Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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How Long Will It Be Before My Fashion Startup is Profitable

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How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer to this question  depends on many different things and since each business is unique it’s hard to know how much time you will need to prepare before […]
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Why Branding Is Important In Fashion

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Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you just really like Old Navy’s T-shirts.  That is the power of branding.  When people love your brand, they seek you out.  They also will pay a premium […]
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Can data predict fashion trends?

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Can data predict fashion trends?
World of wardrobe IN THE film “The Devil Wears Pradaâ€�, the character of Miranda Priestly, whose role is based on a feared Vogue editor, scolds her new assistant for not understanding fashion. Fashion, she tells her, is whatever a select group of designers and critics says it is. What she does not say, however, is […]
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The fashion industry pays attention to plus-size women

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The fashion industry pays attention to plus-size women
Hot to trot A GOOD fit is everything, stylists often counsel, but in assessing its market America’s fashion business appears to have mislaid the measuring tape. A frequently-cited study done a few years ago by Plunkett Research, a market-research firm, found that 67% of American women were “plus-size”, meaning size 14 or larger. That figure […]
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How Do You Know If Your Fashion Brand Is Really Good?

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How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am not saying I’m always right but I have a fairly good sense of what it takes to be successful. So when I see a line that needs […]
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The Value of Setting Goals For Your Fashion Brand

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The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t do it or they set vague wishy washy goals. Jay B. Barney and Ricky Griffin authors of “Managing Organizations: Strategy, Structure, and Behavior,” stated organizational goals serve four […]
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Why a New Fashion Company Urgently Needs a Business Plan

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Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business.  Most new entrepreneurs don’t know what it entails.  They don’t even know what their first steps should be.  That is why I advocate for a business plan.  It is a critical step in increasing your chances of success. Some people think business plans are a […]
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Three Reasons Why You May Need A Fashion Industry Consultant?

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Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure.  You might be new to the industry or you have been in business for many years.  I have found 3 reasons why hiring someone to help can be valuable. You are new to the industry […]
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How To Create a Million Dollars business In The Fashion Industry

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How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did well with my product increased their orders each season.  Their customers voted with their wallets and laid down their money to buy.  In order to build a […]
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Is Your Fashion Business In A Slump?

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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or worse, shrinking.  Even some of the best brands out their have lost their luster.  Companies like DKNY, Guess, and Juicy Couture, which at times were the hottest, […]
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Should You Start A Fashion Brand If You Have No Experience?

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Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for the novice. Now that I have said that, there are some of you that won’t listen.  You have a burning desire in you to do this, so […]
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Finally A Fashion Industry That Embraces Inclusiveness

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Finally A Fashion Industry That Embraces Inclusiveness
  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is immense. The world is getting bigger, and thank goodness, more tolerant. When I was young “coming out of the closet” as it was called was a scary […]
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The 5 Challenges A Fashion Entrepreneur Faces

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The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is running around naked, so someone is selling something, why shouldn’t it be you? You do need to solve the challenges a fashion entrepreneur faces.  Here what I […]
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The fine line…

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The fine line…
“Teach don’t sell.” This is one of the most abused catch phrases of the day. While there is some truth to it, often it can become a mortal trap for lots of professionals. Let me explain. A couple of days ago I was talking with a friend of mine. He’s a smart, experienced guy with […]
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What Is Your Fashion Brands Unique Selling Proposition?

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What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP?  Your USP is what makes your business different from your competition. According to Theodore Levitt, author and professor at Harvard Business School. “Differentiation is one of the most important strategic and tactical activities in which companies must constantly […]
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As a Fashion Designer Is Your Brands Style Clear?

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As a Fashion Designer Is Your Brands Style Clear?
As a fashionista  you have probably noticed that most successful designers have their own style sense and point of view that is unique to them.  Their style of design would have ultimately been branded in them in the market. Studying them will  help you to develop yourself and see how one builds their style. A […]
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Things that go boom!

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Things that go boom!
Here we go again… Since pretty much everything he’s touched since becoming president has gone fizzle, spurt, clunk, Mr. Trump decided to go boom. I guess it was inevitable. But why do we Americans love blowing things up so much? Kinda seems like they never let us play with the chemistry set as kids, and […]
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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand

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5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting.  But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than just knowing how to put an outfit together to succeed in the fashion industry, so more power to you if this is where you want to be; […]
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Should your Fashion Business Go “Seasonless”?

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Should your Fashion Business Go “Seasonless”?
My goodness, is spring already here? Wasn’t it snowing a couple of days ago? The weather is so strange. It seems winter is later and spring is earlier every year. Climate change is all too real an issue for our industry. Many years ago I was taking May 30th for Fall deliveries from Saks Fifth […]
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Can You Build a Fashion Business With a Manufacturing Base in Africa?

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Can You Build a Fashion Business With a Manufacturing Base in Africa?
Brands like Lemlem have proven that scaling in some corners of the continent is possible. But is it sustainable? Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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How Much Margin Should Your New Fashion Brand Include?

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How Much Margin Should Your New Fashion Brand Include?
It’s a recurring question. When I sit down with a lot of new companies, this issue comes up quite a bit. The challenge new brands have is they are not doing enough business to reach production minimums in order to get competitive pricing from factories. So the question becomes “Do I set my retail price […]
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Like the Carburetor on a ’66 Oldsmobile Toronado

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Like the Carburetor on a ’66 Oldsmobile Toronado
Pretty, ain’t she? This, my friend is a ’66 Oldsmobile Toronado – one of America’s finest creations! I know this because one of my best friends has one back in NM and it’s a real jewel. But guess what? It’s a fickle little princess too. You see, under that massive hood lies an evil little […]
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Why Fashion Businesses Are Drowning in the Facebook QuickSand

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Why Fashion Businesses Are Drowning in the Facebook QuickSand
You’re posting regularly. You’re running “like ads” to grow your audience. You’re advertising your online store. And it’s just not producing. Sound familiar? This is the Facebook quicksand trap that is slowly but surely drowning far too many fashion businesses. But before I continue, I’d like to share a quick tip with you that could […]
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Italian Fashion Industry Hopes to Avert Additional US Tax

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Italian Fashion Industry Hopes to Avert Additional US Tax
Carlo Capasa said that Italian luxury imports to the United States are currently taxed at an average rate of 20 percent. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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The Unbundling of Fashion Week

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The Unbundling of Fashion Week
Traditional fashion weeks are unlikely to disappear, but their reason for being seems very much in flux. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp
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