A broomstick where?

A broomstick where?

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A broomstick where?
I’ve been dying to use this metaphor. But you’ll have to wait. It just won’t be as good if it’s not in context. So, bear with me and be patient. You see, just last week I was talking with a customer, partner and friend of mine about her business. And she was explaining to me […]
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I’ve been dying to use this metaphor.

But you’ll have to wait.

It just won’t be as good if it’s not in context.

So, bear with me and be patient.

You see, just last week I was talking with a customer, partner and friend of mine about her business. And she was explaining to me some of the frustrations that’s she’s feeling.

Why?

Because, although she’s totally awesome at what she does, she’s been struggling to build the awareness and the freedom that she was expecting her business to provide her.

And we both see the same trap every day.

Just because you’re great at what you do doesn’t mean a hill of beans.

Why?

For two important reasons.

First, not only must you do a great job, but you MUST BE PERCEIVED AS AN EXPERT, and that doesn’t come automatically. You have to build your personal brand and you have to cultivate it every day.

Second, you can’t just sell time.

Stop and read that again.

You can’t just sell time.

Whether you work for someone as an employee, or you run your own business, if you’re just selling your time, you’ll never make it.

You have to create systems, products and services that generate revenue without you having to do all of the work.

It’s really essential if you want to remain a balanced human being.

So, what was the metaphor?

Well, my friend told me that an old boss had once told her, “Maggie (name changed to protect the guilty) the only thing left for you to do is to stick a broomstick up your butt and sweep the floor on your way out!”

And how true that is!

As entrepreneurs we get so hung up on the idea of doing everything in our businesses, that we forget the importance of maximizing our effectiveness by dedicating ourselves to what we do best.

So here’s my question for you today:

Are you an exceptional marketer?

If not, why not get one on your team?

All you have to do is click here and hire me on.

Just remember, the broomstick costs extra!

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