Who Wrote Your Website?

Who Wrote Your Website?

click photo for more information
Who Wrote Your Website?
Stop. This is perhaps the most important question you need to answer. Who wrote your website? Was it your web designer? I hope not. Was it your grandma? God forbid. Was it you? Hmmm… You see, nothing – and I mean nothing – is more important to your digital marketing strategy than the words on […]
0
677

Stop.

This is perhaps the most important question you need to answer.

Who wrote your website?

Was it your web designer? I hope not.
Was it your grandma? God forbid.
Was it you? Hmmm…

You see, nothing – and I mean nothing – is more important to your digital marketing strategy than the words on that page.

Not the images.
Not the layout.
Not the traffic.
Not the functionality.
Not the page load time.

Nope.

It’s the damn words on the page.

Get them wrong, and your sunk.

And you know what? It’s almost always left for the end and rushed through by someone who has no idea what they’re doing.

You see, copywriting is both a skill and an art. Done well, it works magic. Done carelessly and people will bounce off your site like popcorn in an open frying pan.

So, if you’re not 183% happy with every word, phrase and sentence on your website, here’s what you’re going to do IMMEDIATELY:

Click this link.

Do not get a cup of coffee first.
Do not save a drowning child.
Do not kiss your husband goodbye.

Click this link now.

For less than $500 I’ll help you fix the most gaping hole in your online presence.

It’s just that urgent.

Comments

Write a comment

Banned!

click photo for more information
Banned!
In 1598 Queen Elizabeth held a banquet. And on this auspicious occasion it was declared that guests would enjoy the pleasure of a new food source, recently discovered in the New World – potatoes! Unfortunately… There was a problem. None of the royal chefs had any idea on how to cook a potato! So, by […]
0
194

Sting was right

click photo for more information
Sting was right
Tanks. Bombs dropping. Nazi concentration camps. The atom bombs over Hiroshima and Nagasaki. Even though over 70 years have gone by, the imagery of World War II is still vibrant to most of us. Eisenhower, Churchill and Stalin are still well known figures far from forgotten. However, many facts about World War II are practically […]
0
97

Apple pie?

click photo for more information
Apple pie?
“Baseball, apple pie and Chevrolet…” According to the song, nothing is more American, right? Except that baseball was invented in Britain! In fact, the first recorded game of baseball was in 1749 in Surrey, England. The prince was one of the players! The first known reference to baseball in America was in 1791, forty-two years […]
0
808

Are you crazy?

click photo for more information
Are you crazy?
That’s the first reply I got to yesterday’s email. Are you really suggesting people mail there lists every day? You must be crazy! Could be, but I’m not wearing a straight jacket yet. Here’s probably what you’re thinking… You’ll burn your list out! Everyone will unsubscribe! People hate spammers! And guess what? That’s a bunch […]
0
565

Five Essential Tasks

click photo for more information
Five Essential Tasks
Last week I answered two questions: What marketing should I do if I’m totally broke? What marketing should I do if I’m rolling in dough? But today I don’t want to focus on the extremes. Instead I’d like to share with you the five essential marketing tasks that every business should be taking care of […]
0
84

Grandpa said…

click photo for more information
Grandpa said…
When I was a senior in high school my grandpa gave me some advice. I was sitting in the cab of his pickup – don’t remember where we were going – when he said, “Dennis, whatever you do be the best at it. Even if it’s kissing ass!” That one phrase, along with a lifetime […]
0
1226

The fine line…

click photo for more information
The fine line…
“Teach don’t sell.” This is one of the most abused catch phrases of the day. While there is some truth to it, often it can become a mortal trap for lots of professionals. Let me explain. A couple of days ago I was talking with a friend of mine. He’s a smart, experienced guy with […]
1
472

The Spanish Christmas Lottery

click photo for more information
The Spanish Christmas Lottery
Hola, ¿qué tal? Living in Spain for so many years taught me so many things. I’ve learned to speak Spanish, eat properly, dress elegantly and even how to dance Sevillanas! However, being married to a Spaniard has taught me something far more important. Over the years I’ve learned what multi-cultural really means. Until you’ve laughed […]
0
120

He missed the train

click photo for more information
He missed the train
It really happened. I know because I saw the tear in his eye. Quite a few years ago (and no, I’m not saying how many 🙂 my best friend Larry and I went to Spain to “learn Spanish” and “see the world”. I ended up meeting my wife and soulmate and staying there for over […]
0
106

Would you like to print your own money?

click photo for more information
Would you like to print your own money?
Wouldn’t it be cool? Wouldn’t it be fun? Wouldn’t it be joyful? Imagine waking up in the morning, clicking a button, and printing out a few thousand dollars… Seems like an impossible dream, no? Well, in a way that’s exactly what you could do if you decide to become a VIVA Crown Holder. You see, […]
0
170

What’s around the corner?

click photo for more information
What’s around the corner?
I get asked this quite a bit… What are the next big things in online marketing that business owners should be aware of? With so much changing, it often seems like an impossible task to come up with a good answer. However, for the moment I DO have something in mind that I’d like to […]
1
134

The Round Man

click photo for more information
The Round Man
Lately I’ve been thinking a lot about my grandpa. James Franklin Dew, Jr. was the son of a Souther Baptist revival preacher. He was a poet, an avid reader of cowboy novels and sharp bridge player. He was affectionately known by all as “The Round Man”. I remember how he told me stories about growing […]
0
331

Bagels for breakfast?

click photo for more information
Bagels for breakfast?
Here’s an interesting tidbit for you… Did you know that Ben & Jerry’s original plan was to go into the bagel business? Yep, ice cream wasn’t their first choice. Unfortunately (or fortunately depending on your point of view) the equipment necessary for making bagels was just too expensive. They realized their limitations, changed course and […]
0
180

Coffee’s brewin’

click photo for more information
Coffee’s brewin’
Coffee is brewing, the sun is shining, and it’s time for something totally weird. In fact, today I’m going to begin sharing with you perhaps the strangest, most impossible project you’ve ever heard of. To be honest, it may not work. To be sincere, it may fizzle out and disappear forever. But it might just […]
0
230

Things that go boom!

click photo for more information
Things that go boom!
Here we go again… Since pretty much everything he’s touched since becoming president has gone fizzle, spurt, clunk, Mr. Trump decided to go boom. I guess it was inevitable. But why do we Americans love blowing things up so much? Kinda seems like they never let us play with the chemistry set as kids, and […]
0
270

Are you blogging?

click photo for more information
Are you blogging?
Over the years I’ve learned the power of being consistent. Religiously I send you an email every morning – come rain or shine. At the very least this silently communicates to you two important qualities. First, that I care enough about you to keep up with it. And second, that I’m consistent about the work […]
0
219

Numbers Marketing

click photo for more information
Numbers Marketing
Yesterday we talked about pulling down your drawers and letting it all hang out. But today is a new day. Today, with my sensible, professional advisor hat firmly in place, I want to talk about another critical aspect of any successful campaign: the numbers. While it’s true that creating a stir and driving a ton […]
0
331

Flash News: Talented Marketer Almost Devoured by Hungry Alligators

click photo for more information
Flash News: Talented Marketer Almost Devoured by Hungry Alligators
It all started with a duck. A duck who had no intention of being an afternoon snack. For Skyh. Yes, the same happy pit bull puppy that dislocated my elbow a couple of months ago. But back to the story. We were enjoying our everyday walk in the park. The dogs were playing with their […]
0
522

Fish Scales & Squashed Beatles

click photo for more information
Fish Scales & Squashed Beatles
When was the last time you ate fish scales? When did you last snack on some squashed beatles? “Never! Ughhh! Don’t make me sick!” you shout. But wrong you’d be. At this very moment, half of you may very well be indulging in these ingredients as you read this email. And the other half probably […]
0
460

Like the Carburetor on a ’66 Oldsmobile Toronado

click photo for more information
Like the Carburetor on a ’66 Oldsmobile Toronado
Pretty, ain’t she? This, my friend is a ’66 Oldsmobile Toronado – one of America’s finest creations! I know this because one of my best friends has one back in NM and it’s a real jewel. But guess what? It’s a fickle little princess too. You see, under that massive hood lies an evil little […]
0
572

I bumped my noggin

click photo for more information
I bumped my noggin
Crack! It was a bump that was heard all across the house. The dogs barked. The neighbors peered out their windows… …and I wailed like there was no tomorrow! What a way to start the day. You see, I inherited my mom’s poise, balance and grace. Yep, like a three legged hippo dancing on a […]
1
401

What would Skyh say?

click photo for more information
What would Skyh say?
Hey there, Every day we spend a few minutes together. Sometimes I rant. Sometimes I teach a bit. Sometimes I tell silly stories. But the whole purpose of these daily emails is simple. Whenever you decide the time is right to get a true marketing professional to help you build your brand, I want you […]
0
342

Don’t give me your money!

click photo for more information
Don’t give me your money!
G’morning! Got sleep in your eyes? Still working on that first cup of coffee of the new week? Well, sit up and pay attention, because I want to talk about something truly significant today. In fact, this is still one of the hardest lessons I’ve been working on mastering. What, you ask? Here’s the deal. […]
0
461

Give me the no!

click photo for more information
Give me the no!
Can you imagine anything more refreshing? It’s kind of like running barefoot through the sprinkler on a hot summer afternoon. What? I’m talking about getting a nice clear no. I don’t know about you, but all that wishy-washy “I’ve got to think about it” and “I’m just not ready” or “Could you give me a […]
0
368

A plaster Oscar?

click photo for more information
A plaster Oscar?
Hey, I bet you didn’t know this… During the second world war, metal was so scarce the winners of the Oscars were given plaster statuettes instead! Curiously, I bet those very same plaster Oscars are worth many times more than their gold plated cousins! And although this was probably more of a wartime propaganda play, […]
0
443

What if there’s no money?

click photo for more information
What if there’s no money?
It’s so common it’s scary. In fact, it may be the most common trap that swallows up aspiring entrepreneurs. And yes, it pisses me off. What is it? The famous predicament of, “I just don’t have any money for marketing.” Heh? You’re in business, and you don’t have enough resources to fund the most important […]
0
383
load more posts