies really take advantage of their stories. Please, please, please don’t be one of those ho-hum mediocre brands that doesn’t have a truly compelling story to tell.

Let’s write your story together.

Basic #2: There’s really no excuse for not having a well designed online presence. Your website is where you tell your story and should guide your audience towards taking the actions you feel are most important for reaching your goals. The most important takeaway here is that it has to be all about them and not all about you!

Let’s build you an awesome website.

Basic #3: Email is still the most powerful communication tool you can leverage. It allows you to get your message across whenever you choose on your own terms. Please remember that email is intimate. It is a one-on-one conversation with your audience. That’s why it’s so powerful.

Let’s build you a viral lead generation engine.

Basic #4: Nothing is more pleasant than waking up in the morning to find fresh money in your bank account. Imagine sitting down with that first cup of coffee and adding up your profits from the night before! However, that’s not going to happen if the only thing you’re selling is your time. Believe me, this is SO important!

Let’s talk about your product strategy.

Basic #5: You’re not going to get anywhere by talking to yourself. Unless you are actively cultivating an engaged audience, you’re doomed to uselessly spinning your wheels. Whatever mechanism you choose, keep at it. Every day – relentlessly.

Let’s talk about your traffic strategy.

So, what’s it going to be?

Want to click one of these links or pout your lips while everyone else gets ahead of you?

The choice is yours!

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